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Report Overview

The Europe fragrances and perfumes market size reached around USD 21.20 Billion in 2024. The market is projected to grow at a CAGR of 3.20% between 2025 and 2034 to reach nearly USD 29.05 Billion by 2034. The market growth can be attributed to the rising popularity of niche perfume brands in France and the growing demand for personalised scents among Gen Z shoppers in the United Kingdom (UK).

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

  • Major European scent manufacturers are developing innovative ways of retailing perfumes to maximise their sales. For instance, by pairing fragrances with music on digital platforms, companies can increase the consumer’s purchase intent by over 50%. Moreover, by ensuring an immersive and tailored fragrance selection experience through AI, brands are building consumer loyalty, thereby contributing to the Europe fragrances and perfumes market growth.
  • There is an increasing customer preference for sophisticated and sweet scents like vanilla. In 2024, The Fragrance Shop, a leading UK-based retail chain store, witnessed a 27.6% y-o-y sales growth of Carolina Herrera Good Girl Scent, underpinned by the growing appeal for vanilla-based scents among consumers. Similarly, it also witnessed a 33.5% growth of YSL’s Libre perfumes. This sales growth also highlights the growing appeal of luxury perfumes in Europe.
  • Over 80% of consumers value their “fragrance wardrobes” that reflect their personal identities and daily moments. Fragrances have emerged as an important fashion accessory sought-after by both high and middle-income consumers. This has prompted perfume brands to use unique ingredients like oudh and rose in their products to deliver a luxurious experience to their customers.

Compound Annual Growth Rate

Value in USD Billion

3.2%

2025-2034


Europe Fragrances and Perfumes Market Outlook

*this image is indicative*

Europe Fragrances and Perfumes Market Report Summary

Description

Value

Base Year

USD Billion

2024

Historical Period

USD Billion

2018-2024

Forecast Period

USD Billion

2025-2034

Market Size 2024

USD Billion

21.20

Market Size 2034

USD Billion

29.05

CAGR 2018-2024

Percentage

XX%

CAGR 2025-2034

Percentage

3.20%

CAGR 2025-2034 - Market by Region

France

3.8%

CAGR 2025-2034 - Market by Region

Poland

3.6%

CAGR 2025-2034 - Market by Price Category

Ultra-Premium Brands

4.3%

CAGR 2025-2034 - Market by End User

Unisex

3.9%

2024 Market Share by Region

Russia

17.8%

Europe Fragrances and Perfumes Market Growth

Niche perfumes, created from high-quality, rare, and natural ingredients, in small batch sizes, are becoming extremely popular in France. This can be attributed to rising consumer demand for personalised scents and evolving fashion trends. Niche fragrances (created from bergamot, cedarwood, or rhubarb) account for nearly 10%-12% of the perfume market in France, and their demand is expected to grow steadily while surpassing the demand for mass market perfumes. This is one of the key Europe fragrances and perfumes market trends.

Growing consumer awareness about the benefits of natural and organic products is significantly influencing the market dynamics. Modern buyers are increasingly concerned about the environmental impact and potential health risks associated with synthetic ingredients. As a result, they are opting for fragrances made from plant-based essential oils, natural extracts, and biodegradable materials. This is leading to the Europe fragrances and perfumes market expansion. Moreover, this trend has pushed manufacturers to reformulate products, focusing on eco-friendly ingredients without compromising quality. Brands are also adopting sustainable practices in packaging, such as using recycled or refillable containers. The rising preference for clean, sustainable, and cruelty-free fragrances is a key driver of market growth.

Key Trends and Developments

Europe Fragrances and Perfumes Market Trends

Emerging olfactory trends

As per the Europe fragrances and perfumes market analysis, floral scents like rose, orange flower, and peony are expected to make a comeback among consumers. Moreover, gourmand scents like vanilla are expected to witness new innovations, as companies launch perfumes infused with pastries, fruits, caramel, and woody scents. Besides, layerable perfumes that encourage consumers to make their own signature scents are expected to sustain the market growth in the coming years.

Growth of e-commerce platforms

The rapid expansion of e-commerce platforms is revolutionising the Europe fragrances and perfumes market outlook. Online retail provides convenience, wider product availability, and personalised shopping experiences through virtual scent selectors and targeted recommendations. Brands are leveraging digital marketing, social media campaigns, and influencer collaborations to reach a broader audience. E-commerce also enables customers to explore niche and premium fragrances, often unavailable in physical stores. The ease of doorstep delivery and exclusive online discounts further drive consumer preference for purchasing perfumes online.

