Europe Cosmetics Market Report and Forecast 2024-2032

Europe Cosmetics Market Size

The Europe cosmetics market reached USD 75.43 billion in 2023. The market is expected to grow at a CAGR of 3.98% between 2024 and 2032, reaching USD 107.21 billion by 2032.

Europe Cosmetics Market Outlook

• According to Eurostat, there were about 4.6% more women than men in Europe in 2022, with a population of 228 million.

• According to the World Bank, the GDP per capita of the European Union was about 37,433 US dollars in 2022.

• Data from the Eurostat revealed that annual disposable income was at 18,706 PPS per inhabitant in Europe in 2022.

Europe Cosmetics Market Growth

Supermarkets and hypermarkets boost the Europe cosmetics market due to high disposable income, changing aspirational needs, the influence of social media, and rapid urbanisation.

Supermarkets and hypermarkets are major distribution channels for cosmetics products, along with groceries and household items. They leverage their excessive space to showcase a range of brands and products under the same roof, providing a variety of choices for consumers. Suitable for those seeking variety and convenience. With dedicated shelf space supermarkets are playing a pivotal role in capturing the cosmetic market in Europe.

In September 2023, Haus Labs by Lady Gaga expanded its operation through 12 European Union countries, exclusively through Sephora, following its successful UK launch. Available across both stores and online sales channels, the brand offers a diverse range of products including its best-selling HausTech Powered Triclone Skin Tech Foundation and the newly launched PhD Hybrid Nourishing Lip Oil.

Speciality stores are used to specifically target a customer through their branding and personalized shopping experience, conveying their brand story to have an emotional connection with customers. These outlets prioritise overall customer perception and satisfaction. Usually visited by those consumers who prefer quality, innovation, and expert guidance while making their beauty purchases. Also, consumers get the authenticity that they purchased original products, and it usually targets high-income individuals.

Europe Cosmetics Market Segmentation

Europe Cosmetics Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Hair Care

• Skin and Sun Care

• Makeup and Colour Cosmetics

• Fragrances and Deodorants

• Others

Market Breakup by Gender

• Men

• Women

• Unisex

Market Breakup by Price Range

• Mass

• Premium

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Speciality Stores

• Online

• Others

Market Breakup by Country

• Germany

• United Kingdom

• France

• Italy

• Others

Europe Cosmetics Market Share

Mass cosmetics, affordable and widely available in supermarkets and drugstores, foster customer loyalty with effective formulations for diverse skin types. Premium cosmetics, using top-tier ingredients and advanced formulas, offer luxury and exclusivity, targeting specific needs and yielding higher profit margins.

Leading Companies in the Europe cosmetics market

The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and the latest developments like mergers and acquisitions, investments, and capacity expansion.

• L'Oreal S.A.

• Estée Lauder Companies Inc.

• Procter & Gamble Co.

• Beiersdorf AG

• Groupe Clarins

• Unilever Plc

• Kao Corp.

• Shiseido Co. Ltd.

• Center 7

• Natura & Co.

• Others

The companies offer a varied range of skincare items like cleansers, moisturizers, serums, and anti-ageing treatments, incorporating advanced technology and ingredients. Substantial R&D investments are made to develop pioneering skincare solutions addressing diverse skin concerns and promoting skin wellness. Moreover, a strong commitment to sustainability is evident through eco-friendly practices implemented in product development, packaging, and operations.

Key Highlights of the Report