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Report Overview

The Europe beer market reached around 367.12 Million HL in 2024. The market is projected to grow at a CAGR of 2.10% between 2025 and 2034 to attain nearly 451.92 Million HL by 2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

  • In 2022, beer sales in Europe reached 313 million hectoliters, surging by 12 million hectolitres year-on-year.

  • In 2022, 358 million hectolitres of beer were produced in the EU, recording a y-o-y surge of 14 million hectolitres.

  • In 2022, the number of active breweries in Europe reached 9,680, recording a y-o-y surge of 180.

Compound Annual Growth Rate

Value in Million HL

2.1%

2025-2034


Europe Beer Market Outlook

*this image is indicative*

Europe Beer Market Report Summary Description Value
Base Year Million HL 2024
Historical Period Million HL 2018-2024
Forecast Period Million HL 2025-2034
Market Size 2024 Million HL 367.12
Market Size 2034 Million HL 451.92
CAGR 2018-2024 Percentage XX%
CAGR 2025-2034 Percentage 2.10%
CAGR 2025-2034 - Market by Country Germany 2.3%
CAGR 2025-2034 - Market by Country France 2.1%
CAGR 2025-2034 - Market by Category Premium 2.3%
CAGR 2025-2034 - Market by Alcohol Content High 2.4%
CAGR 2025-2034 - Market by Distribution Channel On-trade 2.4%
Market Share by Country 2024 Germany 21.6%

Europe Beer Market Growth

The leading beer-consuming countries within Europe are Germany (79 million hl), the United Kingdom (45 million hl), and Spain (42 million hl). However, in terms of per capita beer consumption, the Czech Republic (136 l), Austria (102 l), and Poland (93 l) top the list.

In terms of production, Germany accounted for 87 million hl of beer production in 2022, which made it the leading beer producer in the European Union. Spain was the second largest producer, with an output of 41 million hl. This can be attributed to the increasing emphasis on the usage of domestic raw materials and environmental sustainability to manufacture premium quality beers.

The Europe market for beer employs 2.6 million people, which has a multiplier effect of 16, substantially uplifting economic growth. France and the United Kingdom are home to over 1500 microbreweries whereas Italy, the Czech Republic, and the Netherlands have 501-1000 microbreweries.

Non-alcoholic beers, which account for over 5% of the EU’s beer market, have gained significant popularity due to technological advancements in brewing and the emergence of health and wellness trends. While resembling the taste of original beers, non-alcoholic beers can be safely consumed by athletes, young adults, and pregnant women, which is accelerating their demand.

Europe Beer Industry Segmentation

Europe Beer Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

  • Lager
  • Ale
  • Stouts
  • Others

Market Breakup by Production

  • Macro Brewery
  • Micro-Brewery
  • Craft Brewery

Market Breakup by Category

  • Standard Beer
  • Premium Beer

Market Breakup by Alcohol Content

  • High
  • Low
  • Alcohol Free

Market Breakup by Distribution Channel

  • On-Trade
  • Off-Trade

Market Breakup by Country

  • United Kingdom
  • Germany
  • France
  • Italy
  • Others

CAGR 2025-2034 - Market by Category
Premium 2.3%
Standard XX%
CAGR 2025-2034 - Market by Alcohol Content
High 2.4%
Low XX%
Alcohol Free XX%
CAGR 2025-2034 - Market by Distribution Channel
On-trade 2.4%
Off-trade XX%
CAGR 2025-2034 - Market by Region
Germany 2.3%
France 2.1%
Spain 1.8%
United Kingdom XX%
Italy XX%
Others XX%

Europe Beer Market Share

The market is segmented based on region into the United Kingdom, Germany, France, and Italy, among others. Germany is projected to dominate the market, representing 21.6% of the overall market share in 2023 while recording a CAGR of 2.3% over the forecast period of 2025-2034. This can be attributed to the rising production and consumption of beer in the country.

Market Share by Region
Germany 21.6%
United Kingdom XX%
France XX%

Leading Companies in Europe Beer Market

In a shift towards sustainability, major beer manufacturers in Europe are committing to labelling ingredients and highlighting the energy consumption of production on the packages of beer bottles.

  • Heineken N.V.
  • Anheuser-Busch Inbev S.A.
  • Carlsberg A/S
  • Asahi Group Holdings, Ltd.
  • Kirin Holdings Co. Ltd.
  • Constellation Brands, Inc.
  • Boston Beer Company Inc.
  • OeTTINGER Brewery GmbH
  • Bitburger Braugruppe GmbH
  • Molson Coors Beverage Company
  • Others

Europe Beer Market Report Snapshots

Europe Beer Market Size

Europe Beer Market Growth

Europe Beer Market Share

Europe Beer Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market reached nearly 367.12 million HL in 2024.

The market is projected to grow at a CAGR of 2.10% between 2025 and 2034.

The market is assessed to witness healthy growth in the forecast period to reach around 451.92 million HL in 2034.

The different types of products in the market are lager, ale, and stouts, among others.

The different distribution channels in the market are on-trade and off-trade.

The different categories of beer in the market include standard and premium.

The different regions covered in the market report are the United Kingdom, Germany, France, and Italy, among others.

The key market players are Heineken N.V., Anheuser-Busch Inbev S.A., Carlsberg A/S, Asahi Group Holdings, Ltd., Kirin Holdings Co. Ltd., Constellation Brands, Inc., Boston Beer Company Inc., OeTTINGER Brewery GmbH, Bitburger Braugruppe GmbH, and Molson Coors Beverage Company, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Production
  • Category
  • Alcohol Content
  • Distribution Channel
  • Region
Breakup by Product Type
  • Lager
  • Ale
  • Stouts
  • Others
Breakup by Production
  • Macro Brewery
  • Micro-Brewery
  • Craft Brewery
Breakup by Category
  • Standard Beer
  • Premium Beer
Breakup by Alcohol Content
  • High
  • Low
  • Alcohol Free
Breakup by Distribution Channel
  • On-Trade
  • Off-Trade
Breakup by Region
  • United Kingdom
  • Germany
  • France
  • Italy
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Heineken N.V.
  • Anheuser-Busch Inbev S.A.
  • Carlsberg A/S
  • Asahi Group Holdings, Ltd.
  • Kirin Holdings Co. Ltd.
  • Constellation Brands, Inc.
  • Boston Beer Company Inc.
  • OeTTINGER Brewery GmbH
  • Bitburger Braugruppe GmbH
  • Molson Coors Beverage Company
  • Others

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