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Report Overview

The Europe bottled water market reached a value of about USD 67.87 Billion in 2024. The market is further estimated to grow at a CAGR of 6.20% in the forecast period of 2025-2034 and to reach a value of around USD 123.86 Billion by 2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

  • As per industry reports, sixty-four percent of consumers in Europe prefer to drink still bottled water, with thirty-eight percent of consumers indicating their preference for sparkling waters.

  • The top five biggest consumers of bottled water in Europe are Italy, Germany, Portugal, Hungary and Spain.

  • Plastic packaging is preferred over glass in almost every European country, with PET being the most dynamic and rapidly growing segment. For example, in Germany, brands like Volvic have completed the switch to 100% rPET for their full range of water bottles as of 2021.

Compound Annual Growth Rate

Value in USD Billion

6.2%

2025-2034


Europe Bottled Water Market Outlook

*this image is indicative*

Europe Bottled Water Market Growth Rate

Bottled water is referred to the drinking water that is obtained from various water resources like springs, wells, or public water supply. They are filtered to eliminate the pathogens in the water and packaged in bottles made of plastic or sustainable materials for human consumption. It usually contains no added ingredients except antimicrobial agents and ingredients for functional advantages.

The rising demand for natural and organic bottled water options, as well as the growing popularity of functional and flavoured water products, are contributing to the Europe bottled water market expansion. Additionally, the escalating integration of technology to enhance product quality is another significant trend in the market. Examples include the use of advanced filtration systems, innovative packaging solutions, and the incorporation of smart features like QR codes and NFC tags to provide consumers with detailed product information.

Key Trends and Developments

Europe Bottled Water Market Trends

The growing concerns about waterborne diseases among consumers are contributing to the steady market growth of bottled water in Europe. The rising consumer preference towards bottled water over tap water due to its better quality and purity is driving the market development of bottled water in Europe.

The stringent government regulations regarding the clean production and labelling of bottled water as it undergoes frequent quality checks are also invigorating the market in the region. The rising adoption of recyclable and sustainable bottled water packaging to protect the original purity and unique specificities of natural mineral and spring waters and for environmental protection is bolstering the market for bottled water.

The expansion of restaurants and hotels in Europe and the utilisation of bottled water for catering services are resulting in the market expansion. The strong presence of numerous bottled water companies and the development of new products such as flavoured water is expected to augment the market over the forecast period.  Functional water brands like Hint Water offer a range of flavoured water infused with natural fruit essences, catering to consumers seeking both hydration and flavour in a healthier alternative to sugary beverages.

europe bottled water market by segments

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Europe Bottled Water Industry Segmentation

The EMR’s report titled “Europe Bottled Water Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Still Water
  • Sparkling Water
  • Functional Water

Market Breakup by Distribution Channels

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Home and Office Delivery
  • On Trade Channels
  • Others

Market Breakup by Region

  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Others

Europe Bottled Water Market Share

Rising use of bottled water in home and office delivery to propel the market growth of bottled water

The home and office delivery segment is gaining traction due to the rising demand for large-volume water bottles for household and office use, along with the growing preference for subscription-based delivery services. Also, the rapid urbanisation is leading to the decline of water quality, forcing people to adopt bottled water in homes, thereby propelling the market growth. This distribution channel became increasingly popular, especially during the COVID-19 pandemic, as consumers sought convenient and contactless ways to access bottled water.

The on-trade channels, such as restaurants, hotels, and cafes, also play a significant role in the Europe bottled water market development. Bottled water is often served as a premium offering in these establishments, catering to the needs of consumers who seek a high-quality hydration experience during dining or social occasions. The recovery of the global tourism and hospitality industry post-pandemic is expected to further boost the demand for bottled water through on-trade channels in Europe.

Still water segment holds a significant market share due to rising concerns over the quality and safety of tap water in certain regions of Europe

The still water segment holds the largest Europe bottled water market share due to the growing consumer preference for natural, pure, and healthy hydration options, as well as the rising concerns over the quality and safety of tap water in certain regions. However, as consumers in Europe are increasingly seeking healthier alternatives to sugary carbonated drinks, the demand for sparkling water is also rising. Companies are responding by launching new sparkling water products, such as Evian's first-ever sparkling water introduced in 2022.

