Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Europe Adventure Motorcycle Market Outlook

The Europe adventure motorcycle market size is projected to grow at a CAGR of 6.05% between 2024 and 2032.

Key Takeaways:

  • As per the UK government , in 2022, average household expenditure on recreation and culture was GBP 56.1 per week.
  • As per the Office for National Statistics , in 2020, average annual gross income for all individuals in the top percentile was GBP 655,553.
  • In 2023, median income in Germany was EUR 26,192 up from EUR 24,925 in 2022, the Federal Statistical Office  reported.

Off-road bikes are driving the expansion of the Europe adventure motorcycle market due to their versatility, enabling riders to explore diverse terrains and environments, fostering growth in off-road recreational adventure pursuits.

Off-road bikes need smooth suspension systems, and more ground clearance and they need to be light altogether for them to operate in places with hard surfaces successfully like steep rocky hillsides or other dangerous topography laden with rocks.

As the economy bounces back, growth can be seen in the adventure motorcycle industry as rising opulence among consumers is indicative of higher expenditure on recreational and adventure activities. In anticipation of this oncoming growth companies in the domestic region are taking necessary steps to capture market share. In March 2024 KTM AG, a motorcycle and motorsport company acquired a 50.1% stake in MV Agusta Motor S.p.A., an Italian motorcycle manufacturer.

On-road motorcycles suit city commutation and long-distance touring necessities with an emphasis on comfort and manoeuvrability. These also move well within towns and highways surrounded by smooth traffic hence proving them to be a leader in the domestic industry. Advanced technology increases safety as it heightens control in this regard, dual-purpose tyres help in maintaining traction over a variety of surfaces, in general.

Europe Adventure Motorcycle Market Report

Market Segmentation

Europe Adventure Motorcycle Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Engine Capacity

  • Less Than 500cc
  • 500cc-1000cc
  • Above 1000cc

Market Breakup by End Use

  • Off-Road
  • On-Road

Market Breakup by Country

  • Germany
  • United Kingdom
  • France
  • Italy
  • Others

The Europe adventure motorcycle market key players are KTM AG, BMW AG, Ducati Motor Holding S.p.A., Yamaha Motor Co., Ltd., Kawasaki Heavy Industries Ltd., Honda Motor Co., Ltd., Benelli Q.J. S.r.l., Suzuki Motor Corporation, and Harley-Davidson, Inc. among others.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Engine Capacity
  • End Use
  • Region
Breakup by Engine Capacity
  • Less Than 500cc
  • 500cc-1000cc
  • Above 1000cc
Breakup by End Use
  • Off-Road
  • On-Road
Breakup by Region
  • Germany
  • United Kingdom
  • France
  • Italy
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • KTM AG
  • BMW AG
  • Ducati Motor Holding S.p.A.
  • Yamaha Motor Co., Ltd.
  • Kawasaki Heavy Industries Ltd.
  • Honda Motor Co., Ltd.
  • Benelli Q.J. S.r.l.
  • Suzuki Motor Corporation
  • Harley-Davidson, Inc.
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is projected to grow at a CAGR of 6.05% between 2024 and 2032.

The adventure motorcycle market is categorised according to motorcycles with engines that have different cubic capacities such as less than 500cc, 500cc-1000cc and above 1000cc.

The key players in the market are KTM AG, BMW AG, Ducati Motor Holding S.p.A., Yamaha Motor Co., Ltd., Kawasaki Heavy Industries Ltd., Honda Motor Co., Ltd., Benelli Q.J. S.r.l., Suzuki Motor Corporation, and Harley-Davidson, Inc. among others.

Based on the end use, the market is bifurcated into off-road and on-road end uses.

The market is broken down into Germany, the United Kingdom, France, and Italy among others.

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