The global electronic shelf label market reached a value of about USD 1.61 Billion in 2025. The market is further estimated to grow at a CAGR of 21.40% in the forecast period of 2026-2035 to reach a value of around USD 11.19 Billion by 2035.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
21.4%
Value in USD Billion
2026-2035
*this image is indicative*
| Global Electronic Shelf Label Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 1.61 |
| Market Size 2035 | USD Billion | 11.19 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 21.40% |
| CAGR 2026-2035 - Market by Region | Asia Pacific | 22.7% |
| CAGR 2026-2035 - Market by Country | China | 22.6% |
| CAGR 2026-2035 - Market by Country | UK | 22.2% |
| CAGR 2026-2035 - Market by Display Size | More than 10 Inches | 22.9% |
| CAGR 2026-2035 - Market by Communication Technology | Radio Frequency | 22.3% |
| Market Share by Country 2025 | Mexico | 1.9% |
Based on product, the demand for e-papers, owing to their exceptional benefits, has been increasing significantly. E-paper is being increasingly used in low-frequency switching displays such as electronic shelf labels because it offers a low-power paper-like display and ensures an ultra-long battery life. E-paper displays possess image memory and do not require power to maintain the display; they mostly need power when there is a change in the display. They provide multiple advantages, like high reflectivity, high contrast, readability, and a wider viewing angle. Also, electronic paper is a cheaper alternative to traditional paper label methods. The initiatives taken by market players to offer smart shelf labels are accelerating the market development. The increasing acceptance of e-paper in the expanding retail sector over traditional LCD screens for better reading experience as it reflects ambient light rather than emitting its own light is anticipated to stimulate the electronic shelf label market growth over the forecast period.
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An electronic shelf label, also called a digital price tag, is a display system that is used by retailers to display the prices of products and other relevant information pertaining to the products. It is attached to retail shelves and automatically updates the prices of goods through a local network, which enhances the customer experience.
The market for electronic shelf label, by component, is divided into:
Based on product, the market is bifurcated into:
On the basis of display size, the market is segmented into:
Based on communication technology, the market is classified into:
On the basis of end use, the market is divided into:
The regional markets for electronic shelf label can be divided into:
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The rapid adoption of automation in the retail sector is leading to the rising use of electronic shelf labels in speciality stores, supermarkets, and others, which is driving the electronic shelf label market growth. The electronic shelf label enables the smooth functioning of retail stores by reducing pricing management labour costs, eliminating manual labour, lowering operational costs, and improving pricing accuracy. It helps implement dynamic pricing solutions, enabling the stores to boost their sales by keeping up with the latest market trends and raising product prices. The engaging displays of electronic shelf labels enable businesses to implement better advertising campaigns and connect with smart customers. Additionally, it also plays a critical role in providing an enhanced customer experience by informing stock levels, displaying online prices, enabling ordering with QR codes, and displaying the reviews of products. Further, electronic shelf labels significantly reduce the use of raw materials associated with traditional methods, such as by replacing the paper with digital technology. This makes it a sustainable option and is leading to its increased adoption due to rising eco-consciousness. Over the forecast period, the integration of advanced technology like the Internet of Things and cloud computing in the retail sector is expected to further augment the market growth.
| CAGR 2026-2035 - Market by | Country |
| China | 22.6% |
| UK | 22.2% |
| Brazil | 21.7% |
| USA | 21.6% |
| Germany | 21.3% |
| Canada | XX% |
| France | XX% |
| Italy | XX% |
| Japan | XX% |
| India | XX% |
| Australia | 20.8% |
| Saudi Arabia | XX% |
| Mexico | XX% |
The report gives a detailed analysis of the following key players in the global electronic shelf label market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the global electronic shelf label market attained a value of nearly USD 1.61 Billion.
The market is assessed to grow at a CAGR of 21.40% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach almost USD 11.19 Billion by 2035.
The major market drivers include the expanding retail sector, rising inclination towards e-paper shelf labels, benefits such as enhanced customer experience, environment-friendly and sustainable nature, and enabling businesses to implement better advertising campaigns and connect with smart customers.
The key trends guiding the growth of the market include the rapid adoption of automation in the retail sector, new product launches by market players, and growing technological advancements.
The major regions are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The significant components of electronic shelf label include displays, batteries, transceivers, and microprocessors, among others.
The various products of electronic shelf label include liquid crystal displays and e-paper.
The different display sizes of the product include less than 3 inches, 3 to 7 inches, 7 to 10 inches, and more than 10 inches.
The various communication technologies associated with electronic shelf label include radio frequency, infrared, and near-field communication, among others.
The major end uses of the product include hypermarkets, supermarkets, non-food retail stores, and speciality stores, among others.
The major players in the market are E Ink Holdings Inc., Pricer AB, Displaydata Limited, troniTAG GmbH, and SES-imagotag Group, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Components |
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| Breakup by Product |
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| Breakup by Display Size |
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| Breakup by Communication Technology |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
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