As per Europe bottled water market analysis, functional water segment is projected to register the fastest growth as consumers are increasingly looking for natural and organic products, and functional bottled water is often made with vitamins, minerals, and herbs, and is free of artificial flavours, colours, and preservatives. The growing health consciousness among European consumers and the desire for value-added water products are driving the demand for functional water in the region.

Leading Manufacturers in the Europe Bottled Water Market

Market players are emphasising the unique selling points and perceived value of premium bottled water products, such as the inclusion of beneficial minerals and the use of natural/glacier water sources.

Nestlé SA

Nestlé SA, founded in 1866 and headquartered in Vevey, Switzerland, is a global leader in the food and beverage industry. The company offers a wide range of products and services, including bottled water brands like Nestlé Pure Life and Perrier.

The Coca-Cola Company

The Coca-Cola Company, established in 1892 and based in Georgia, United States, is renowned for its extensive portfolio of beverages. Alongside carbonated soft drinks and juices, the company also offers bottled water products.

Rubicon Water S.L.U

Rubicon Water S.L.U, founded in 1999 and located in Alicante, Spain, is a company specialising in bottled water products. Known for its premium and flavoured water offerings, Rubicon Water caters to consumers seeking unique and high-quality hydration options.

Shepley Spring Ltd

Shepley Spring Ltd, established in 1989 and based in Shepley, United Kingdom, is a key player in the bottled water industry. Specialising in bottled spring water and other water products, Shepley Spring has built a reputation for providing refreshing and pure hydration solutions to its customers.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Europe Bottled Water Market Analysis by Region

United Kingdom leads the market due to a high demand for flavoured water and a wide range of bottled water options

The United Kingdom hold a sizable share in Europe bottled water market due to a notable shift towards premium and flavoured water products. Companies like Highland Spring Limited and Voss of Norway AS cater to the UK market with a range of premium bottled water options. The convenience stores and online retail channels in the UK play a crucial role in ensuring easy access to a variety of bottled water brands for consumers across the country.

France also has a strong preference for premium bottled water over traditional carbonated beverages. Brands like Danone and FIJI Water have established a significant presence in the French market, offering consumers high-quality and sustainable bottled water choices. The demand for premium bottled water in France is particularly prominent among tourists and attendees of major sporting events hosted in the country.

Italy is renowned for its consumption of sparkling water and serves as a major exporter of bottled water products. Companies like ROIwater and NEVAS Water are meeting the needs of consumers seeking premium hydration options. The culture of enjoying premium waters in restaurants and cafes further fuels the growth of the premium bottled water segment in Italy.

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Europe Bottled Water Market Report Snapshots

Europe Bottled Water Market Size

Europe Bottled Water Market Growth

Europe Bottled Water Market Trends

Europe Bottled Water Market Share

Europe Bottled Water Manufacturers

Europe Bottled Water Market Regional Analysis

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the Europe bottled water market attained a value of nearly USD 67.87 Billion.

The market is expected to grow at a CAGR of 6.20% between 2025 and 2034.

The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach almost USD 123.86 Billion by 2034.

The major market drivers include the expanding use of bottled water in homes, hotels, restaurants, emergence of e-commerce and retail sector, increasing consumer preference towards bottled water, and development of sustainable packaging.

Key trends aiding market expansion include the rising health consciousness, stringent government regulations, development of new products, and strong presence of market players.

Regions considered in the market are Germany, United Kingdom, France, Italy, and Spain, among others.

The significant types of bottled water include still water, sparkling water, and functional water.

The different distribution channels considered in the market are supermarkets and hypermarkets, convenience stores, home and office delivery, and on trade channels, among others.

Key players in the market are Nestlé SA, The Coca-Cola Company, Danone S.A., PepsiCo Inc., Rubicon Water S.L.U, and Shepley Spring Ltd., among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Distribution Channels
  • Region
Breakup by Type
  • Still Water
  • Sparkling Water
  • Functional Water
Breakup by Distribution Channels
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Home and Office Delivery
  • On Trade Channels
  • Others
Breakup by Region
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Nestlé SA
  • The Coca-Cola Company
  • Danone S.A.
  • PepsiCo Inc.
  • Rubicon Water S.L.U
  • Shepley Spring Ltd.
  • Others
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