Europe Body Lotion Market Report and Forecast 2024-2032

Europe Body Lotion Market Size

The Europe body lotion market is projected to grow at a CAGR of 4.9% between 2024 and 2032.

Europe Body Lotion Market Outlook

• As per the National Statistics Institute in Spain, the Average expenditure per home was EUR 31,568 in 2022.

• As per the Office for National Statistics in the UK, household expenditure on personal care in 2023 was GBP35 billion.

• As per the UK Government, manufacturer sales of beauty, make-up and skin care preparations in 2022 were over GBP 927 million.

Europe Body Lotion Market Growth

Growth in the Europe body lotion market is led by the rising popularity of dry-skin body lotions that alleviate roughness and flakiness of the skin. Dry skin is largely prevalent in colder climates.

Dry skin body lotions provide intense hydration and nourishment to skin that is tight, rough, or flaky. These lotions often contain ingredients like shea butter, glycerine, hyaluronic acid, and natural oils such as coconut oil or almond oil. In Europe, regions with colder climates exacerbate dry skin conditions, increasing the demand for moisturizers tailored to address these concerns.

Growth in the body lotion industry comes from the rising affluence in the domestic region which in turn raises individuals spending power along with product innovation and new launches by brands. As of March 2024, the family-owned French baby care brand “Mustela” launched in the United Kingdom offering a range of items including cleansing products, body lotion, shampoo, bubble bath, and facial cream through famous health and beauty retailer Boots and the official Boots website “Boots.com”.

On the other hand, oily skin body lotions are specifically formulated to provide lightweight hydration without adding excess oil. These lotions have a non-greasy texture and help regulate oil production and mattify the skin's surface.

Europe Body Lotion Market Segmentation

Europe Body Lotion Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Dry Skin

• Oily Skin

• Normal Skin

• Sensitive Skin

• Others

Market Breakup by Packaging

• Bottles

• Tubes

• Pumps

• Others

Market Breakup by End Use

• Male

• Female

• Kids

Market Breakup by Distribution Channel

• Hypermarkets/Supermarkets 

• Convenience Stores

• Online Channels

• Others

Market Breakup by Country

• United Kingdom

• Germany

• France

• Italy

• Others

Europe Body Lotion Market Share

Growth in the Body Lotion market is led by hypermarkets and supermarkets since they are the more traditional methods of distribution. Hypermarkets provide a wide range of selections among brands and distinguished skin types, and allowing customers to physically inspect the products they intend to buy fosters trust.

Leading Companies in the Europe Body Lotion Market

Market players in the body lotion industry are expanding their scope through mergers and acquisitions, they are also establishing their retail stores in strategic areas which enhances their visibility to consumers, thereby contributing to market growth.

• The Procter & Gamble Company

• Unilever plc

• Beiersdorf AG

• Estee Lauder Inc.

• Coty Inc.

• Groupe Clarins

• Galderma SA

• Shiseido Co., Ltd.

• Johnson & Johnson Limited

• Natura &Co Group of Companies

• Others

Key Highlights of the Report