Europe Flavoured Milk Market Growth Analysis - Forecast Trends, Market Size, Share and Outlook (2024-2032)

Europe Flavoured Milk Market Outlook

The Europe flavoured milk market was attained a value USD 4,509.63 million in 2023. the market is further expected to grow at a CAGR of 4.2% over the forecast period of 2024-2032.

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United Kingdom to be one of the Leading Markets for Flavoured Milk in Europe

Europe has been a significant market region for the global flavoured milk industry because of the high per capita income and well-developed distribution channels. In Europe, United Kingdom is of the region with the highest demand for flavoured milk. The reason is attributed to the high active presence of the key players in the region and new product launches that offer a wide variety in taste and nutritional value. United Kingdom Upper Tribunal Tax accepted that chocolate milk shakes should be made VAT free in the year 2018. This ruling is anticipated to have been accelerating the demand for flavoured milk market.

Flavoured Milk: Market Segmentation

Flavoured milk refers to the sweetened dairy beverage produced with milk, sweeteners, sugar, preservatives, colours, artificial or natural flavours. It can be pasteurized with ultra-high temperature therapy for a longer shelf life than regular milk which does not require refrigeration. Flavoured milk is a popular substitute for traditional plain milk for the people looking for better taste. The nutritional content of flavoured milk is roughly the same as normal milk except that it is preferred by many for its taste.

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Based on flavour, the flavoured milk market can be segmented into:

• Chocolate
• Fruits
• Vanilla
• Others

On the basis of packaging, the market can be classified into:

• Paper Based
• Plastic Based
• Glass Based 
• Metal Based
• Others

The distribution channels for the industry are categorised into:

• Supermarket and Hypermarket
• Convenience Stores
• Speciality Stores
• Online
• Others

The regional markets for the product in Europe include Germany, the United Kingdom, France, Italy, and Spain, among others.

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Rising Demand for Healthy Snacks is Driving the Flavoured Milk Market

Flavoured milk is rich in calcium content along with important vitamins and protein. This helps the consumers in maintaining and enhancing the bones and muscles fitness. The demand among consumers for healthier snack options has been growing rapidly which is boosting the Europe flavoured milk industry. The consumers have been attracted towards flavoured milk because of the added taste over the plain milk. The increasing household penetration of flavoured milk through aggressive marketing in newspaper and television by the key players is providing thrust to the growth of industry. The demand for low sugar variants has been rising recently because of the growing health and fitness concerns. The flavoured milk industry is also being bolstered as it is an excellent beverage complement to the usual European breakfast.

Key Industry Players in the Europe Flavoured Milk Market

The report gives a detailed analysis of the following key players in the Europe flavoured market market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Nestlé S.A.
• Danone SA
• Arla Foods amba
• Müller Group
• Dana Dairy Group Ltd
• Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

Key Highlights of the Report