Europe Fast Food Market Report and Forecast 2024-2032

Europe Fast Food Market Size

The Europe fast food market reached USD 181.71 billion in 2023. The market is expected to grow at a CAGR of 5.2% between 2024 and 2032, reaching USD 286.52 billion by 2032.

Europe Fast Food Market Outlook

• As per the UK government, in the UK, average household weekly expenditure on restaurants and hotels was GBP 34.8 in FYE 2022.

• Chipotle Mexican Grill, an international chain of fast-casual restaurants, announced USD 9.9 billion in total revenue in 2023.

• As per The Federal Statistical Office in Germany, in 2021, household expenditure per household per month on restaurants and hotels was EUR 113

Europe Fast Food Market Growth

The Europe fast food market growth is boosted by the different product types that are available in the form of pizzas/pastas and burgers/sandwiches among other choices.

The pizza/pasta segment offers a variety of Italian dishes, this includes a range of pizzas from traditional margheritas to gourmet creations topped with various unique ingredients. Additionally, there are pasta options such as the classic spaghetti, Alfredo, or Bolognese. Often this segment is dominated by Italian fast food chains that provide both takeaway options and dine-in options.

Household consumption expenditure is picking up in the European region as the numbers bounce back to pre-COVID levels of consumption. Companies are responding to this increased demand by improving customer experience along with a seamless payment experience and taking environmentally friendly steps.

The burgers/sandwiches segment makes up the ideal fast food experience. Burgers typically consist of grilled, fried or baked patties settled between buns, accompanied by lettuce, onion, cheese, pickle, and condiments such as ketchup and mustard. Sandwiches also encompass a wide variety of options, from ham and cheese to gourmet paninis. The Europe fast food market specializes in burgers and sandwiches competing for consumer attention, representing both global giants and beloved local favourites.

Europe Fast Food Market Segmentation

Europe Fast Food Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Pizza/Pasta

• Burgers/Sandwiches

• Asian/Latin American Food

• Others

Market Breakup by End Use

• Full-Service Restaurants

• Quick Service Restaurants

• Others

Market Breakup by Country

• Germany

• United Kingdom

• France

• Italy

• Others

Europe Fast Food Market Share

Quick service restaurants, also referred to as fast-food outlets lead growth in the fast-food market in Europe owing to their efficient service, lower waiting times and takeaway options that enhance convenience. In the domestic region, quick service restaurants include international chains and local favourites offering a range of cuisines from burgers and pizzas to ethnic specialties.

Leading Companies in the Europe Fast Food Market

The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and the latest developments like mergers and acquisitions, investments, and capacity expansion.

• Domino's Pizza Inc.

• Yum! Brands, Inc.

• McDonald's Corp.

• Papa John's International, Inc.

• Subway IP LLC

• Restaurant Brands International Inc.

• Inspire Brands, Inc.

• Greggs plc

• PizzaExpress (Restaurants) Limited

• Krispy Kreme, Inc.

• Focus Brands LLC

• Wendy’s International, LLC

• Little Caesar Enterprises, Inc.

• Others

Growing outreach by major market players is largely due to rising investment in health and wellness product options and sustainable initiatives along with a growing focus on plant-based and meat-free options.

Key Highlights of the Report