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The Europe fragrances and perfumes market size reached around USD 21.20 Billion in 2024. The market is projected to grow at a CAGR of 3.20% between 2025 and 2034 to reach nearly USD 29.05 Billion by 2034. The market growth can be attributed to the rising popularity of niche perfume brands in France and the growing demand for personalised scents among Gen Z shoppers in the United Kingdom (UK).
Base Year
Historical Year
Forecast Year
Value in USD Billion
2025-2034
Europe Fragrances and Perfumes Market Outlook
*this image is indicative*
Europe Fragrances and Perfumes Market Report Summary |
Description |
Value |
Base Year |
USD Billion |
2024 |
Historical Period |
USD Billion |
2018-2024 |
Forecast Period |
USD Billion |
2025-2034 |
Market Size 2024 |
USD Billion |
21.20 |
Market Size 2034 |
USD Billion |
29.05 |
CAGR 2018-2024 |
Percentage |
XX% |
CAGR 2025-2034 |
Percentage |
3.20% |
CAGR 2025-2034 - Market by Region |
France |
3.8% |
CAGR 2025-2034 - Market by Region |
Poland |
3.6% |
CAGR 2025-2034 - Market by Price Category |
Ultra-Premium Brands |
4.3% |
CAGR 2025-2034 - Market by End User |
Unisex |
3.9% |
2024 Market Share by Region |
Russia |
17.8% |
Niche perfumes, created from high-quality, rare, and natural ingredients, in small batch sizes, are becoming extremely popular in France. This can be attributed to rising consumer demand for personalised scents and evolving fashion trends. Niche fragrances (created from bergamot, cedarwood, or rhubarb) account for nearly 10%-12% of the perfume market in France, and their demand is expected to grow steadily while surpassing the demand for mass market perfumes. This is one of the key Europe fragrances and perfumes market trends.
Growing consumer awareness about the benefits of natural and organic products is significantly influencing the market dynamics. Modern buyers are increasingly concerned about the environmental impact and potential health risks associated with synthetic ingredients. As a result, they are opting for fragrances made from plant-based essential oils, natural extracts, and biodegradable materials. This is leading to the Europe fragrances and perfumes market expansion. Moreover, this trend has pushed manufacturers to reformulate products, focusing on eco-friendly ingredients without compromising quality. Brands are also adopting sustainable practices in packaging, such as using recycled or refillable containers. The rising preference for clean, sustainable, and cruelty-free fragrances is a key driver of market growth.
Rising demand for perfumes from younger consumers; soaring appeal of tech infused scents; emergence of new olfactory trends; and the shift towards personalisation and premiumisation are the key trends favourably shaping the Europe fragrances and perfumes market dynamics.
As per the Fragrance Shop, a popular UK-based retail chain store, social media platforms have spearheaded the demand for personalised and unique scents among consumers. As per the Europe fragrances and perfumes market analysis, perfumes’ sales among Gen Z recorded a y-o-y growth of 70% in 2024 due to the increasing preference for developing personal “fragrance wardrobes” for suited for different occasions.
Gourmand fragrances like rich coffee, bitter green matcha, coupled with milky notes, are expected to gain market traction. Moreover, scents with notes of vanilla, pistachio, pandan, and nuts are expected to become exceedingly popular among women, thereby leading to the market growth.
Premiumisation has emerged as one of the key Europe fragrances and perfumes market trends due to evolving consumer desire for experiencing unique scents at different times. Today, over 60% of French consumers prefer investing in a single high-quality fragrance instead of multiple cheaper alternatives. This indicates exciting opportunities for market players to introduce personalised and engaging fragrances that build consumer loyalty.
Smart diffusers and wearable scent devices are becoming exceedingly popular among consumers, thereby increasing the market value. They ensure a synchronised scent experience for perfume enthusiasts depending upon their mood, environment, and activity level. This helps users streamline the perfume selection process and enjoy a unique fragrance at different times of the day.
Emerging olfactory trends
As per the Europe fragrances and perfumes market analysis, floral scents like rose, orange flower, and peony are expected to make a comeback among consumers. Moreover, gourmand scents like vanilla are expected to witness new innovations, as companies launch perfumes infused with pastries, fruits, caramel, and woody scents. Besides, layerable perfumes that encourage consumers to make their own signature scents are expected to sustain the market growth in the coming years.
Growth of e-commerce platforms
The rapid expansion of e-commerce platforms is revolutionising the Europe fragrances and perfumes market outlook. Online retail provides convenience, wider product availability, and personalised shopping experiences through virtual scent selectors and targeted recommendations. Brands are leveraging digital marketing, social media campaigns, and influencer collaborations to reach a broader audience. E-commerce also enables customers to explore niche and premium fragrances, often unavailable in physical stores. The ease of doorstep delivery and exclusive online discounts further drive consumer preference for purchasing perfumes online.
The EMR’s report titled “Europe Fragrances and Perfumes Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Breakup by Type
Breakup by Price Category
Breakup by End User
Breakup by Distribution Channel
Breakup by Country
Based on country, the market is segmented into Russia, France, the Netherlands, Poland, and Germany, among others. Russia is projected to dominate the market, representing 17.8% of the overall market share. Over the forecast period of 2025-2034, the market for fragrances and perfumes in France and Poland is expected to grow at a CAGR of 3.8% and 3.6%, respectively, due to the increasing popularity of niche perfumes and rising consumer inclination for luxury shopping.
Based on end user, the market is segmented into unisex, women, and men. Over the forecast period of 2025-2034, the market for unisex perfumes is expected to grow at a CAGR of 3.9% due to their versatility and cost-effectiveness. Moreover, the use of natural ingredients and sustainable production practices by manufacturers are enhancing their appeal among consumers, thereby leading to Europe fragrances and perfumes market growth.
CAGR 2025-2034 - Market by |
End User |
Unisex |
3.9% |
Women |
XX% |
Men |
XX% |
Major market players are focusing on eco-friendly formulations, sustainable packaging, and natural ingredients. Companies like L’Oréal and Estée Lauder are also launching premium and customisable fragrances, while leveraging e-commerce and digital marketing. Partnerships with influencers and innovative product development, alongside investments in niche and luxury scent collections, are further driving the Europe fragrances and perfumes market expansion.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players included in the Europe fragrances and perfumes market report are Compagnie Financière Richemont SA (Dunhill), Diptyque Distribution LLC, The Avon Company, CHANEL, Inc., LVMH Moët Hennessy Louis Vuitton, Hermès International S.A., L'Oréal S.A., and PUIG, S.L., among others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the market reached an approximate value of USD 21.20 Billion.
The market is projected to grow at a CAGR of 3.20% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 29.05 Billion by 2034.
The different countries considered in the market report include Russia, France, the Netherlands, Poland, and Germany, among others.
The different distribution channels for perfumes include supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.
The major end users of perfumes are men, women, and unisex.
The different price categories of fragrances and perfumes include mass, premium brands, and ultra-premium brands.
Key players in the market are Compagnie Financière Richemont SA (Dunhill), The Estée Lauder Companies Inc., Diptyque Distribution LLC, The Avon Company, CHANEL, Inc., Coty Inc., LVMH Moët Hennessy Louis Vuitton, Kering, Hermès International S.A., L'Oréal S.A., Revlon Consumer Products LLC, and PUIG, S.L., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
REPORT FEATURES | DETAILS |
Base Year | 2024 |
Historical Period | 2018-2024 |
Forecast Period | 2025-2034 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Price Category |
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Breakup by End User |
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Breakup by Distribution Channel |
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Breakup by Region |
|
Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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