Global Embedded Analytics Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2024-2032)

Global Embedded Analytics Market Outlook

The global embedded analytics market size reached a value of USD 61.97 billion in 2023. The market for embedded analytics is further expected to grow at a CAGR of 14.1% between 2024 and 2032 to reach a value of around USD 203.11 billion by 2032.

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News and Developments in the Market

In September 2021, in order to speed up the wider use of analytics and data science capabilities, TIBCO Software Inc., a pioneer in enterprise data management, recently announced a number of improvements to its Predict portfolio . With the help of the product updates for TIBCO Spotfire®, TIBCO WebFOCUS®, TIBCO® Data Science, and TIBCO® Streaming, organisations will be better able to evaluate their data and make predictions about the future.

The goal of these recent improvements is to enable everyone to take advantage of the boundless power of data and produce insights as quickly as they can be thought of. They are anticipated to be immersive, intelligent, and real-time. These kinds of technological advancements are driving the global embedded analytics market.

In April 2021, significant storage portfolio updates from IBM Corporation were announced to improve data management and access in hybrid cloud scenarios that are becoming ever-more complicated.  Additionally, IBM Corporation stated that it would introduce IBM Spectrum Fusion, a container native SDS solution, in the second half of 2021.

The solution will make data accessible to enterprises and their applications in data centres, on the edge, and in hybrid cloud environments simpler by utilising data protection software and IBM's universal parallel file system technology.

In July 2020, The Madison, Wisconsin-based company Healthfinch, Inc., which offers a workflow integration engine that integrates analytics into EMR workflows  to automate the physicians' ability to close patient care gaps in real-time, announced that it has reached a definitive agreement to be acquired by Health Catalyst, Inc., a leading provider of data and analytics technology and services to healthcare organisations.

The Health Catalyst Population Health portfolio will be strengthened by the healthfinch purchase, which will enable Health Catalyst's customers to improve clinical workflows in the EMR. EMR Embedded Insights, a new application suite category within the Health Catalyst analytics application umbrella, will include Healthfinch. Applications for filling prescriptions, scheduling visits, and closing care gaps will all remain accessible in their current form. Such growing mergers, acquisitions, and partnerships are aiding the embedded analytics market demand.

Data-Driven Organisations, Data Modernisation Technologies, and Adoption of Self-Service Analytics to be the Key Market Trends

Embedded analytics is a technology being developed to make data analysis and business intelligence more accessible to all applications or user organisations. Due to the integrated structure of the business application and business intelligence (BI) tools in a single suite, several organisations are turning toward embedded analytics. These analytics have been found to provide a higher level of problem resolution when compared to standard business analysis methods.

• The rise in the data volumes generated by different organisations is leading to an increase in data-driven organisations, which is providing an impetus to the growth of the global embedded analytics market outlook.

• Embedded analytics can help eliminate unnecessary losses, create new opportunities, increase productivity, save cost by assuring uninterrupted operations, and increase efficiency by analysing. This is increasing the use of embedded analytics.

• Also, the shift from traditional business intelligence (BI) techniques to advanced BI, growing implementation of self-service analytics, an increasing adoption of data modernisation technologies along with the rise in the utilisation of the product in the BFSI and manufacturing sectors are some of the key embedded analytics market trends.

• The rapid adoption of remote working due to the rapid spread of coronavirus disease (COVID-19) is seen as a major growth factor.

Use in Healthcare Industry, Advanced Technologies, and Improving Customer Satisfaction to Provide Lucrative Opportunities to the Market

Increasing Use in the Healthcare Industry

Embedded analytics helps organisations monitor and evaluate data and manage diagnostic patients, which enhances and streamlines procedures. As a result, its use in the healthcare sector is growing globally. This is anticipated to aid the growth of the embedded analytics market along with the adoption of a patient-centric strategy and the demonstration of improved clinical and operational capacity.

Incorporation of Advanced Technologies

Industry leaders are updating current product versions using cutting-edge technologies including cloud services, artificial intelligence (AI) and the Internet of Things (IoT). Additionally, they are adding embedded analytics, which will give the legal department transparency and important data around the litigation lifecycle, leading to a positive market outlook.

Growing Use in Major Industries

The rising attention of major industry verticals, including healthcare, BFSI, retail, and government, among others, on embedded analytics, is further driving the embedded analytics market growth.

