Europe Bird Food Market Report and Forecast 2024-2032

Europe Bird Food Market Outlook

The Europe bird food market size reached approximately USD 599.18 million in 2023. The market is projected to grow at a CAGR of 6.2% between 2024 and 2032, reaching a value of around USD 1029.58 million by 2032.

Key Trends in the Market

Pet food, also known as animal feed, refers to food products that are specially formulated for animals. These foods are manufactured according to the health requirements of each animal and contain all the necessary nutrients to provide a balanced diet and support the well-being of the animal. Bird food is usually comprised of seeds, rice, and cereals, among other things.

• The Europe bird food market growth is expected to experience a healthy growth in the coming years owing to the increasing awareness about the importance of a basic seed-based diet among bird owners. Consumers are willing to invest in higher-quality bird food that offers specific benefits such as improved nutrition, targeted species support, and even bird health enhancements.

• One of the major Europe bird food market trends is the proliferation of e-commerce platforms. Consumers now have access to a wider range of products and can easily compare prices and reviews before making a purchase. Online retail also allows for the delivery of bird food directly to consumers' doorsteps.

• Consumers are increasingly inclined towards products that are sustainably sourced and contribute positively to their surroundings. The Europe bird food market demand is expected to significantly shift towards high-quality bird food products that are made from organic and eco-friendly ingredients.

Market Analysis

Based on product type, the market can be segmented into seed, feed, treats, and suet, among others. The Europe bird food market segmentation, based on the price range, includes economical, mass, and premium. The market, based on bird type, includes wild birds and caged birds.

Based on distribution channels, the market is categorised into supermarkets and hypermarkets, pet speciality stores, drug and pharmacy stores, multi-brand stores, and online retailers, among others. The major regional markets for bird food are the United Kingdom, Germany, France, and Italy, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Europe bird food market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Mars, Incorporated

• Bulldog Products Limited

• Rolli-Pet Tiernahrung GmbH

• Mealberry GmbH

• CJ WildBird Foods Ltd.

• TRIXIE Heimtierbedarf GmbH & Co. KG

• Kessler Zoologiegroßhandel GmbH & Co. KG

• Versele-Laga NV

• Casapet Srl

• Others

Market Share by Price Range

Premium bird food is likely to account for a major portion of the Europe bird food market share. Premium bird food refers to high-quality bird food that is typically formulated to provide birds with a balanced and nutritionally rich diet. The demand for such products is expected to remain high in the upcoming years owing to the rising awareness regarding the importance of proper nutrition for birds among pet owners. These foods are formulated to provide essential nutrients that birds require for proper growth, development, and overall health. This can include a balanced mix of proteins, fats, vitamins, and minerals.

Market Share by Bird Type

According to the Europe bird food market analysis, caged birds are increasingly being adopted in various countries as compared to other pets as they are low maintenance. They do not require daily walks, and their cages contain spaces that are easier to clean, making them a good choice for working individuals. They are also suitable for people living in smaller spaces or apartments where larger pets like dogs may not be the most practical.

Competitive Landscape

Mars, Incorporated is a global food product manufacturing company based in Virginia, the United States. Mars, Incorporated was founded by Franklin Clarence Mars in 1911. Since its establishment, the company has developed its speciality in various fields like pet care, confectionery, and food, among others.

Bulldog Products Limited is a family-owned business based in the United Kingdom. The company provides high-quality feeds for small animals, cats, dogs, rabbits, birds, and fish, among others. It operates with a focus on offering solutions for cost-effective, high-quality pet and wild animal supplies that are nutritious and attractive to customers.

Mealberry GmbH is a high-quality pet food manufacturer established in 2010. The company operates with a focus on delivering high-quality products to its customers. It has a diverse product portfolio that includes food, special diet products, treats and toys, and vitamins and mineral supplements for both caged and wild birds.

Other Europe bird food market players include Rolli-Pet Tiernahrung GmbH, CJ WildBird Foods Ltd., TRIXIE Heimtierbedarf GmbH & Co. KG, Kessler Zoologiegroßhandel GmbH & Co. KG, Versele-Laga NV, and Casapet Srl, among others.

Key Highlights of the Report