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Europe Beer Market Size, Share, Growth, Report, Analysis: By Product Type: Lager, Ale, Stouts, Others; By Production: Macro Brewery, Micro-Brewery, Craft Brewery; By Category: Standard Beer, Premium Beer; By Alcohol Content: High, Low, Alcohol Free; By Distribution Channel: On-Trade, Off-Trade; Regional Analysis; Competitive Landscape; 2024-2032
Europe Beer Market Size
The Europe beer market reached around 367.12 million HL in 2023. The market is projected to grow at a CAGR of 2.1% between 2024 and 2032 to attain nearly 442.62 million HL by 2032.
| Europe Beer Market Report Summary | Description | Value |
| Base Year | Million HL | 2023 |
| Historical Period | Million HL | 2018-2023 |
| Forecast Period | Million HL | 2024-2032 |
| Market Size 2023 | Million HL | 367.12 |
| Market Size 2032 | Million HL | 442.62 |
| CAGR 2018-2023 | Percentage | XX% |
| CAGR 2024-2032 | Percentage | 2.1% |
| CAGR 2024-2032 - Market by Country | Germany | 2.3% |
| CAGR 2024-2032 - Market by Country | France | 2.1% |
| CAGR 2024-2032 - Market by Category | Premium | 2.3% |
| CAGR 2024-2032 - Market by Alcohol Content | High | 2.4% |
| CAGR 2024-2032 - Market by Distribution Channel | On-trade | 2.4% |
| Market Share by Country 2023 | Germany | 21.6% |
Europe Beer Market Outlook
- In 2022, beer sales in Europe reached 313 million hectoliters, surging by 12 million hectolitres year-on-year.
- In 2022, 358 million hectolitres of beer were produced in the EU, recording a y-o-y surge of 14 million hectolitres.
- In 2022, the number of active breweries in Europe reached 9,680, recording a y-o-y surge of 180.
Europe Beer Market Growth
The leading beer-consuming countries within Europe are Germany (79 million hl), the United Kingdom (45 million hl), and Spain (42 million hl). However, in terms of per capita beer consumption, the Czech Republic (136 l), Austria (102 l), and Poland (93 l) top the list.
In terms of production, Germany accounted for 87 million hl of beer production in 2022, which made it the leading beer producer in the European Union. Spain was the second largest producer, with an output of 41 million hl. This can be attributed to the increasing emphasis on the usage of domestic raw materials and environmental sustainability to manufacture premium quality beers.
The Europe market for beer employs 2.6 million people, which has a multiplier effect of 16, substantially uplifting economic growth. France and the United Kingdom are home to over 1500 microbreweries whereas Italy, the Czech Republic, and the Netherlands have 501-1000 microbreweries.
Non-alcoholic beers, which account for over 5% of the EU’s beer market, have gained significant popularity due to technological advancements in brewing and the emergence of health and wellness trends. While resembling the taste of original beers, non-alcoholic beers can be safely consumed by athletes, young adults, and pregnant women, which is accelerating their demand.
Europe Beer Industry Segmentation
Europe Beer Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Lager
- Ale
- Stouts
- Others
Market Breakup by Production
- Macro Brewery
- Micro-Brewery
- Craft Brewery
Market Breakup by Category
- Standard Beer
- Premium Beer
| CAGR 2024-2032 - Market by | Category |
| Premium | 2.3% |
| Standard | XX% |
Market Breakup by Alcohol Content
- High
- Low
- Alcohol Free
| CAGR 2024-2032 - Market by | Alcohol Content |
| High | 2.4% |
| Low | XX% |
| Alcohol Free | XX% |
Market Breakup by Distribution Channel
- On-Trade
- Off-Trade
| CAGR 2024-2032 - Market by | Distribution Channel |
| On-trade | 2.4% |
| Off-trade | XX% |
Market Breakup by Country
- United Kingdom
- Germany
- France
- Italy
- Others
| CAGR 2024-2032 - Market by | Region |
| Germany | 2.3% |
| France | 2.1% |
| Spain | 1.8% |
| United Kingdom | XX% |
| Italy | XX% |
| Others | XX% |
Europe Beer Market Share
The market is segmented based on region into the United Kingdom, Germany, France, and Italy, among others. Germany is projected to dominate the market, representing 21.6% of the overall market share in 2023 while recording a CAGR of 2.3% over the forecast period of 2024-2032. This can be attributed to the rising production and consumption of beer in the country.