Europe Fragrances and Perfumes Industry Segmentation

The EMR’s report titled “Europe Fragrances and Perfumes Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Breakup by Type

  • Parfum or De Parfum
  • Eau De Parfum (EDP)
  • Eau De Toilette (EDT)
  • Eau De Cologne (EDC)

Breakup by Price Category

  • Mass
  • Premium Brands
  • Ultra-Premium Brands

Breakup by End User

  • Men
  • Women
  • Unisex

Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Speciality Stores
  • Online
  • Others

Breakup by Country

  • Russia
  • France
  • Netherlands
  • Poland
  • Germany
  • Others

Europe Fragrances and Perfumes Market Share

Based on country, the market is segmented into Russia, France, the Netherlands, Poland, and Germany, among others. Russia is projected to dominate the market, representing 17.8% of the overall market share. Over the forecast period of 2025-2034, the market for fragrances and perfumes in France and Poland is expected to grow at a CAGR of 3.8% and 3.6%, respectively, due to the increasing popularity of niche perfumes and rising consumer inclination for luxury shopping.

Based on end user, the market is segmented into unisex, women, and men. Over the forecast period of 2025-2034, the market for unisex perfumes is expected to grow at a CAGR of 3.9% due to their versatility and cost-effectiveness. Moreover, the use of natural ingredients and sustainable production practices by manufacturers are enhancing their appeal among consumers, thereby leading to Europe fragrances and perfumes market growth.

CAGR 2025-2034 - Market by

End User

Unisex

3.9%

Women

XX%

Men

XX%

Leading Companies in the Europe Fragrances and Perfumes Market

Major market players are focusing on eco-friendly formulations, sustainable packaging, and natural ingredients. Companies like L’Oréal and Estée Lauder are also launching premium and customisable fragrances, while leveraging e-commerce and digital marketing. Partnerships with influencers and innovative product development, alongside investments in niche and luxury scent collections, are further driving the Europe fragrances and perfumes market expansion.

The Estée Lauder Companies Inc.

The Estée Lauder Companies Inc. was founded in 1946 and is headquartered in New York, United States. It is engaged in manufacturing high-quality fragrance, skin care, and hair care products that are sold in over 150 countries globally.

Coty Inc.

Coty Inc. was founded in 1904 and is headquartered in New York, United States. It specialises in pro...

Kering

Kering was founded in 1962 and is headquartered in Paris, France. It specialises in developing luxur...

Revlon Consumer Products LLC

Revlon Consumer Products LLC was founded in 1932 and is headquartered in New York, United States. It...

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other players included in the Europe fragrances and perfumes market report are Compagnie Financière Richemont SA (Dunhill), Diptyque Distribution LLC, The Avon Company, CHANEL, Inc., LVMH Moët Hennessy Louis Vuitton, Hermès International S.A., L'Oréal S.A., and PUIG, S.L., among others.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the market reached an approximate value of USD 21.20 Billion.

The market is projected to grow at a CAGR of 3.20% between 2025 and 2034.

The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 29.05 Billion by 2034.

The different countries considered in the market report include Russia, France, the Netherlands, Poland, and Germany, among others.

The different distribution channels for perfumes include supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.

The major end users of perfumes are men, women, and unisex.

The different price categories of fragrances and perfumes include mass, premium brands, and ultra-premium brands.

Key players in the market are Compagnie Financière Richemont SA (Dunhill), The Estée Lauder Companies Inc., Diptyque Distribution LLC, The Avon Company, CHANEL, Inc., Coty Inc., LVMH Moët Hennessy Louis Vuitton, Kering, Hermès International S.A., L'Oréal S.A., Revlon Consumer Products LLC, and PUIG, S.L., among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Price Category
  • End User
  • Distribution Channel
  • Region
Breakup by Type
  • Parfum or De Parfum
  • Eau De Parfum (EDP)
  • Eau De Toilette (EDT)
  • Eau De Cologne (EDC)
Breakup by Price Category
  • Mass
  • Premium Brands
  • Ultra-Premium Brands
Breakup by End User
  • Men
  • Women
  • Unisex
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Speciality Stores
  • Online
  • Others
Breakup by Region
  • Russia
  • France
  • Netherlands
  • Poland
  • Germany
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Compagnie Financière Richemont SA (Dunhill)
  • The Estée Lauder Companies Inc.
  • Diptyque Distribution LLC
  • The Avon Company
  • CHANEL, Inc.
  • Coty Inc.
  • LVMH Moët Hennessy Louis Vuitton
  • Kering
  • Hermès International S.A.
  • L'Oréal S.A.
  • Revlon Consumer Products LLC
  • PUIG, S.L.
  • Others

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