Europe Cider Market Report and Forecast 2024-2032

Europe Cider Market Size

The Europe cider market reached approximately USD 1.73 billion in 2023. The market is projected to grow at a CAGR of 3.3% between 2024 and 2032, reaching a value of around USD 2.32 billion by 2032.

Europe Cider Market Outlook

• According to Eurostat, in 2022, 12.6 million tonnes of apples were produced by the EU.

• The average annual alcohol consumption for adults in the European Region is 9.2 litres of pure alcohol. 

• Poland, Italy, and France were the top apple producers in the EU in 2022, with market shares of 34%, 18%, and 14% respectively.

Europe Cider Market Growth

The European Union's apple production volume reached 11.5 million tonnes in 2020, making apples one of the top 5 most traded fruits in Europe with a total trade value of €2,270 million. The largest demand for imported apples comes from Germany and the United Kingdom. In 2020, Germany alone produced 973,000 tonnes of apples, accounting for approximately 70% of the total production. France stands out with an apple consumption of nearly 25 kg per capita, far exceeding the European average of 15.4 kg.

The median equivalised disposable income in the EU reached 18 706 purchasing power standards (PPS) per inhabitant in 2022, marking an increase from the 2021 figure of 18 011 purchasing power standards. Moreover, in 2021, the average per capita purchasing power in Europe was €15,055. With the rise in disposable incomes, consumers now have greater financial flexibility to allocate towards non-essential items, such as alcoholic beverages like cider. Consequently, this has resulted in heightened sales as consumers exhibit a greater willingness to explore new products and premium offerings.

There is a growing demand among consumers for beverages that utilise natural and organic ingredients. This trend has resulted in an increase in the production of ciders crafted from organic apples and free from artificial additives. Additionally, cider, being a naturally gluten-free option, attracts individuals with gluten sensitivities or celiac disease, which corresponds with wider health trends.

Europe Cider Industry Segmentation

“Europe Cider Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Flavoured

• Plain

Market Breakup by Packaging

• Draught

• Cans

• Glass Bottles

• Plastic Bottles

• Others

Market Breakup by Distribution Channel

• On-Trade

• Off-Trade

Market Breakup by Country

• United Kingdom

• Germany

• France

• Italy

• Others

Europe Cider Market Share

Based on the type, the market is segmented into flavoured and plain. The flavoured segment is projected to grow at a CAGR of 3.6% during the forecast period of 2024-2032. The increasing popularity of flavoured cider can be ascribed to a variety of factors, including evolving consumer tastes, the impact of the craft beverage trend, improvements in production methods, strategic marketing efforts, and an emphasis on health-oriented options.

Leading Companies in the Europe Cider Market

Major players are focusing on flavour innovation and ethical sourcing to gain a competitive edge in the market.

• Heineken N.V. 

• Carlsberg Group 

• ANHEUSER-BUSCH INBEV SA/NV 

• Asahi Group Holdings, Ltd.  

• C & C Group plc 

• Molson Coors Beverage Company 

• Boston Beer Corporation 

• Aston Manor Limited

• H. Westons & Sons Limited

• Thatchers Cider Company Limited

• Others

Key Highlights of the Report