| Market Share by | Region |
| Germany | 21.6% |
| United Kingdom | XX% |
| France | XX% |
Leading Companies in Europe Beer Market
In a shift towards sustainability, major beer manufacturers in Europe are committing to labelling ingredients and highlighting the energy consumption of production on the packages of beer bottles.
- Heineken N.V.
- Anheuser-Busch Inbev S.A.
- Carlsberg A/S
- Asahi Group Holdings, Ltd.
- Kirin Holdings Co. Ltd.
- Constellation Brands, Inc.
- Boston Beer Company Inc.
- OeTTINGER Brewery GmbH
- Bitburger Braugruppe GmbH
- Molson Coors Beverage Company
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Production |
|
| Breakup by Category |
|
| Breakup by Alcohol Content |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Europe Beer Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Beer Market Overview
8.1 Key Industry Highlights
8.2 Global Beer Historical Market (2018-2023)
8.3 Global Beer Market Forecast (2024-2032)
8.4 Global Beer Market Breakup by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Europe Beer Market Overview
9.1 Key Industry Highlights
9.2 Europe Beer Historical Market (2018-2023)
9.3 Europe Beer Market Forecast (2024-2032)
10 Europe Beer Market by Product Type
10.1 Lager
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Ale
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Stouts
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 Europe Beer Market by Production
11.1 Macro Brewery
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Micro-Brewery
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Craft Brewery
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 Europe Beer Market by Category
12.1 Standard Beer
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Premium Beer
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Europe Beer Market by Alcohol Content
