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Europe Breakfast Cereal Market Size, Share, Analysis: By Type: Ready-to-cook Cereals, Ready-to-eat Cereals; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Online, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators of Price; Competitive Landscape; 2024-2032
Europe Breakfast Cereal Market Size
The Europe breakfast cereal market reached USD 10.62 billion in 2023. The market is projected to grow at a CAGR of 2.7% between 2024 and 2032, reaching almost USD 13.53 billion by 2032.
| Europe Breakfast Cereal Market Report Summary | Description | Value |
| Base Year | USD Billion | 2023 |
| Historical Period | USD Billion | 2018-2023 |
| Forecast Period | USD Billion | 2024-2032 |
| Market Size 2023 | USD Billion | 10.62 |
| Market Size 2032 | USD Billion | 13.53 |
| CAGR 2018-2023 | Percentage | XX% |
| CAGR 2024-2032 | Percentage | 2.7% |
| CAGR 2024-2032 - Market by Region | Italy | 2.9% |
| CAGR 2024-2032 - Market by Region | United Kingdom | 2.5% |
| CAGR 2024-2032 - Market by Type | Ready-to-eat-Cereals | 3.1% |
| CAGR 2024-2032 - Market by Distribution Channel | Online | 5.7% |
| Market Share by Region | United Kingdom | XX% |
Europe Breakfast Cereal Market Outlook
- In 2021, retail sales of breakfast cereals in the United Kingdom reached $3,245.
- Breakfast cereals with low-sugar content are expected to gain widespread popularity.
- Marketing breakfast cereals with a touch of nostalgia is expected to result in substantial market growth.
Europe Breakfast Cereal Market Growth
Breakfast cereals are consumed by 69% of consumers worldwide for their health benefits. The flavour of the cereal is found to play a critical role in influencing consumer’s purchase decisions. For example, in the UK, over 70% of cereal consumers are attracted by its flavour, while only 57% are attracted by its health benefits.
The launch of cereals containing natural ingredients in Europe has increased by 16% in the past five years. In Germany, nearly 50% of cereal consumers chose brands which contain zero artificial additives and preservatives.
Globally, the launch of whole grain and fibre rich cereals has recorded a growth of 38% and 30%, respectively. This is expected to positively influence the European market, as fibre is well known for its ability to improve gut health and enhance the strength of the immune system. Besides, the incorporation of ingredients like honey and ginger into breakfast cereals, which leads to enhanced immune health presents a significant opportunity for major manufacturers in the market.
Muesli, cornflakes, wheat flakes, and oats porridge as some of the most popular varieties of cereals in Europe. Muesli’s high sugar content provides high levels of energy to youngsters, while cornflakes help the body maintain adequate levels of water. Wheat flakes fortified with calcium are a popular choice of breakfast, while the consumption of oats porridge facilitates abatement of symptoms associated with diabetes and high cholesterol.
Europe Breakfast Cereal Industry Segmentation
Europe Breakfast Cereal Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Ready-to-cook Cereals
- Ready-to-eat Cereals
| CAGR 2024-2032 - Market by | Type |
| Ready-to-eat-Cereals | 3.1% |
| Ready-to-cook Cereals | XX% |
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
| CAGR 2024-2032 - Market by | Distribution Channel |
| Online | 5.7% |
| Supermarkets and Hypermarkets | 2.9% |
| Convenience Stores | XX% |
| Others | XX% |
Market Breakup by Country
- Germany
- United Kingdom
- France
- Italy
- Others
| CAGR 2024-2032 - Market by | Region |
| Italy | 2.9% |
| United Kingdom | 2.5% |
| Germany | XX% |
| France | XX% |
| Others | XX% |
Europe Breakfast Cereal Market Share
Based on the distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, and online, among others. Over the forecast period, online distribution channels are estimated to witness the fastest growth over 2024-2032, growing at a CAGR of 5.7%, as they offer consumers wider access to different choices of cereals at attractive discounts.
| Market Share by | Region |
| Germany | 14.2% |
| United Kingdom | XX% |
| France | XX% |
| Italy | XX% |
| Others | XX% |
Leading Companies in the Europe Breakfast Cereal Market
Major market players are expected to introduce innovative flavours of breakfast cereals to enhance the consumer appeal for their products and generate more revenue.
- Nestlé SA
- PepsiCo, Inc.
- Kellanova
- Bob's Red Mill Natural Foods, Inc.
- Post Holdings, Inc. (Weetabix Limited)
- General Mills Inc.
- Nature’s Path Foods, Inc.
- B&G Foods, Inc.
- E. Flahavan & Sons Limited
- Morning Foods
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Breakfast Cereal Market Overview
8.1 Key Industry Highlights
8.2 Global Breakfast Cereal Historical Market (2018-2023)
8.3 Global Breakfast Cereal Market Forecast (2024-2032)
8.4 Global Breakfast Cereal Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Europe Breakfast Cereal Market Overview
9.1 Key Industry Highlights
9.2 Europe Breakfast Cereal Historical Market (2018-2023)
9.3 Europe Breakfast Cereal Market Forecast (2024-2032)
10 Europe Breakfast Cereal Market by Type
10.1 Ready-to-cook Cereals
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Ready-to-eat Cereals
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Europe Breakfast Cereal Market by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Convenience Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Online
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 Europe Breakfast Cereal Market by Country
12.1 Germany
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 United Kingdom
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 France
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Italy
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators of Demand
13.4 Key Indicators of Price
14 Value Chain Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Nestlé SA
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 PepsiCo, Inc.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Kellanova
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Bob's Red Mill Natural Foods, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Post Holdings, Inc. (Weetabix Limited)
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 General Mills Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Nature’s Path Foods, Inc.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 B&G Foods, Inc.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 E. Flahavan & Sons Limited
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Morning Foods
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Breakfast Cereal Market: Key Industry Highlights, 2018 and 2032
2. Europe Breakfast Cereal Market: Key Industry Highlights, 2018 and 2032
3. Europe Breakfast Cereal Historical Market: Breakup by Type (USD Billion), 2018-2023
4. Europe Breakfast Cereal Market Forecast: Breakup by Type (USD Billion), 2024-2032
5. Europe Breakfast Cereal Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
6. Europe Breakfast Cereal Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
7. Europe Breakfast Cereal Historical Market: Breakup by Country (USD Billion), 2018-2023
8. Europe Breakfast Cereal Market Forecast: Breakup by Country (USD Billion), 2024-2032
9. Europe Breakfast Cereal Market Structure
Key Questions Answered in the Report
The market reached nearly USD 10.62 billion in 2023.
The market is projected to grow at a CAGR of 2.7% between 2024 and 2032.
The market is assessed to witness a healthy growth in the forecast period to reach around USD 13.53 billion in 2032.
The different types of breakfast cereals in the market include ready-to-cook cereals and ready-to-eat cereals.
The different distribution channels of breakfast cereal in the market include supermarkets and hypermarkets, convenience stores, and online, among others.
The different countries covered in the market report are Germany, the United Kingdom, France, and Italy, among others.
The key market players are Nestlé SA, PepsiCo, Inc., Kellanova, Bob's Red Mill Natural Foods, Inc., Post Holdings, Inc. (Weetabix Limited), General Mills Inc., Nature’s Path Foods, Inc., B&G Foods, Inc., E. Flahavan & Sons Limited, and Morning Foods, among others.
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