Europe Customer Relationship Management Market Report and Forecast 2024-2032

Europe Customer Relationship Management Market Size

The Europe customer relationship management market reached USD 17.28 billion in 2023. The market is expected to grow at a CAGR of 12.60% between 2024 and 2032, reaching USD 50.3 billion by 2032.

Europe Customer Relationship Management Market Outlook

• In France consumption expenditure of the general government on human health services was EUR160.2 billion in 2022.

• The consumption expenditure of the general government on education services in France was EUR111.2 billion in 2022.

• As per the Germany Trade and Invest, in 2021 the retail sector in Germany generated a revenue of EUR 586 billion.

Europe Customer Relationship Management Market Growth

Application in customer service leads the Europe customer relationship management market growth.

The sales and marketing segment of customer relationship management applications improves sales processes and enhances marketing efforts. They help businesses in Europe effectively manage their sales, track leads, and analyse customer interactions to optimize sales strategies. They can also be used to track customer interactions and manage accounts, moreover, CRM platforms also provide insights into customer behaviours and preferences and enable targeted marketing campaigns.

Growth in the customer relationship management industry in the domestic region is likely to come from technological innovation such as the use of AI which helps streamline processes. In October 2023, German multinational software company SAP SE unveiled new tools for its AI assistant, Joule, to expand its offerings in the customer experience portfolio.

Customer service is also a crucial part of customer relationship management for efficient communication and support services to enhance customer experience. With CRM software, businesses manage customer complaints, feedback, and inquiries effectively. They often include features like ticketing systems, knowledge bases, and automated responses which help streamline customer service. Centralized customer data and communication channels in CRM software enable businesses to provide personalized and timely support.

Europe Customer Relationship Management Market Segmentation

Europe Customer Relationship Management Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Component

• Solutions

• Services

Market Breakup by Deployment Mode

• Cloud

• On-Premises

Market Breakup by Enterprise Size

• Small and Medium Enterprises (SMEs)

• Large Enterprises

Market Breakup by Application

• Sales and Marketing

• Customer Service

• Digital Commerce

• Others

Market Breakup by End Use

• BFSI

• IT and Telecom

• Retail

• Healthcare

• Government and Education 

• Discrete Manufacturing 

• Others

Market Breakup by Country

• Germany

• United Kingdom

• France

• Italy

• Others

Europe Customer Relationship Management Market Share

Growth in the Customer Relationship Management market is led by deployment methods using Cloud-based solutions which involve hosting the software over the internet. Cloud CRM solutions are easily scalable and can be adjusted in size as per the needs of the business, they can be accessed from anywhere with an internet connection, allowing users to access data on the go.

Leading Companies in the Europe Customer Relationship Management Market

Market players in the customer relationship management industry develop and deliver software solutions tailored to businesses' needs. AI and cloud innovation in the industry are essential to growth as companies use emerging technologies to improve customer experience, strengthen customer relationships and drive growth.

• IBM Corporation

• Oracle Corporation

• SAP SE

• Microsoft Corporation

• Salesforce, Inc.

• Adobe Inc.

• Infor Inc.

• Sage Group Plc

• Zoho Corp.

• SugarCRM Inc.

• Others

Key Highlights of the Report