Europe Breakfast Cereal Market Report and Forecast 2025-2034

Europe Breakfast Cereal Market Size

The Europe breakfast cereal market reached USD 10.62 billion in 2024. The market is projected to grow at a CAGR of 2.7% between 2025 and 2034, reaching almost USD 13.53 billion by 2034.

Europe Breakfast Cereal Market Outlook

• In 2021, retail sales of breakfast cereals in the United Kingdom reached $3,245.

• Breakfast cereals with low-sugar content are expected to gain widespread popularity.

• Marketing breakfast cereals with a touch of nostalgia is expected to result in substantial market growth.

Europe Breakfast Cereal Market Growth

Breakfast cereals are consumed by 69% of consumers worldwide for their health benefits. The flavour of the cereal is found to play a critical role in influencing consumer’s purchase decisions. For example, in the UK, over 70% of cereal consumers are attracted by its flavour, while only 57% are attracted by its health benefits.

The launch of cereals containing natural ingredients in Europe has increased by 16% in the past five years. In Germany, nearly 50% of cereal consumers chose brands which contain zero artificial additives and preservatives.

Globally, the launch of whole grain and fibre rich cereals has recorded a growth of 38% and 30%, respectively. This is expected to positively influence the European market, as fibre is well known for its ability to improve gut health and enhance the strength of the immune system. Besides, the incorporation of ingredients like honey and ginger into breakfast cereals, which leads to enhanced immune health presents a significant opportunity for major manufacturers in the market.

Muesli, cornflakes, wheat flakes, and oats porridge as some of the most popular varieties of cereals in Europe. Muesli’s high sugar content provides high levels of energy to youngsters, while cornflakes help the body maintain adequate levels of water. Wheat flakes fortified with calcium are a popular choice of breakfast, while the consumption of oats porridge facilitates abatement of symptoms associated with diabetes and high cholesterol.

Europe Breakfast Cereal Industry Segmentation

Europe Breakfast Cereal Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Ready-to-cook Cereals

• Ready-to-eat Cereals

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Online

• Others

Market Breakup by Country

• Germany

• United Kingdom

• France

• Italy

• Others

Europe Breakfast Cereal Market Share

Based on the distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, and online, among others. Over the forecast period, online distribution channels are estimated to witness the fastest growth over 2025-2034, growing at a CAGR of 5.7%, as they offer consumers wider access to different choices of cereals at attractive discounts.

Leading Companies in the Europe Breakfast Cereal Market

Major market players are expected to introduce innovative flavours of breakfast cereals to enhance the consumer appeal for their products and generate more revenue.

• Nestlé SA

• PepsiCo, Inc.

• Kellanova

• Bob's Red Mill Natural Foods, Inc.

• Post Holdings, Inc. (Weetabix Limited)

• General Mills Inc.

• Nature’s Path Foods, Inc.

• B&G Foods, Inc.

• E. Flahavan & Sons Limited

• Morning Foods

• Others

Key Highlights of the Report