Europe Cat Food Market Report and Forecast 2024-2032

Europe Cat Food Market Outlook

The Europe cat food market size was valued at USD 6.54 billion in 2023. The market is further projected to grow at a CAGR of 4.9% between 2024 and 2032, reaching a value of USD 10.06 billion by 2032.

Key Takeaways

• Europe's pet food industry, particularly cat food, is a significant market segment, with the European Pet Food Industry Federation (FEDIAF) reporting that European pet food sales reached EUR 29.1 billion in 2022.

• The Europe pet food market share is driven by approximately 340 million pets in Europe, including cats, dogs, birds, small mammals, fish, and reptiles, with cats being the most popular pets in the region.

• As per industry reports, Russia has a significant cat population, with nearly 23.2 million cats, followed by Germany, France, and the United Kingdom.

• The European pet food market is characterised by increasing awareness of ingredients, customised food products, grain-free and organic food, with a shift towards healthier foods driven by pet owners treating their pets as family members.

One significant trend driving Europe pet food market growth is the increasing demand for premium and specialised cat food products. Pet owners in Europe are increasingly willing to invest in high-quality, nutritionally balanced cat food that meets specific dietary requirements and addresses health concerns. Brands like Royal Canin, Orijen, and Acana are catering to this trend by offering high-quality ingredients tailored to meet the unique needs of cats at different life stages.

Another key trend aiding Europe pet food market development is the growing awareness of pet health and nutrition among European consumers. This trend has led to an increased demand for natural, grain-free, and organic cat food options that are free from artificial additives and fillers. Brands like Applaws, Lily's Kitchen, and Wellness CORE are capitalising on this trend.

Furthermore, the humanisation of pets is influencing the market, with pet owners treating their cats as valued family members and seeking to provide them with the best possible care and nutrition. This trend has led to an emphasis on high-quality ingredients, innovative recipes, and functional benefits such as hairball control, weight management, and digestive health. Brands like Farmina, Feline Porta 21, and Almo Nature are introducing specialised and gourmet cat food options.

In 2022, the European pet food industry recorded volume growth of 3.5%, with a three-year average growth rate of 5.1%, supported by 150 pet food companies operating around 200 facilities across Europe. Among pet food, dry cat food is a popular choice among pet owners due to its convenience and long shelf life. Leading brands in the segment include Royal Canin, Purina ONE, and Hill's Science Diet. Wet cat food is another popular segment due to the growing demand for high-quality and nutritious food for cats. Major brands offering wet cat food include Sheba, Gourmet, Applaws, and Almo Nature.

Market Segmentation

Europe Cat Food Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Dry Cat Food

• Cat Treats

• Wet Cat Food

Market Breakup by Ingredient Type

• Animal Derived

• Plant Derived

Market Breakup by Price Category

• Premium Products

• Mass Products

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Specialty Stores

• Online

• Others

Market Breakup by Country

• Germany

• United Kingdom

• France

• Italy

• Others

Competitive Landscape

Market players are focused on offering premium and super-premium cat food options formulated with high-quality ingredients.

• Nestlé S.A.

• Mars, Incorporated

• Colgate-Palmolive Company

• General Mills, Inc.

• Wellness Pet Company, Inc.

• The J.M. Smucker Company

• Heristo AG

• IPN Group

• Russo Mangimi S.p.A. (Farmina Pet Foods)

• Tetra GmbH (IAMS)

• Lily’s Kitchen Limited

• Others

Key Highlights of the Report