Europe Adventure Motorcycle Market Report and Forecast 2025-2034

Europe Adventure Motorcycle Market Outlook

The Europe adventure motorcycle market size is projected to grow at a CAGR of 6.05% between 2024 and 2032.

Key Takeaways:

• As per the UK government , in 2022, average household expenditure on recreation and culture was GBP 56.1 per week.

• As per the Office for National Statistics , in 2020, average annual gross income for all individuals in the top percentile was GBP 655,553.

• In 2023, median income in Germany was EUR 26,192 up from EUR 24,925 in 2022, the Federal Statistical Office  reported.

Off-road bikes are driving the expansion of the Europe adventure motorcycle market due to their versatility, enabling riders to explore diverse terrains and environments, fostering growth in off-road recreational adventure pursuits.

Off-road bikes need smooth suspension systems, and more ground clearance and they need to be light altogether for them to operate in places with hard surfaces successfully like steep rocky hillsides or other dangerous topography laden with rocks.

As the economy bounces back, growth can be seen in the adventure motorcycle industry as rising opulence among consumers is indicative of higher expenditure on recreational and adventure activities. In anticipation of this oncoming growth companies in the domestic region are taking necessary steps to capture market share. In March 2024 KTM AG, a motorcycle and motorsport company acquired a 50.1% stake in MV Agusta Motor S.p.A., an Italian motorcycle manufacturer.

On-road motorcycles suit city commutation and long-distance touring necessities with an emphasis on comfort and manoeuvrability. These also move well within towns and highways surrounded by smooth traffic hence proving them to be a leader in the domestic industry. Advanced technology increases safety as it heightens control in this regard, dual-purpose tyres help in maintaining traction over a variety of surfaces, in general.

Market Segmentation

Europe Adventure Motorcycle Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Engine Capacity

• Less Than 500cc

• 500cc-1000cc

• Above 1000cc

Market Breakup by End Use

• Off-Road

• On-Road

Market Breakup by Country

• Germany

• United Kingdom

• France

• Italy

• Others

The Europe adventure motorcycle market key players are KTM AG, BMW AG, Ducati Motor Holding S.p.A., Yamaha Motor Co., Ltd., Kawasaki Heavy Industries Ltd., Honda Motor Co., Ltd., Benelli Q.J. S.r.l., Suzuki Motor Corporation, and Harley-Davidson, Inc. among others.

Key Highlights of the Report