Improving Customer Satisfaction

Embedded analytics transforms raw data into business intelligence (BI) and assists in increasing productivity and strengthening competitive edge in order to improve customer satisfaction. This is likely to propel the market growth.

High Replacement Costs and Unskilled Professionals are Some of the Major Factors Impeding the Market Growth

High Replacement Costs

The high replacement cost associated with embedded analytics is the key hindering factor in the embedded analytics market share.

Unavailability of Skilled Professionals

Unavailability of skilled professionals, maintenance of software, and training workforce are other major factors restraining the market growth.

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Embedded Analytics Market Analysis

Software and services components in the market. Based on deployment, the market is divided into on premises and cloud based. On the basis of the size of organisation, the market is segmented into large enterprises and small and medium enterprises.

The major industries in the market are BFSI, retail, manufacturing, media and entertainment, healthcare, IT and telecommunication, among others. The regional markets for embedded analytics can be divided into North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global embedded analytics market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• IBM Corporation

• Open Text Corporation

• Microsoft Corporation

• SAP SE

• TIBCO Software, Inc.

• Sisense Inc.

• Others

Services to Dominate the Market for Embedded Analytics

Services are likely to hold the largest embedded analytics market share in the forecast period. Embedded analytics services enable users to include analytics into their own web portals, products, and applications. Embedded analytics services make dashboards, reports, and analytics available to customers, suppliers, and partners outside the business organisation, acting as a flexible platform.

Software companies across all industries now rely on tools that embed BI directly within commonly used applications for improved employee efficiency. Embedded analytics also allows more granular analytics at the functional level than traditional horizontal BI tools. Software companies were crediting embedded analytics with dramatic improvements in win rates and increased revenue to embedded analytics features.

On Premises and Cloud-Based are the Two Modes of Deployment in the Market

According to embedded analytics market research, resources are deployed inhouse and inside the IT infrastructure of an organisation in an on-premises environment. A company is in charge of managing the solution and all of the processes connected to it. Enterprises maintain complete control over what happens to their data, for better or worse.

Although there are several types of cloud computing, including public, private, and hybrid clouds, organisations can access and use as many resources in a public cloud computing environment as they require at any one time. These resources are hosted on the service provider's premises.

Small, Medium, and Large Enterprises are the Various Sizes of Organisations

According to embedded analytics market research report, large enterprises are anticipated to account for a major market share in the forecast period. With the help of embedded analytics, organisations are presented with remarkable opportunities to increase productivity, strengthen competitive advantage and improve customer satisfaction. Employees can alter blended data and detect trends using predictive analytics using embedded analytics tools like Sisense without leaving their present application. This provides the agility to seize new business opportunities at a moment's notice and make educated decisions that match the company's goals.

Business intelligence enables the company to track every metric – from revenue and business performance to analysing customer behaviour and competitor data. Successful organisations, whether large or small, use business intelligence to make product decisions based on previous orders and determine what to restock. Even the smallest business, such as the local baker, can track how many bagels the person is selling and what ingredients he/she needs to buy.

BFSI, Manufacturing, Retail, Media and Entertainment, Healthcare, IT and Telecommunication are the Major Industries

In the BFSI industry, embedded analytics is being used to develop an optimal channel strategy, detect fraudulent transactions, understand customer spending patterns and push compelling offers on credit/debit cards, reduce financial reporting time and effort, identify and monitor suspicious account holders, and recommend investment opportunities to customers based on their existing portfolio. This is aiding the embedded analytics market value.

Retail analytics allows marketers to tap into a constant iteration cycle, continuous learning and quick decision-making. Retailers can employ embedded analytics technology to streamline their data, mine it, and make informed sales and selling strategy forecasting decisions.

In the retail industry, embedded analytics is being used to suggest cross-selling and up-selling strategies based on the customer's purchase history, provide information on how empty or full their stocks are, plan marketing campaigns that target their audiences, and allows stores to always provide the number of products needed, along with forecast sales and future demands.

Manufacturing analytics makes use of data and data technologies to optimise the supply chain and operations, boost performance, ensure high quality, and cut costs. Analytics offer manufacturers visibility into the entire process, from raw materials entering the plant to products exiting for distribution, allowing them to better understand performance and the company's financial picture. Data analytics allows manufacturers to gather, store, process, and utilise data in their daily operations by drawing key insights about improvement and optimisation opportunities, thereby bolstering the growth of the global embedded analytics market.

