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Report Overview
The global email market size reached around USD 19.96 Billion in 2024. The market is projected to grow at a CAGR of 6.00% between 2025 and 2034 to reach nearly USD 35.75 Billion by 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
- Gmail’s powerful AI defences block nearly 15 billion spam mails every day.
- Around 51% of organisations have shifted to automated email marketing tools, thereby leading to email market development.
- As per industry reports, nearly 85% of B2B organisations track email engagement to measure their content marketing performance.
Compound Annual Growth Rate
Value in USD Billion
6%
2025-2034
Email Market Outlook
*this image is indicative*
| Global Email Market Report Summary | Description | Value |
| Base Year | USD Billion | 2024 |
| Historical Period | USD Billion | 2018-2024 |
| Forecast Period | USD Billion | 2025-2034 |
| Market Size 2024 | USD Billion | 19.96 |
| Market Size 2034 | USD Billion | 35.75 |
| CAGR 2018-2024 | Percentage | XX% |
| CAGR 2025-2034 | Percentage | 6.00% |
| CAGR 2025-2034 - Market by Region | Asia Pacific | 6.8% |
| CAGR 2025-2034 - Market by Country | India | 7.9% |
| CAGR 2025-2034 - Market by Country | China | 7.6% |
| CAGR 2025-2034 - Market by Channel | B2B | 6.7% |
| CAGR 2025-2034 - Market by Deployment | Cloud Based | 6.5% |
| Market Share by Country 2023 | UK | 4.5% |
Global Email Market Growth
The switch towards cloud-based infrastructure solutions by corporate organisations worldwide is expected to drive the market growth. An average employee relies on nearly 36 cloud-based services to perform his daily tasks. Around 98% of all organisations already have a multi-cloud strategy in place to benefit from the cost-effectiveness and flexibility provided by cloud-based servers. As per the market analysis, 67% of the entire enterprise infrastructure can be cloud-based. Additionally, 82% of the organisation’s workload is expected to reside on cloud. Startups and small and medium-sized businesses adopting cloud report an 80% improvement in their operational workflow. This is expected to favourably shape the email market share as well.
Moreover, the global retail industry is expected to grow at a rate of over 5.0%, and worldwide retail sales are expected to rise to USD 34.9 trillion by 2027. This can be attributed to steady economic growth across major developed countries in Europe and North America. In 2022, leading retail companies in the United States recorded a significant turnover volume, including Walmart (USD 585.2 billion), Amazon (USD 352.7 billion), Costco (USD 219.2 billion), Schwarz Group (USD 159.8 billion), and The Home Depot (USD 157.3 billion). This is leading to an increase in the email market value as leading retailers use emails to personalise customers’ offers and provide attractive discounts to drive sales.
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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Key Trends and Developments
Growing adoption of email marketing by SMEs; increasing B2B business growth; and the expansion of the BFSI and the healthcare industry are factors favouring the email market growth.
Growing adoption of email marketing by SMEs
Over 50% of the world population uses email services, with 99% people opening them every day. Email is regarded as 40x more effective for expanding the existing customer base and improving retention rates as compared to social media platforms.
Driving B2B business growth
Nearly 81% of all B2B companies use email newsletters as the third most popular format of content marketing, followed only by social media platforms (95%) and blogs (89%). Nearly 31% of all organisations believe that email campaigns are the best way to get new leads for business. This is expected to facilitate the email market expansion.
Growth of healthcare industry
Large hospital networks use emails for seamless and secure data sharing of patients to provide them good medical attention. They are also used for informing patients about their upcoming doctor’s appointments, and consultation fees, if required. Wide adoption of emails has increased the email market revenue.
Expansion of the BFSI Industry
Emails facilitate BFSI companies to handle sensitive information delicately and ensure operational compliance with regulatory requirements. They also serve as a legal basis of evidence for auditors, which enhances transparency and accountability.
