Report Overview

The global email market size reached around USD 18.83 Billion in 2023. The market is projected to grow at a CAGR of 6.00% between 2024 and 2032 to reach nearly USD 31.81 Billion by 2032.

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

  • Gmail’s powerful AI defences block nearly 15 billion spam mails every day.
  • Around 51% of organisations have shifted to automated email marketing tools, thereby leading to email market development.
  • As per industry reports, nearly 85% of B2B organisations track email engagement to measure their content marketing performance.

Global Email Market Growth

The switch towards cloud-based infrastructure solutions by corporate organisations worldwide is expected to drive the market growth. An average employee relies on nearly 36 cloud-based services to perform his daily tasks. Around 98% of all organisations already have a multi-cloud strategy in place to benefit from the cost-effectiveness and flexibility provided by cloud-based servers. As per the market analysis, 67% of the entire enterprise infrastructure can be cloud-based. Additionally, 82% of the organisation’s workload is expected to reside on cloud. Startups and small and medium-sized businesses adopting cloud report an 80% improvement in their operational workflow. This is expected to favourably shape the email market share as well.

Moreover, the global retail industry is expected to grow at a rate of over 5.0%, and worldwide retail sales are expected to rise to USD 34.9 trillion by 2027. This can be attributed to steady economic growth across major developed countries in Europe and North America. In 2022, leading retail companies in the United States recorded a significant turnover volume, including Walmart (USD 585.2 billion), Amazon (USD 352.7 billion), Costco (USD 219.2 billion), Schwarz Group (USD 159.8 billion), and The Home Depot (USD 157.3 billion). This is leading to an increase in the email market value as leading retailers use emails to personalise customers’ offers and provide attractive discounts to drive sales.

Compound Annual Growth Rate

Value in USD Billion

6%

2024-2032


Email Market Outlook

*this image is indicative*

Key Trends and Developments

Global Email Market Trends

During 2021-2023, email engagement rates have surged by 21%, with digital marketers witnessing an ROI of 42:1. The average click through rates for emails dropped from 2.6% to 2.3% in 2024 across all industries. As per the market analysis, the average conversion rate through emails is 6.05%, with digital marketers suggesting that emails sent on Thursday recording the highest opening rates (18.6%). Nearly 60% of the Gen Z population and 62% of the millennial population believe that email communication via brands feel more personal to them. These factors are expected to contribute to the market’s growth.

Global Email Industry Segmentation

The EMR’s report titled “Global Email Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Breakup by Channel

  • B2B
  • B2C

Breakup by Deployment

  • Cloud Based
  • On-Premises
  • Others

Breakup by Enterprise Size

  • SMEs
  • Large Enterprises

Breakup by Application

  • Email Lead Generation
  • Sales Reporting
  • Customer Management
  • Template Management
  • Reporting and Analytics
  • Others

Breakup by Industry

  • Banking, Finance, Security, and Insurance (BFSI)
  • IT and Telecommunication
  • Retail
  • Healthcare
  • Consumer Goods
  • Travel and Transportation
  • Others

Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Global Email Market Share

Based on region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. Over the forecast period, the Asia Pacific is expected to grow at a CAGR of 6.8% as due to the growth of the BFSI and the healthcare industries in countries such as India, China, Vietnam, and South Korea, among others. Moreover, increasing smartphone penetration and internet accessibility rates is expected to drive digital commerce in the region, thereby leading to email market growth.

Leading Companies in the Global Email Market

Major email service providers are using AI-based tools for improving user defences against phishing attacks and spam mails. This is creating a favourable email market outlook.

Upland Software, Inc.

Upland Software, Inc. is a software development company which was founded in 2010 and is headquartered in Texas, United States. It specialises in providing email and SMS automation services, apart from account-based selling and digital transformation services.

Rackspace Technology

Rackspace Technology was founded in 1998 and is headquartered in Texas, United States. It is an IT services an...

VerticalResponse, LLC

VerticalResponse, LLC was founded in 2001 and is headquartered in Florida, United States. As per email market ...

Constant Contact, Inc.

Constant Contact, Inc. was founded in 1995 and is headquartered in Massachusetts, United States. It is engaged...

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other players included in the email market report are AWeber Systems, Inc., BlueTie, Inc., Drip Global, Inc., Salesforce, Inc., Zoho Corporation Pvt. Ltd., and Polaris Software, LLC, among others.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the market reached an approximate value of USD 18.83 Billion.

The market is projected to grow at a CAGR of 6.00% between 2024 and 2032.

The different regions covered in the email market report are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The different segments considered in the market report are cloud-based, and on-premises, among others.

The different industries using email include BFSI, IT and telecommunication, retail, healthcare, consumer goods, and travel and transportation, among others.

The different applications of email include email lead generation, sales reporting, customer management, template management, and reporting and analytics, among others.

Key players in the market are Upland Software, Inc., Rackspace Technology, VerticalResponse, LLC, AWeber Systems, Inc., Constant Contact, Inc., BlueTie, Inc., Drip Global, Inc., Salesforce, Inc., Zoho Corporation Pvt. Ltd., and Polaris Software, LLC, among others.

The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach a value of around USD 31.81 Billion by 2032.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Channel
  • Deployment
  • Enterprise Size
  • Application
  • Industry
  • Region
Breakup by Channel
  • B2B
  • B2C
Breakup by Deployment
  • Cloud Based
  • On-Premises
  • Others
Breakup by Enterprise Size
  • SMEs
  • Large Enterprises
Breakup by Application
  • Email Lead Generation
  • Sales Reporting
  • Customer Management
  • Template Management
  • Reporting and Analytics
  • Others
Breakup by Industry
  • Banking, Finance, Security, and Insurance (BFSI)
  • IT and Telecommunication
  • Retail
  • Healthcare
  • Consumer Goods
  • Travel and Transportation
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Upland Software, Inc.
  • Rackspace Technology
  • VerticalResponse, LLC
  • AWeber Systems, Inc.
  • Constant Contact, Inc.
  • BlueTie, Inc.
  • Drip Global, Inc.
  • Salesforce, Inc.
  • Zoho Corporation Pvt. Ltd.
  • Polaris Software, LLC
  • Others

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