Europe Cold Brew Coffee Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2024-2032)

Europe Cold Brew Coffee Market Growth

The rising coffee consumption, especially among the younger generation, particularly millennials and Gen Z, is a key driver for the growth of the Europe cold brew coffee market. Compared to other beverages, coffee has additional health benefits and a strong flavour that is highly appealing to individuals. Besides, it is often marketed as a key trend of the modern lifestyle by social media influencers, further impacting its consumption and overall demand. According to the European Coffee Report (2022-2023), coffee sales in Europe grew by 2.3% year-on-year in 2021 followed by 0.9% year-on-year in 2022. This trend is expected to continue in the coming years due to increasing household as well as out-of-home consumption of coffee beverages, creating new opportunities for the cold brew coffee market in Europe.

To meet the growing demand of coffee beverages, especially the cold brew varieties, key market players are establishing new extraction plants with highly equipped machinery and equipment. This is positively impacting the supply of cold brew coffee products in the market leading to a growth in the overall sales and revenue.

Key Trends and Recent Developments

Europe Cold Brew Coffee Market Trends

Addition of New Health Supplements is Boosting the Europe Cold Brew Coffee Market Revenue

Growing health and fitness concerns among customers is encouraging brands to infuse health supplements in cold brew coffee products, a few of which include proteins, vitamins, adaptogens, and superfoods. Their addition only caters to the growing demand for functional beverages among fitness enthusiasts but also offers a competitive advantage to the products, helping broaden the overall consumer base and drive up the sales in Europe cold brew coffee market. For instance, in April 2024, UK-based Bizzi launched its first range of ready-to-drink cold brew coffee products in signature blend and vanilla and turmeric flavours with added vitamin C, zinc, and collagen which is known for strengthening body tissues, bones, and muscles.

Europe Cold Brew Coffee Industry Segmentation

Europe Cold Brew Coffee Market Share

Arabica-Based Cold Brew Coffee Accounts for the Highest Europe Cold Brew Coffee Market Share

Arabica is one of highest consumed coffee beans among Europeans due to its rich flavour profile, distinct aroma and low sugar as well as caffeine content. Besides providing a high-value coffee-drinking experience, it offers numerous complimentary health benefits such as antioxidants, added vitamins and nutrients, enhanced cognitive function, and reduced risk of heart and diabetic illnesses. Their growing demand is encouraging market players to launch cold brew coffee beverages with 100% arabica coffee beans in Europe. For instance, in May 2022, Mast-Jagermeister SE launched its new cold brew coffee range in travel retail stores globally with a two-month long campaign in six European airports, including London, Rome, and Prague. The cold brew was a fusion of the original Jagermeister and intense arabica-based cold brew coffee, combining distict aroma with the health benefits of 56 natural herbs.

Alongside arabica, robusta-based cold brew coffee in Europe cold brew coffee market is also showing positive signs of growth in Europe with the development of new high-yielding robusta coffee bean varieties. In a relevant effort, global coffee giant Nestle, which holds a sizeable market share in Europe, developed two new robusta bean varieties which offered 50% higher yields than standard varieties, enhancing the productivity of robusta cultivation in the region.

Rising E-Commerce Sales is Increasing the Europe Cold Brew Coffee Market Revenue

As per the Europe cold brew coffee market, rising e-commerce sales is encouraging coffee brands to sell their cold brew products through online stores. Catering to the convenience of customers, these stores offer easy order placement for products, flexible return and exchange policies, along with the doorstep deliveries that saves customer’s time and effort of visiting brand outlets, supermarket, or grocery stores. According to the estimates of European Commission Statistics Office, the turnover generated from e-sales in Europe rose from 17.6% to 18.0% between 2021 and 2022, with Lithuania, Serbia, and Norway being the largest markets. With their share growing in e-sales during the coming years, the cold brew coffee industry in Europe is expected to witness a surge in sale through online stores.

Moreover, the establishment of new brand outlets by international players is also enhancing the scope of the Europe cold brew coffee market. India, one of the raging global destinations of high-quality coffee production, recently had its coffee brand Roastery Coffee House open its first international outlet in Finland, Europe in March 2024. It is expected to cater to growing coffee consumption in Finland, averaging up to four coffee cups on a daily basis.

Europe Cold Brew Market Regional Analysis

Italy Remains One of the Top Cold Brew Coffee Destinations in Europe

Italy remains one of the top destinations for the cold brew coffee industry in Europe owing to multiple factors such as a flourishing market for instant coffee drinks, expansion of sales through e-commerce channels and increasing coffee beans production. In 2023, Italy produced the highest share of roasted coffee in the European Union, accounting for 25% of the total production. Besides, the country recoded 57.7% the region’s e-commerce sales through web channels a year ago, indicating a high demand for online trade of cold brew coffee products. Among these, ready to drink cold brew coffee products hold one of the largest market shares.

In addition, the cold brew coffee market in Germany and France are also expanding owing to rising coffee production and online sales of cold brew coffee products. In 2023, Germany followed Italy accounting for 22% of EU’s total coffee production, whereas e-sales in the country on web marketplaces reached 80% a year ago.

Competitive Landscape

Europe cold brew coffee market key players are bringing innovative and globally appealing flavours to increase their consumers base in the market. Besides, they are experimenting with new techniques such as nitro-infused cold brewing and specialty brewing to offer distinct and upgraded cold brew coffee drinking experience to customers.

Starbucks Corp.

Starbucks Corp was established in 1971 in Washington as a retail seller of fresh, roasted coffee beans, tea leaves, and spices. The company serves a range of coffee beverages, with flavours inspired from around the world along with suitable lunch and snacks. Besides, it also sells instant coffee concentrates and powders for ready to drink coffee experience at home and on the go.

James Finlay Limited

James Finlay Limited was established in 1750, as a B2B supplier of tea, coffee, and extract ingredients to bev...

Nestle S.A.

Nestle S.A. was established in 1866 in Switzerland. While it offers a range of food and products such as cerea...

Smith’s Coffee Company Limited

Smith’s Coffee Company Limited was established in 1936 and offers freshly roasted coffee across the UK and I...

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other key players considered in the Europe cold brew coffee market report are Oddly Drinks Ltd., Solo Coffee Ltd., Frazer's Coffee, Union Hand-Roasted Coffee, Quantum Coffee Roasters, and Coffee Hits, among others.