Europe Diaper Market Report and Forecast 2024-2032

Europe Diaper Market Size

The Europe Diaper market is estimated to be valued at USD 25.26 billion in 2023. The market is projected to grow at a CAGR of 3.64% to reach USD 34.65 billion in 2032.

Europe Diaper Market Outlook

• In 2021, France had the highest fertility rate among the EU member states with 1.84 live births per woman, according to Eurostat.

• According to Eurostat in 2022,3.88 million babies were born in Europe, boosting the demand for diapers in the market.

• As per the report of ABDA in 2023, the number of pharmacies in Europe is about 1,800 enhancing the demand for diapers.

Europe Diaper Market Growth

The increasing demand for eco-friendly and biodegradable diapers in Europe is attributed to the growing awareness and concern among consumers regarding environmental sustainability. These eco-friendly diapers contribute to reducing landfill waste. Ecoriginals offers 90% natural eco-friendly diapers made from FSC-certified wood pulp, undyed cotton, and non-GMO corn starch. Cheeky Panda provides 100% biodegradable and fully recyclable diapers made of naturally hypoallergenic bamboo fiber. Beaming Baby claims to be 77% biodegradable, with nappies made of chlorine-free cotton and coated with cornstarch paper.

Key Trends and Developments

Focus on sustainability, innovative materials, biodegradable and compostable diapers, digital marketing and influencer partnership enhances the Europe diaper market growth.

May 2024

Pampers launched new Swaddlers 360 Diapers with the trusted softness and skin protection of Swaddlers, and now with a pull-on waistband for easy changes.

Nov 2023

The EU-funded PAWN project has introduced an innovative product with high absorbency that addresses the environmental challenges posed by traditional diapers.

August 2023

Ontex Group introduced two innovations in the fast-growing baby and adult pants business. These innovations revolutionised the industry by addressing key concerns and providing an enhanced user experience.

December 2021

Ontex Group NV has developed a new diaper core technology, Climaflex, which ensures comfort, keeps the baby’s skin protected and ensures absorption even under the toughest conditions.

Focus on Sustainability

There is a growing demand for eco-friendly and sustainable diaper options as increased awareness of environmental sustainability, parents and caregivers.

Innovative materials

Diaper manufacturers are continuously introducing innovative features and improvements in diaper technology. Many modern baby diapers now include wetness indicators which change colour when the diaper is wet.

Adult diapers

In the ageing population, there's a rising demand for adult diapers and incontinence products. This segment of the market is expected to grow significantly as the proportion of elderly people in the population increases.

Digital marketing and influencer partnership

Businesses utilise digital platforms and social media influencers to engage parents and boost brand visibility. Sponsored content created by influencers enhances product exposure, driving sales and awareness.

Europe Diaper Market Trends

The Europe Diaper Market experiencing rapid innovation with manufacturers continuously introducing new technologies and materials to enhance diaper performance and user experience. Brands are offering more customization options to cater to individual preferences and needs. There's an increasing demand for adult diapers and incontinence products.

Adult diapers are available in both disposable and reusable options. Increasing awareness about health and hygiene has heightened the demand for diapers with enhanced features such as superior absorbency, leak protection, and skin-friendly materials.

Europe Diaper Industry Segmentation

“Europe Diaper Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Baby Diaper
  • Breakup by Type
    • Disposable Diapers
    • Training Diapers
    • Cloth Diapers
    • Swim Pants
    • Biodegradable Diapers
• Adult Diaper
  • Breakup by Type
    • Pad Type
    • Flat Type
    • Pant Type

Market Breakup by Distribution Channel

• Hypermarkets/Supermarkets

• Pharmacies

• Convenience Stores

• Online Channels

• Others

Market Breakup by Country

• United Kingdom

• Germany

• Italy

• France

• Others

Europe Diaper Market Share

Cloth diapers boost the Europe diaper market growth as it is comfortable, maintain skin health, and offer tailored fit.

Cloth diapers have seen a resurgence in popularity among environmentally conscious parents seeking sustainable alternatives to disposal diapers. Cloth diapers are made from cotton and result in less skin irritation and rashes.

Disposable diapers provide unusual convenience to parents and caregivers. They are simple to use, do not require washing or drying, and may be thrown of promptly after each use. Because of their simplicity, disposable diapers are especially popular among busy parents and those who have restricted access to laundry facilities.

Supermarkets and hypermarkets enhance the Europe diaper market, often providing a wide variety of diaper brands, sizes and types and allowing the customer to choose the best fit for their needs.

Supermarkets and hypermarkets are major distribution channels in Europe offering a wide variety of brands and variants under one roof. These retailers provide convenience and accessibility to consumers.

Pharmacies are significant channels for diaper sales because they offer convenience and often carry trusted brands that parents prefer for their babies. And pharmacies may offer advice from a healthcare professional regarding diaper selection and usage, which can be helpful for new parents.

Leading Manufacturers in the Europe Diaper Market

The Europe diaper market competitiveness has increased due to innovations in product design, improved quality, and competitive pricing.

Procter&Gamble company: The Proctor & Gamble co is a manufacturer and marketer of fast-moving consumer goods, founded in 1837 by William Procter and Gamble. It specialises in a wide range of personal health, and consumer, products.

Kimberly-Clark: It was founded in 1872, in Neenah, U.S. Kimberly-Clark Corp is engaged in the manufacturing and marketing of a wide range of products made from natural or synthetic fibres.

Essity AB: is a Swedish hygiene and health company, with its headquarters in Stockholm Sweden. the products portfolio contains or-use products such as tissue paper, and baby diapers.

Abena A/S: Abena is a family-owned Danish company based in Aabenraa, southern Denmark and was founded in 1953. The Abena Group manufactures and sells incontinence products for the healthcare sector as well as disposable products.

Other Europe diaper market key players are The Hain Celestial Group and PAUL HARTMANN among others.

Europe Diaper Market Analysis by Country:

Germany has one of the largest diaper markets in Europe characterized by a strong emphasis on quality performance and eco-friendliness.

Consumers in Germany are increasingly opting for sustainable and biodegradable diaper options driving growth in the eco-friendly segment. According to the provisional result in 2022, around 739,000 children were born in Germany.

France has a sizable diaper market with a strong focus on quality, innovation, and affordability. French consumers value diapers that offer excellent absorbency, leak protection and skin-friendly material.

Key Highlights of the Report