Global Energy Gums Market Report and Forecast 2024-2032

Global Energy Gums Market Size

The global energy gums market was valued at USD 103.1 million in 2023, driven by the rising demand for energy gums and increased awareness about its positive impacts across the globe. The market is expected to grow at a CAGR of 7.62% during the forecast period of 2024-2032, with the values likely to rise from USD 110.9 million in 2024 to USD 199.7 million by 2032.

Global Energy Gums Market Outlook

• In April 2024, an Australian brand, Zumm Energy Gums rolled out its products in 7-Eleven stores nationwide to increase the product purchase and provide accessibility.

• In September 2023, Rev Gum successfully raised USD 6 million from investors led by YETI Capital. Increased funding and investment activities are indicative of market growth in the forecast period.

• The positive feedback and research studies providing insights into the favour profile of energy gums are poised to boost the market value in coming years.

Global Energy Gums Market Overview

Chewing gums have been around for a while and in every domain including healthcare. Energy gums are chewable products formulated to provide a quick boost of energy. With rising innovative initiatives, the market players focus on developing enhanced formulations to increase their consumer base. As more manufacturing companies enter the market, the market is expected to witness significant competition, boosting the market growth. With the escalating number of positive reviews provided by consumers, the market is poised to expand with the increased availability and multiple flavors without worrying about calorie intake.

Global Energy Gums Market Growth Factors

Increased Product Launches Propelling Market Growth

In April 2024, Zuum Energy Gum, a first of its kind gum that is effective in providing energy boosts to consumers on the go released its powerful energy gums in 7-Eleven stores across Australia with the launch of the two latest flavours: Spearmint and Watermelon. The gum is infused with natural guarana, caffeine, and B vitamins allegedly providing a “cleaner” energy boost. It is a considerable option for health-conscious people as it has just four calories and 40mg of caffeine per piece. With the exclusive rollout in convenient stores like 7-Eleven across the nation, consumers are poised to access them easily, contributing to increased purchasing and market penetration. With special attractions consisting of calorie amounts like 4 mg and 40 mg per gum, the product is expected to gain traction among health-conscious consumers along with athletes, and other sports enthusiasts, driving an increased demand and market expansion among diverse consumers.

Rise in Investments Poised to Boost the Market Value

In September 2023, Rev Gum, the caffeinated chewing gum company announced raising USD 6 million from Drunk Elephant, led by YETI Capital. It was aimed at developing energy gums to provide a healthy alternative to its consumers against energy drinks loaded with sugar. As these gums contain zero sugar and a single gum offers caffeine energy equivalent to an espresso shot, Rev Gum amassed a loyal consumer base. The energy gum market is poised to be boosted by products like Rev Gum due to the efficiency it provides and enables easy consumption for people conscious about their health with an uplifting lifestyle. With a huge investment of USD 6 million, the company can perform further research initiatives to produce more in-demand flavours. The company may invest the raised amount to expand its footprint in other regional markets and expand its consumer base, contributing to increased market share.

Targeted Research Studies Opening Doors to New Insights

In May 2024, according to a new study conducted by Taiwanese researchers, a chewing gum with 3mg/kg of caffeine can boost performance and result in “moderate to large” improvements in professionally trained basketball players. Researchers also stated that chewing caffeinated gum before basketball training or competition can effectively lead to enhanced shooting accuracy and physical performance. Additionally, consumption of a caffeinated chewing gum peaks within an hour of consumption resulting in an enhanced vertical jump, agility, and repeated sprinting ability.

The market is expected to witness a significant rise in the demand for caffeinated chewing gums. The demand is poised to escalate particularly in the sports domain due to the concluded positive insights about basketball players' performance both mental and physical. Product manufacturers may tilt towards researching the potential of chewing gum and making it more effective with innovative formulations or developing personalised chewing gums curated for particular needs, resulting in market expansion.

Global Energy Gums Market Trends

Global Energy Gums Market Segmentation

Market Breakup by Flavor

• Mint

• Fruit Flavor

• Others

Market Breakup by Application

• Fitness Training/Exercising

• Sports

• Study

• Others

Market Breakup by Distribution Channel

• Online

• Supermarket

• Convenience Stores

• Health Stores

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Global Energy Gums Market Share

Mint Flavour Dominates the Market Share Based on Flavours

The flavour segmentation includes mint, fruit flavor, and others. The mint flavour is leading the market segmentation due to the psychological impact it has on the brain. The refreshing essence of mint has been linked to feelings of rejuvenation and mental alertness. When used in energy-boosting products, it amplifies physical vitality and promotes heightened activity levels.

Fitness Training/Exercising are Common Applications

The segmentation by application consists of fitness training/exercising, sports, study, and business, among others. The leading segment is fitness training/exercising as these activities commonly require quick bursts of energy and focus. Energy gums provide a convenient and portable way to boost alertness and performance during workouts, making them popular choices for athletes and fitness enthusiasts.

Distribution Channel Segment is Led by Online Channels

The market segmentation based on distribution channels include online channels, supermarkets, convenience stores, and health stores. The top segment is online due to the convenient buying options. Online availability of energy gums makes them available for a wide and potential consumer base with convenience making it a preferable choice for purchasing.

Global Energy Gums Market Analysis by Region

Regions including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, contributes to the market dynamics. The global market is being dominated by North America due to the presence of several market players and manufacturers. The presence of advanced technologies that can be used to research, develop, and distribute energy gums across the globe contributes to the market growth. The rising number of investments and product launches are poised to fuel the market expansion, boosting market growth.

Leading Players in the Global Energy Gums Market

The key features of the market report include patent analysis, funding and investment analysis, and strategic initiatives including recent partnerships, and collaborations between the leading players. The major companies in the market are as follows:

Blockhead HQ Ltd

This company is headquartered in the United Kingdom and meticulously innovates to provide effective solutions for diverse patient needs. Blockhead Energy Gum formulated by caffeine, B-vitamins, and other active ingredients is a notable product.

First Energy B.V.

Headquartered in Netherlands has a significant market presence in the food and beverage industry. VitaBoost Gum, which combines both vitamins and caffeine is a leading example of the company diverse product portfolio.

GumRunners LLC

It is headquartered in the United States and provides an exhaustive range of energy-boosting products. The company is focused to provide health and wellness along with convenience. Jolt Energy Gum and Surge Gum are some of the products.

Other players in the market include Military Energy Gum, NeuroGum, Rev Energy Gum, Simply Gum Inc., Thai Lotte Co. Ltd., WUG Functional Gums, Blast Power Gum, Ferrero SpA, GelStat Corporation,and Mars Inc.

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Highlights of the Report

Key Queries Solved in the Global Energy Gums Market Report

• What was the global energy gums market value in 2023?  
• What is the global energy gums market forecast outlook for 2024-2032?  
• What are the major factors aiding the global market demand?  
• What are the major global market trends? 
• What is the market segmentation based on flavour?
• What is the market breakup by application?
• What are various distribution channels in the global energy gums market?
• What are the major markets according to the EMR report? 
• Who are the key players in the global energy gums market?
• How will the market landscape evolve in the upcoming years? 
• What are the major drivers, opportunities, and restraints in the market? 
• What will be the effect of each driver, challenge, and opportunity on the market? 
• Which country is poised to lead the market share in the forecast period? 
• Which segment has the highest impact on the market size? 
• How are partnerships, collaborations, and mergers and acquisitions shaping the market dynamics?