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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Europe E-commerce Market Analysis
The growth of the Europe e-commerce market is supported by rising internet access, widespread mobile usage, and evolving consumer habits. In 2021, online retail sales in the region amounted to EUR 768 billion, representing 16.1% of all retail sales. Germany has one of the largest e-commerce markets in Europe. As of 2022, e-commerce penetration in Germany reached about 80%, positioning itself as the third highest on a global scale.
Moreover, by 2025, it is estimated that the online population of Germany will reach 68.4 million. The increasing population is quickly embracing digital payment methods, which offer greater convenience and security for online transactions. This trend further boosts the demand for Europe e-commerce market.
Europe E-Commerce Market Report Snapshots
Europe E-Commerce Market Growth
Europe E-Commerce Market Analysis
Europe E-Commerce Market Share
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market reached a value of approximately USD 911 billion in 2023.
The market is projected to grow at a CAGR of 9.50% between 2024 and 2032.
The market is estimated to witness healthy growth during 2024-2032 to reach around USD 2,090.04 billion by 2032.
Some of the advancements in technologies are Chatbots and intelligent virtual assistants (IVAs), artificial intelligence, web scraping, and e-wallets among others.
Business-to-consumer (B2C) and business-to-business (B2B) are the two types of e-commerce.
Germany, the United Kingdom, France, Italy, and others are the key countries in the market report.
The major industries include beauty and personal care, fashion and apparel, consumer electronics, food and beverage, health and wellness, home décor, and household consumables, among others.
The competitive landscape consists of eBay Inc., Amazon.com Inc., Allegro, Zalando SE, ASOS Plc, Rakuten Group Inc., Cdiscount, Otto (GmbH & Co. KG), Dante International S.A. (eMAG), and Fruugo.com Ltd among others.
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