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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Europe Dietary Supplements Market Outlook
The Europe dietary supplements market size is expected to grow at a CAGR of 9.5% in the forecast period of 2024-2032, reaching a value of USD 48.81 billion by 2032. The market is being driven by the increasing geriatric population in the region and rising awareness of the benefits of dietary supplements.
Key Trends in the Market
A dietary supplement is a product that is designed to enhance the nutritional intake of a daily diet of a person, with an aim to proactively improve the health of the person. Dietary supplements may contain one or more ingredients such as vitamins, amino acids, herbs, proteins, probiotics, fatty acids, and minerals among other nutrients.
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- Increasing geriatric population in Europe and rising prevalence of joint and bone diseases among them is increasing the demand for dietary supplements as they are known for relieving stiffness, inflammation, and pain in the joints.
- Rising awareness regarding the health benefits of dietary supplements such as providing support to the immune system and supporting mental as well as general health of an individual is fuelling the Europe dietary supplements market demand.
- Availability of a wide range of dietary supplements in Europe, ranging from the basic supplements to specialised supplements required for serious health conditions is attracting health-conscious consumers towards dietary supplements resulting in the growth of the market.
Market Analysis
Based on type, the Europe dietary supplements market is segmented into herbal supplements, proteins and amino acids, vitamins and minerals, fatty acids, and probiotics, among others. On the basis of distribution channel, the market is divided into supermarkets and hypermarkets, pharmacies and drug stores, and online, among others. By country, the market is categorised into the United Kingdom, Germany, France, and Italy, among others.
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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Europe dietary supplements market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- Amway Corp.
- GlaxoSmithKline plc
- Bayer AG
- Reckitt Benckiser Group plc
- Nestlé S.A.
- Others
Market Share by Distribution Channel
Supermarkets and hypermarkets account for a significant share in the Europe dietary supplements market owing to the easy accessibility and availability of a wide range of dietary supplements. These stores usually have a separate section dedicated to health and wellness related products which makes it convenient for consumers. The vast network of supermarkets and hypermarkets throughout Europe and their extensive usage for weekly grocery shopping are further increasing their popularity as distribution channels for dietary supplements. Meanwhile, in the upcoming years, online distribution channels are anticipated to witness increase in demand as more shoppers turn to e-commerce websites due to their convenience and variety of discounts available.
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Competitive Landscape
Amway Corp. was founded in 1959 and has its headquarters in Michigan in the United States. A multi-level marketing company, Amway has a global reach across 6 continents and is known for manufacturing and selling health, home care, and beauty products.
GlaxoSmithKline plc was established in 2000 and is headquartered in West London, United Kingdom. This pharmaceutical company develops medicines for HIV and respiratory diseases and it also specialises in oncology and immunology, with an emphasis on research and development.
Bayer AG, founded in 1863, is a pharmaceutical company that is based in Leverkusen, Germany. The company specialises in business areas such as agricultural products, pharmaceuticals, seeds and biotechnology products, and consumer healthcare products.
Other market players include Reckitt Benckiser Group plc, and Nestlé S.A., among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
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Key Questions Answered in the Report
The market is expected to grow at a CAGR of 9.5% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around USD 48.81 billion by 2032.
The major drivers in the market are increasing geriatric population, rising awareness regarding the health benefits of dietary supplements, and availability of a wide range of dietary supplements.
The key Europe dietary supplements market trends include rising prevalence of joint and bone diseases, increasing demand from sport persons, and production of superior quality supplements by key players.
The significant countries in the dietary supplements market in Europe are the United Kingdom, Germany, France, and Italy, among others.
The various types of dietary supplements in the market are herbal supplements, proteins and amino acids, vitamins and minerals, fatty acids, and probiotics, among others.
The different distribution channels of dietary supplements in the market are supermarkets and hypermarkets, pharmacies and drug stores, and online, among others.
The major market players, according to the report, are Amway Corp., GlaxoSmithKline plc, Bayer AG, Reckitt Benckiser Group plc, and Nestlé S.A., among others.
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