Europe B2B Mayonnaise Market Report and Forecast 2024-2032

Europe B2B Mayonnaise Market Outlook

The Europe B2B mayonnaise market size reached approximately USD 2.24 billion in 2023. The market is projected to grow at a CAGR of 4.0% between 2024 and 2032, reaching a value of around USD 3.17 billion by 2032.

Key Trends in the Market

Mayonnaise, also referred to as mayo, is a French-origin emulsified sauce, produced from oil, egg yolks, lemon juice or vinegar, and seasoning. It has gained a substantial reputation as a flavour enhancer and is a staple in numerous cuisines worldwide.

• A major factor propelling the Europe B2B mayonnaise market demand is the increasing health awareness among consumers, causing a shift in interest towards healthier mayonnaise options. This change in consumer demand compels food processing, selling, and serving-related businesses to focus on the production of mayonnaise with lower fat content and more organic components to cater to a wider base of consumers.

• One of the notable Europe B2B mayonnaise market trends is the growing demand for diverse and unique flavoured condiments. Traditionally, mayonnaise was limited to classic variants like plain, light, or low-fat. However, due to the expanding palates of consumers, the demand for flavoured mayonnaise such as garlic aioli, sriracha, chipotle, and other exotic flavours, is growing among both restaurants and food processing companies.

• Digitisation of business operations and the rapid expansion of e-commerce have significantly enhanced the Europe B2B mayonnaise market growth. The integration of the latest technologies significantly improves the logistics between businesses by improving decision-making and automation and enabling real-time visibility into the supply chain.

• Furthermore, online platforms and e-commerce channels play a vital role in connecting manufacturers with B2B customers. This shift allows for easier access to product information, ordering processes, and delivery tracking.

Market Analysis

Based on type, the market is bifurcated into egg B2B mayonnaise and eggless B2B mayonnaise. The Europe B2B mayonnaise market segmentation, based on flavour type, includes plain and flavoured. Based on packaging capacity, the market is categorised into less than 1 litre, 1 to 10 litres, 10 to 20 litres, and 20 litres and above.

The market, based on end-use, is divided into HoReCa, catering companies, and food manufacturers, among others. The major regional markets for B2B mayonnaise in Europe are the United Kingdom, Germany, France, and Italy, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Europe B2B mayonnaise market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.

• Creative Foods Europe Limited 

• Zafron Foods Ltd. 

• Hiltfields Ltd. 

• Sasco Sauces Ltd. 

• Piquant Ltd. 

• Freshpak Chilled Foods 

• Olympic Oils Ltd. 

• Kraft Heinz Company 

• Unilever Plc 

• Remia CV 

• GYMA SAS 

• AAK International

• Others

Market Share by Product Type

Eggless B2B mayonnaise is likely to experience a healthy demand during the forecast period, covering a significant portion of the Europe B2B mayonnaise market share. The demand for eggless mayonnaise is rising rapidly owing to the increasing awareness about animal welfare and the rising adoption of a vegan diet among environmentally conscious customers. Hence, foodservice providers are increasingly preferring eggless mayonnaise to meet the shifting consumer needs.

Market Share by Flavour Type

According to the Europe B2B mayonnaise market analysis, plain-flavoured mayonnaise is expected to be the most popular flavour type in upcoming years owing to its mild and creamy flavour. Its light flavour can be used as a base for various dressings, dips, and sauces. It is also easy to mix with other ingredients, making it a convenient ingredient for both home cooks and professional chefs.

Competitive Landscape

Creative Foods Europe Limited is a major food and beverage manufacturing company engaged in supplying a wide variety of branded and bespoke products, including salads, sandwich fillings, mayonnaise, sous vide products, dips, and sauces, among others. Previously, the company held different names including Atlantic Foods, Flagship Foods Group or Flagship Europe. The company got its current name after its acquisition by OSI Group in 2017.

Zafron Foods Ltd. is a United Kingdom-based food and beverage manufacturing company established in the year 2007. It was acquired by Solina, a global player in the food sector, in June 2023. Its specialisation lies in the manufacturing of high-quality mayonnaise, sauces, condiments, dressings, chutneys, and deli fillers. The company’s products are used by small artisanal distributors and by the largest food companies.

Hiltfields Ltd., founded in 1979, is a United Kingdom family-based business headquartered in England. The company produces a wide range of products additive products, such as sauce, dips, dressings, garlic, ginger, fresh herbs, and roasted vegetables, among others.

Other Europe B2B mayonnaise market players include Sasco Sauces Ltd., Piquant Ltd., Freshpak Chilled Foods, Olympic Oils Ltd., Kraft Heinz Company, Unilever Plc, Remia CV, GYMA SAS, and AAK International, among others.

Key Highlights of the Report