The Europe deodorant market was valued at USD 10.78 Billion in 2025. The industry is expected to grow at a CAGR of 3.40% during the forecast period of 2026-2035 to attain a valuation of USD 15.06 Billion by 2035.
Base Year
Historical Period
Forecast Period
Online distribution channels are expected to constitute a major portion of the market share.
Deodorants for females are expected to witness an increase in demand over the forecast period.
The demand for whole-body deodorants is expected to witness significant growth over the forecast period.
Compound Annual Growth Rate
3.4%
Value in USD Billion
2026-2035
*this image is indicative*
Accessible packaging design has emerged as one of the key trends in the market. Since inclusivity is gaining prominence in the region, many companies are enhancing the design of deodorant packages by labelling them in braille and integrating magnetic substances into the packaging for sealing the bottle. By increasing the size of the roll-on applicator and creating a one-hand usage design which also facilitates grip placement, companies are also seeking to capture greater attention among people with upper limb problems and visual disabilities.
The sale of deodorants recorded a significant surge after the COVID-19 pandemic as the awareness about personal hygiene among customers grew. The incorporation of different scents into deodorants, such as cucumber, sandalwood, lavender, and coconut is expected to further enhance the appeal of these products among consumers.
Increasing internet accessibility and smartphone penetration rates are expected to surge the appeal for online distribution channels among consumers, which are expected to become a significant source of purchasing deodorants over the forecast period.
Europe Deodorant Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Gender
Market Breakup by Distribution Channel
Market Breakup by Country
Based on country, the market can be divided into Germany, France, the United Kingdom, and Italy, among others. Over the forecast period, France is expected to emerge as a key region in the region as scientific research into deodorant formulation advances and major market players introduce innovative formats of deodorant application.
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.
Major market players are incorporating natural ingredients with multifunctional properties into their products to boost consumer appeal.
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The market is projected to grow at a CAGR of 3.40% between 2026 and 2035.
The different distribution channels in the market include supermarkets and hypermarkets, convenience stores, and online, among others.
The major deodorant types in the market include gel, cream, spray, roll-on, stick, and wipes, among others.
The different segments based on gender are male, female, and unisex.
The major regions in the market include Germany, France, the United Kingdom, and Italy, among others.
The key market players are Beiersdorf AG, Estee Lauder Companies Inc., Procter & Gamble Co., L’oreal S.A., Colgate-Palmolive Company, Revlon Inc., Unilever Plc, L'Occitane International S.A., Natura & Co. (Avon), and Vico Deodorant, among others.
In 2025, the market attained a value of nearly USD 10.78 Billion.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 15.06 Billion by 2035.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Gender |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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