Analytics tools are being used by government organisations and health specialists to analyse, track, and reduce the spread of viruses such as coronavirus. The waiting time of patients is decreased by measuring and utilising scheduling and staffing procedures, and the quality of care is improved by streamlining procedures related to scheduling appointments, providing referrals, and processing insurance claims.

Telecommunication analytics software is a business intelligence (BI) management tool that enables the telecom industry to harness its plethora of data to get meaningful insights and improve operational decision-making. Telecom analytics may also employ predictive insights to keep satellites, vehicles, and repeater towers operating at high efficiency, reducing downtime, and even uncovering new trends in end-user behaviour to minimise mobile service failures or bad quality.

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North America to Have a Strong Hold on the Global Embedded Analytics Market

North America is estimated to dominate the market for embedded analytics software due to the rise in the attention of major industries, including healthcare, BFSI, government, and retail, among others, on embedded analytics. The presence of various organisations and an increase in demand for embedded analytics tools are also raising the demand for the market in the region.

North America has the largest acceptance of data modernisation technologies across several end-user industries when compared to other regions, which is a key driver driving the region's adoption of various analytical solutions such as embedded analytics.

The region also continues to be prominent in the information and communications technology (ICT) sector, as it is home to several significant corporations in the United States, including Apple, Facebook, IBM, Oracle, and Google. Their actions and efforts in advanced analytics are projected to benefit the country's market, therefore improving the embedded analytics market development.

For instance, Oracle Corporation announced the release of its first Oracle Analytics for Applications service in September 2019. This offering was created for Oracle ERP Cloud, a Fusion Cloud enterprise resource planning programme that businesses use to manage financial processes. Line-of-business users and decision-makers can get superior cross-line-of-business analytics using Oracle Analytics for Fusion ERP.

Asia Pacific is expected to observe significant growth in the embedded analytics market due to the rise in various industries, including BFSI, retail and manufacturing. The increase in penetration of smartphones, laptops, and tablets, enterprise mobility, high penetration of internet, and surge in need for better data management are propelling the market development in the region.

Companies are implementing embedded analytics technologies to quickly delve into the massive amounts of data collected and acquire faster business insights. The rising adoption of embedded analytics by various enterprises is mainly driven by globalisation and the development of the region's economy. The increasing amount of business data and Bring Your Own Device (BYOD) across numerous industries in this area is fuelling Asia Pacific market growth.

Competitive Landscape of Embedded Analytics Industry

IBM Corporation is a leading technology company that provides cloud-based services, hardware, software, and cognitive computing. The business provides cloud goods in the form of the Watson supercomputer, Bluemix, a SoftLayer cloud, and data analytics or cognitive computing capabilities.

OpenText Corporation is a leader in information management and helps companies gather, control, and securely communicate data on a worldwide scale. Small- to medium-sized businesses to the biggest and most complicated organisations in the world can all benefit from OpenText's assistance in addressing their digital business concerns.

Microsoft Corporation develops and provides support for a wide range of software products, services, solutions, and tools. The company's segments include personal computing, intelligent clouds, and productivity and business processes.

SAP SE offers enterprise application software and services connected to software. It provides a range of solutions, such as corporate resource planning, financial management, digital supply chain, analytics, intelligent technologies, a digital platform, human resources, customer resource management, customer experience, and speed management. The presence of such solutions is likely to aid the global embedded analytics market growth.

TIBCO Software Inc. provides real-time data that has the ability to help people make quicker, more informed decisions. Any application or data source may be connected to the connected intelligence platform without a hitch, and it intelligently combines data for better access, trust, and control. It also makes solid predictions of outcomes in real-time and at scale.

Sisense Inc. is a business intelligence (BI) software giant that offers a variety of benefits to its customers. It can be used to compile data from various sources and store it all in one place. The app's robust visual reports can be utilised to generate smart analysis.

Key Highlights of the Report

Embedded Analytics Market Report Snapshots

Embedded Analytics Market Size

Embedded Analytics Market Trends

Embedded Analytics Market Growth

Embedded Analytics Market Analysis

Embedded Analytics Companies