Global Email Market Trends
During 2021-2023, email engagement rates have surged by 21%, with digital marketers witnessing an ROI of 42:1. The average click through rates for emails dropped from 2.6% to 2.3% in 2024 across all industries. As per the market analysis, the average conversion rate through emails is 6.05%, with digital marketers suggesting that emails sent on Thursday recording the highest opening rates (18.6%). Nearly 60% of the Gen Z population and 62% of the millennial population believe that email communication via brands feel more personal to them. These factors are expected to contribute to the market’s growth.
Global Email Industry Segmentation
The EMR’s report titled “Global Email Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Breakup by Channel
- B2B
- B2C
Breakup by Deployment
- Cloud Based
- On-Premises
- Others
Breakup by Enterprise Size
- SMEs
- Large Enterprises
Breakup by Application
- Email Lead Generation
- Sales Reporting
- Customer Management
- Template Management
- Reporting and Analytics
- Others
Breakup by Industry
- Banking, Finance, Security, and Insurance (BFSI)
- IT and Telecommunication
- Retail
- Healthcare
- Consumer Goods
- Travel and Transportation
- Others
Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Global Email Market Share
Based on region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. Over the forecast period, the Asia Pacific is expected to grow at a CAGR of 6.8% as due to the growth of the BFSI and the healthcare industries in countries such as India, China, Vietnam, and South Korea, among others. Moreover, increasing smartphone penetration and internet accessibility rates is expected to drive digital commerce in the region, thereby leading to email market growth.
| CAGR 2025-2034 - Market by | Country |
| India | 7.9% |
| China | 7.6% |
| Japan | 7.2% |
| USA | 5.6% |
| UK | 5.3% |
| Canada | XX% |
| Germany | XX% |
| France | 4.9% |
| Italy | XX% |
| Saudi Arabia | XX% |
| Brazil | XX% |
| Mexico | XX% |
| Australia | 4.6% |
Leading Companies in the Global Email Market
Major email service providers are using AI-based tools for improving user defences against phishing attacks and spam mails. This is creating a favourable email market outlook.
Upland Software, Inc.
Upland Software, Inc. is a software development company which was founded in 2010 and is headquartered in Texas, United States. It specialises in providing email and SMS automation services, apart from account-based selling and digital transformation services.
Rackspace Technology
Rackspace Technology was founded in 1998 and is headquartered in Texas, United States. It is an IT services and consulting company engaged in providing numerous services such as database administration and enterprise application management, among others.
VerticalResponse, LLC
VerticalResponse, LLC was founded in 2001 and is headquartered in Florida, United States. As per email market analysis, it is engaged in providing social media and email marketing solutions for nonprofit organisations and numerous small-size businesses.
Constant Contact, Inc.
Constant Contact, Inc. was founded in 1995 and is headquartered in Massachusetts, United States. It is engaged in providing email marketing, contact management, and numerous other digital marketing services to small size businesses.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players included in the email market report are AWeber Systems, Inc., BlueTie, Inc., Drip Global, Inc., Salesforce, Inc., Zoho Corporation Pvt. Ltd., and Polaris Software, LLC, among others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the market reached an approximate value of USD 19.96 Billion.
The market is projected to grow at a CAGR of 6.00% between 2025 and 2034.
The different regions covered in the email market report are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The different segments considered in the market report are cloud-based, and on-premises, among others.
The different industries using email include BFSI, IT and telecommunication, retail, healthcare, consumer goods, and travel and transportation, among others.
The different applications of email include email lead generation, sales reporting, customer management, template management, and reporting and analytics, among others.
Key players in the market are Upland Software, Inc., Rackspace Technology, VerticalResponse, LLC, AWeber Systems, Inc., Constant Contact, Inc., BlueTie, Inc., Drip Global, Inc., Salesforce, Inc., Zoho Corporation Pvt. Ltd., and Polaris Software, LLC, among others.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 35.75 Billion by 2034.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Channel |
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| Breakup by Deployment |
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| Breakup by Enterprise Size |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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