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Report Overview

The Europe air fryer market is projected to grow at a CAGR of 5.40% between 2025 and 2034, aided by increasing technological innovations and rising health consciousness among consumers.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

  • In Q1, 2021, the sale of small household appliances in Europe recorded a year-on-year growth of 27%.

  • Overall energy consumption of home appliances in Europe has declined by nearly 50% in the past few decades.

  • Nearly 50% of Europe’s population is willing to pay 50,000 euros for smart kitchens, where air fryers are a crucial appliance.

Europe Air Fryer Market Report Summary Description Value
Base Year USD Billion 2024
Historical Period USD Billion 2018-2024
Forecast Period USD Billion 2025-2034
Market Size 2024 USD Billion XX
Market Size 2034 USD Billion XX
CAGR 2018-2024 Percentage XX%
CAGR 2025-2034 Percentage 5.40%
CAGR 2025-2034 - Market by Region France 5.8%
CAGR 2025-2034 - Market by Region Germany 5.6%
CAGR 2025-2034 - Market by Type Automatic 5.9%
CAGR 2025-2034 - Market by Product Type Drawer Type 6.0%
Market Share by Region Italy 14.2%

Europe Air Fryer Market Growth

Kitchen renovations in Europe have given rise to the demand for energy efficient and multifunctional cooking appliances. An increasing number of Italians (67%) and Spaniards (42%) are investing in the renovation of smart kitchens, which is expected to increase the demand for air fryers.

The increasing incidence of health issues is creating awareness regarding the consumption of ultra-processed foods in Europe. Nearly 40% of the Turkish population suffers from obesity while 8% of the population is severely underweight. Moreover, nearly 61% of the population in Ireland suffers from obesity, which is the highest level of prevalence in Europe. This is expected to drive the consumption of home-cooked meals in the region, thereby accelerating the demand for air fryers.

Countertop air fryers have become extremely popular in European households due to their versatility and cost-effectiveness. Toasted oven air fryers, which provide the dual features of baking and toasting are expected to garner increasing consumer appeal. Basket-style air fryers, which are compact and easy to maintain, are expected to witness a surge in adoption in single-family households within Europe. In 2023, nearly 48.9% of all European households had 1 child, while 38.2% of households had two children. To enhance the nutritional outcomes among children and promote healthy growth, air fryers are expected to dominate the market for kitchen appliances over the forecast period.

Europe Air Fryer Industry Segmentation

Europe Air Fryer Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

  • Drawer Type
  • Lid Type

Market Breakup by Type

  • Manual
  • Automatic

Market Breakup by End Use

  • Residential
  • Commercial

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Speciality Stores
  • Online
  • Others

Market Breakup by Country

  • Germany
  • United Kingdom
  • France
  • Italy
  • Others

CAGR 2025-2034 - Market by Product Type
Drawer Type 6.0%
Lid Type XX%
CAGR 2025-2034 - Market by Type
Automatic 5.9%
Manual XX%
CAGR 2025-2034 - Market by Country
France 5.8%
Germany 5.6%
United Kingdom XX%
Italy XX%
Others XX%

Europe Air Fryer Market Share

Based on country, the market is segmented into the United Kingdom, Germany, France, and Italy, among others. Italy is projected to dominate the market between 2025 and 2034, representing 14.2% of the overall market share, due to rising health consciousness.

Market Share by Region
Italy 14.2%
Germany XX%
United Kingdom XX%
France XX%
Others XX%

Leading Companies in the Europe Air Fryer Market

Major air fryer manufacturers in Europe are designing unique models of kitchen appliances that prioritise energy efficiency and sustainability. The integration of smart technologies such as IoT sensors into air fryers is expected to play a critical role in driving the market growth.

  • Koninklijke Philips N.V.
  • Newell Brands Inc.
  • SharkNinja, Inc.
  • Haier Group Corporation
  • Spectrum Brands, Inc.
  • Tefal S.A.S.
  • ProCook Limited
  • Vesync Co., Ltd. (COSORI)
  • Instant Brands (EMEA) Limited
  • Ultimate Products PLC (Salter) 
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is projected to grow at a CAGR of 5.40% between 2025 and 2034.

The different products in the market are drawer type and lid type air fryers.

The different distribution channels in the market are supermarkets and hypermarkets, specialty stores, and online, among others.

The different end uses of air fryers include residential and commercial.

The different countries covered in the market report are the United Kingdom, Germany, France, and Italy, among others.

The key market players are Koninklijke Philips N.V., Newell Brands Inc., SharkNinja, Inc., Haier Group Corporation, Spectrum Brands, Inc., Tefal S.A.S., ProCook Limited, Vesync Co., Ltd. (COSORI), Instant Brands (EMEA) Limited, and Ultimate Products PLC (Salter), among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Type
  • End Use
  • Distribution Channel
  • Region
Breakup by Product Type
  • Drawer Type
  • Lid Type
Breakup by Type
  • Manual
  • Automatic
Breakup by End Use
  • Residential
  • Commercial
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Speciality Stores
  • Online
  • Others
Breakup by Region
  • Germany
  • United Kingdom
  • France
  • Italy
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Koninklijke Philips N.V.
  • Newell Brands Inc.
  • SharkNinja, Inc.
  • Haier Group Corporation
  • Spectrum Brands, Inc.
  • Tefal S.A.S.
  • ProCook Limited
  • Vesync Co., Ltd. (COSORI)
  • Instant Brands (EMEA) Limited
  • Ultimate Products PLC (Salter)
  • Others

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