Europe Beer Market Report and Forecast 2024-2032

Europe Beer Market Size

The Europe beer market reached around 367.12 million HL in 2023. The market is projected to grow at a CAGR of 2.1% between 2024 and 2032 to attain nearly 442.62 million HL by 2032.

Europe Beer Market Outlook

• In 2022, beer sales in Europe reached 313 million hectoliters, surging by 12 million hectolitres year-on-year.

• In 2022, 358 million hectolitres of beer were produced in the EU, recording a y-o-y surge of 14 million hectolitres.

• In 2022, the number of active breweries in Europe reached 9,680, recording a y-o-y surge of 180.

Europe Beer Market Growth

The leading beer-consuming countries within Europe are Germany (79 million hl), the United Kingdom (45 million hl), and Spain (42 million hl). However, in terms of per capita beer consumption, the Czech Republic (136 l), Austria (102 l), and Poland (93 l) top the list.

In terms of production, Germany accounted for 87 million hl of beer production in 2022, which made it the leading beer producer in the European Union. Spain was the second largest producer, with an output of 41 million hl. This can be attributed to the increasing emphasis on the usage of domestic raw materials and environmental sustainability to manufacture premium quality beers.

The Europe market for beer employs 2.6 million people, which has a multiplier effect of 16, substantially uplifting economic growth. France and the United Kingdom are home to over 1500 microbreweries whereas Italy, the Czech Republic, and the Netherlands have 501-1000 microbreweries.

Non-alcoholic beers, which account for over 5% of the EU’s beer market, have gained significant popularity due to technological advancements in brewing and the emergence of health and wellness trends. While resembling the taste of original beers, non-alcoholic beers can be safely consumed by athletes, young adults, and pregnant women, which is accelerating their demand.

Europe Beer Industry Segmentation

Europe Beer Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Lager

• Ale

• Stouts

• Others

Market Breakup by Production

• Macro Brewery

• Micro-Brewery

• Craft Brewery

Market Breakup by Category

• Standard Beer

• Premium Beer

Market Breakup by Alcohol Content

• High

• Low

• Alcohol Free

Market Breakup by Distribution Channel

• On-Trade

• Off-Trade

Market Breakup by Country

• United Kingdom

• Germany

• France

• Italy

• Others

Europe Beer Market Share

The market is segmented based on region into the United Kingdom, Germany, France, and Italy, among others. Germany is projected to dominate the market, representing 21.6% of the overall market share in 2023 while recording a CAGR of 2.3% over the forecast period of 2024-2032. This can be attributed to the rising production and consumption of beer in the country.

Leading Companies in Europe Beer Market

In a shift towards sustainability, major beer manufacturers in Europe are committing to labelling ingredients and highlighting the energy consumption of production on the packages of beer bottles.

• Heineken N.V.

• Anheuser-Busch Inbev S.A.

• Carlsberg A/S

• Asahi Group Holdings, Ltd.

• Kirin Holdings Co. Ltd.

• Constellation Brands, Inc.

• Boston Beer Company Inc.

• OeTTINGER Brewery GmbH

• Bitburger Braugruppe GmbH

• Molson Coors Beverage Company

• Others

Key Highlights of the Report

Europe Beer Market Report Snapshots

Europe Beer Market Size

Europe Beer Market Growth

Europe Beer Market Share

Europe Beer Companies