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Europe Adventure Motorcycle Market Share, Growth, Analysis: By Engine Capacity: Less Than 500cc, 500cc-1000cc, Above 1000cc; By End Use: Off-Road, On-Road; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators of Demand, Key Indicators of Price; Competitive Landscape; 2024-2032
Europe Adventure Motorcycle Market Outlook
The Europe adventure motorcycle market size is projected to grow at a CAGR of 6.05% between 2024 and 2032.
Key Takeaways:
- As per the UK government , in 2022, average household expenditure on recreation and culture was GBP 56.1 per week.
- As per the Office for National Statistics , in 2020, average annual gross income for all individuals in the top percentile was GBP 655,553.
- In 2023, median income in Germany was EUR 26,192 up from EUR 24,925 in 2022, the Federal Statistical Office reported.
Off-road bikes are driving the expansion of the Europe adventure motorcycle market due to their versatility, enabling riders to explore diverse terrains and environments, fostering growth in off-road recreational adventure pursuits.
Off-road bikes need smooth suspension systems, and more ground clearance and they need to be light altogether for them to operate in places with hard surfaces successfully like steep rocky hillsides or other dangerous topography laden with rocks.
As the economy bounces back, growth can be seen in the adventure motorcycle industry as rising opulence among consumers is indicative of higher expenditure on recreational and adventure activities. In anticipation of this oncoming growth companies in the domestic region are taking necessary steps to capture market share. In March 2024 KTM AG, a motorcycle and motorsport company acquired a 50.1% stake in MV Agusta Motor S.p.A., an Italian motorcycle manufacturer.
On-road motorcycles suit city commutation and long-distance touring necessities with an emphasis on comfort and manoeuvrability. These also move well within towns and highways surrounded by smooth traffic hence proving them to be a leader in the domestic industry. Advanced technology increases safety as it heightens control in this regard, dual-purpose tyres help in maintaining traction over a variety of surfaces, in general.
Market Segmentation
Europe Adventure Motorcycle Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Engine Capacity
- Less Than 500cc
- 500cc-1000cc
- Above 1000cc
Market Breakup by End Use
- Off-Road
- On-Road
Market Breakup by Country
- Germany
- United Kingdom
- France
- Italy
- Others
The Europe adventure motorcycle market key players are KTM AG, BMW AG, Ducati Motor Holding S.p.A., Yamaha Motor Co., Ltd., Kawasaki Heavy Industries Ltd., Honda Motor Co., Ltd., Benelli Q.J. S.r.l., Suzuki Motor Corporation, and Harley-Davidson, Inc. among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Engine Capacity |
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| Breakup by End Use |
|
| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Adventure Motorcycle Market Overview
8.1 Key Industry Highlights
8.2 Global Adventure Motorcycle Historical Market (2018-2023)
8.3 Global Adventure Motorcycle Market Forecast (2024-2032)
8.4 Global Adventure Motorcycle Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Europe Adventure Motorcycle Market Overview
9.1 Key Industry Highlights
9.2 Europe Adventure Motorcycle Historical Market (2018-2023)
9.3 Europe Adventure Motorcycle Market Forecast (2024-2032)
10 Europe Adventure Motorcycle Market by Engine Capacity
10.1 Less Than 500cc
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 500cc-1000cc
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Above 1000cc
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 Europe Adventure Motorcycle Market by End Use
11.1 Off-Road
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 On-Road
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 Europe Adventure Motorcycle Market by Country
12.1 Germany
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 United Kingdom
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 France
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Italy
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Others
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators of Demand
13.4 Key Indicators of Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 KTM AG
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 BMW AG
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Ducati Motor Holding S.p.A.
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Yamaha Motor Co., Ltd.
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Kawasaki Heavy Industries Ltd.
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Honda Motor Co., Ltd.
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Benelli Q.J. S.r.l.
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 Suzuki Motor Corporation
14.2.8.1 Company Overview
14.2.8.2 Product Portfolio
14.2.8.3 Demographic Reach and Achievements
14.2.8.4 Certifications
14.2.9 Harley-Davidson, Inc.
14.2.9.1 Company Overview
14.2.9.2 Product Portfolio
14.2.9.3 Demographic Reach and Achievements
14.2.9.4 Certifications
14.2.10 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Adventure Motorcycle Market: Key Industry Highlights, 2018 and 2032
2. Europe Adventure Motorcycle Market: Key Industry Highlights, 2018 and 2032
3. Europe Adventure Motorcycle Historical Market: Breakup by Engine Capacity (USD Million), 2018-2023
4. Europe Adventure Motorcycle Market Forecast: Breakup by Engine Capacity (USD Million), 2024-2032
5. Europe Adventure Motorcycle Historical Market: Breakup by End Use (USD Million), 2018-2023
6. Europe Adventure Motorcycle Market Forecast: Breakup by End Use (USD Million), 2024-2032
7. Europe Adventure Motorcycle Historical Market: Breakup by Country (USD Million), 2018-2023
8. Europe Adventure Motorcycle Market Forecast: Breakup by Country (USD Million), 2024-2032
9. Europe Adventure Motorcycle Market Structure
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 6.05% between 2024 and 2032.
The adventure motorcycle market is categorised according to motorcycles with engines that have different cubic capacities such as less than 500cc, 500cc-1000cc and above 1000cc.
The key players in the market are KTM AG, BMW AG, Ducati Motor Holding S.p.A., Yamaha Motor Co., Ltd., Kawasaki Heavy Industries Ltd., Honda Motor Co., Ltd., Benelli Q.J. S.r.l., Suzuki Motor Corporation, and Harley-Davidson, Inc. among others.
Based on the end use, the market is bifurcated into off-road and on-road end uses.
The market is broken down into Germany, the United Kingdom, France, and Italy among others.
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