13.1 High
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Low
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Alcohol Free
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
14 Europe Beer Market by Distribution Channel
14.1 On-Trade
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Off-Trade
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
15 Europe Beer Market by Country
15.1 United Kingdom
15.1.1 Historical Trend (2018-2023)
15.1.2 Forecast Trend (2024-2032)
15.2 Germany
15.2.1 Historical Trend (2018-2023)
15.2.2 Forecast Trend (2024-2032)
15.3 France
15.3.1 Historical Trend (2018-2023)
15.3.2 Forecast Trend (2024-2032)
15.4 Italy
15.4.1 Historical Trend (2018-2023)
15.4.2 Forecast Trend (2024-2032)
15.5 Others
16 Market Dynamics
16.1 SWOT Analysis
16.1.1 Strengths
16.1.2 Weaknesses
16.1.3 Opportunities
16.1.4 Threats
16.2 Porter’s Five Forces Analysis
16.2.1 Supplier’s Power
16.2.2 Buyer’s Power
16.2.3 Threat of New Entrants
16.2.4 Degree of Rivalry
16.2.5 Threat of Substitutes
16.3 Key Indicators for Demand
16.4 Key Indicators for Price
17 Value Chain Analysis
18 Trade Data Analysis (HS Code – 2203)
18.1 Major Exporting Countries
18.1.1 By Value
18.1.2 By Volume
18.2 Major Importing Countries
18.2.1 By Value
18.2.2 By Volume
19 Price Analysis
20 Competitive Landscape
20.1 Market Structure
20.2 Company Profiles
20.2.1 Heineken N.V.
20.2.1.1 Company Overview
20.2.1.2 Product Portfolio
20.2.1.3 Demographic Reach and Achievements
20.2.1.4 Certifications
20.2.2 Anheuser-Busch Inbev S.A.
20.2.2.1 Company Overview
20.2.2.2 Product Portfolio
20.2.2.3 Demographic Reach and Achievements
20.2.2.4 Certifications
20.2.3 Carlsberg A/S
20.2.3.1 Company Overview
20.2.3.2 Product Portfolio
20.2.3.3 Demographic Reach and Achievements
20.2.3.4 Certifications
20.2.4 Asahi Group Holdings, Ltd.
20.2.4.1 Company Overview
20.2.4.2 Product Portfolio
20.2.4.3 Demographic Reach and Achievements
20.2.4.4 Certifications
20.2.5 Kirin Holdings Co. Ltd.
20.2.5.1 Company Overview
20.2.5.2 Product Portfolio
20.2.5.3 Demographic Reach and Achievements
20.2.5.4 Certifications
20.2.6 Constellation Brands, Inc.
20.2.6.1 Company Overview
20.2.6.2 Product Portfolio
20.2.6.3 Demographic Reach and Achievements
20.2.6.4 Certifications
20.2.7 Boston Beer Company Inc.
20.2.7.1 Company Overview
20.2.7.2 Product Portfolio
20.2.7.3 Demographic Reach and Achievements
20.2.7.4 Certifications
20.2.8 OeTTINGER Brewery GmbH
20.2.8.1 Company Overview
20.2.8.2 Product Portfolio
20.2.8.3 Demographic Reach and Achievements
20.2.8.4 Certifications
20.2.9 Bitburger Braugruppe GmbH
20.2.9.1 Company Overview
20.2.9.2 Product Portfolio
20.2.9.3 Demographic Reach and Achievements
20.2.9.4 Certifications
20.2.10 Molson Coors Beverage Company
20.2.10.1 Company Overview
20.2.10.2 Product Portfolio
20.2.10.3 Demographic Reach and Achievements
20.2.10.4 Certifications
20.2.11 Others
21 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Beer Market: Key Industry Highlights, 2018 and 2032
2. Europe Beer Market: Key Industry Highlights, 2018 and 2032
3. Europe Beer Historical Market: Breakup by Product Type (Million HL), 2018-2023
4. Europe Beer Market Forecast: Breakup by Product Type (Million HL), 2024-2032
5. Europe Beer Historical Market: Breakup by Production (Million HL), 2018-2023
6. Europe Beer Market Forecast: Breakup by Production (Million HL), 2024-2032
7. Europe Beer Historical Market: Breakup by Category (Million HL), 2018-2023
8. Europe Beer Market Forecast: Breakup by Category (Million HL), 2024-2032
9. Europe Beer Historical Market: Breakup by Alcohol Content (Million HL), 2018-2023
10. Europe Beer Market Forecast: Breakup by Alcohol Content (Million HL), 2024-2032
11. Europe Beer Historical Market: Breakup by Distribution Channel (Million HL), 2018-2023
12. Europe Beer Market Forecast: Breakup by Distribution Channel (Million HL), 2024-2032
13. Europe Beer Historical Market: Breakup by Country (Million HL), 2018-2023
14. Europe Beer Market Forecast: Breakup by Country (Million HL), 2024-2032
15. Major Exporting Countries by Value
16. Major Importing Countries by Value
17. Major Exporting Countries by Volume
18. Major Importing Countries by Volume
19. Europe Beer Market Structure
Key Questions Answered in the Report
The market reached nearly 367.12 million HL in 2023.
The market is projected to grow at a CAGR of 2.1% between 2024 and 2032.
The market is assessed to witness healthy growth in the forecast period to reach around 442.62 million HL in 2032.
The different types of products in the market are lager, ale, and stouts, among others.
The different distribution channels in the market are on-trade and off-trade.
The different categories of beer in the market include standard and premium.
The different regions covered in the market report are the United Kingdom, Germany, France, and Italy, among others.
The key market players are Heineken N.V., Anheuser-Busch Inbev S.A., Carlsberg A/S, Asahi Group Holdings, Ltd., Kirin Holdings Co. Ltd., Constellation Brands, Inc., Boston Beer Company Inc., OeTTINGER Brewery GmbH, Bitburger Braugruppe GmbH, and Molson Coors Beverage Company, among others.
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