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Report Overview
The Europe bottled water market reached a value of about USD 67.87 Billion in 2024. The market is further estimated to grow at a CAGR of 6.20% in the forecast period of 2025-2034 and to reach a value of around USD 123.86 Billion by 2034.
2024
Base Year
2018-2024
Historical Period
2025-2034
Forecast Period
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As per industry reports, sixty-four percent of consumers in Europe prefer to drink still bottled water, with thirty-eight percent of consumers indicating their preference for sparkling waters.
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The top five biggest consumers of bottled water in Europe are Italy, Germany, Portugal, Hungary and Spain.
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Plastic packaging is preferred over glass in almost every European country, with PET being the most dynamic and rapidly growing segment. For example, in Germany, brands like Volvic have completed the switch to 100% rPET for their full range of water bottles as of 2021.
Europe Bottled Water Market Share
Rising use of bottled water in home and office delivery to propel the market growth of bottled water
The home and office delivery segment is gaining traction due to the rising demand for large-volume water bottles for household and office use, along with the growing preference for subscription-based delivery services. Also, the rapid urbanisation is leading to the decline of water quality, forcing people to adopt bottled water in homes, thereby propelling the market growth. This distribution channel became increasingly popular, especially during the COVID-19 pandemic, as consumers sought convenient and contactless ways to access bottled water.
The on-trade channels, such as restaurants, hotels, and cafes, also play a significant role in the Europe bottled water market development. Bottled water is often served as a premium offering in these establishments, catering to the needs of consumers who seek a high-quality hydration experience during dining or social occasions. The recovery of the global tourism and hospitality industry post-pandemic is expected to further boost the demand for bottled water through on-trade channels in Europe.
Still water segment holds a significant market share due to rising concerns over the quality and safety of tap water in certain regions of Europe
The still water segment holds the largest Europe bottled water market share due to the growing consumer preference for natural, pure, and healthy hydration options, as well as the rising concerns over the quality and safety of tap water in certain regions. However, as consumers in Europe are increasingly seeking healthier alternatives to sugary carbonated drinks, the demand for sparkling water is also rising. Companies are responding by launching new sparkling water products, such as Evian's first-ever sparkling water introduced in 2022.
As per Europe bottled water market analysis, functional water segment is projected to register the fastest growth as consumers are increasingly looking for natural and organic products, and functional bottled water is often made with vitamins, minerals, and herbs, and is free of artificial flavours, colours, and preservatives. The growing health consciousness among European consumers and the desire for value-added water products are driving the demand for functional water in the region.
Europe Bottled Water Market Report Snapshots
Europe Bottled Water Market Size
Europe Bottled Water Market Growth
Europe Bottled Water Market Trends
Europe Bottled Water Market Share
Europe Bottled Water Manufacturers
Europe Bottled Water Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the Europe bottled water market attained a value of nearly USD 67.87 Billion.
The market is expected to grow at a CAGR of 6.20% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach almost USD 123.86 Billion by 2034.
The major market drivers include the expanding use of bottled water in homes, hotels, restaurants, emergence of e-commerce and retail sector, increasing consumer preference towards bottled water, and development of sustainable packaging.
Key trends aiding market expansion include the rising health consciousness, stringent government regulations, development of new products, and strong presence of market players.
Regions considered in the market are Germany, United Kingdom, France, Italy, and Spain, among others.
The significant types of bottled water include still water, sparkling water, and functional water.
The different distribution channels considered in the market are supermarkets and hypermarkets, convenience stores, home and office delivery, and on trade channels, among others.
Key players in the market are Nestlé SA, The Coca-Cola Company, Danone S.A., PepsiCo Inc., Rubicon Water S.L.U, and Shepley Spring Ltd., among others.
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