Global Electric Toothbrush Market Report and Forecast 2024-2032

Global Electric Toothbrush Market Outlook

The global electric toothbrush market size reached approximately USD 3.65 billion in 2023. The market is further projected to grow at a CAGR of 6.7% between 2024 and 2032, reaching a value of USD 6.56 billion by 2032.

Key Trends in the Market

An electric toothbrush is a device that makes automatic bristle motions, either rotation oscillations or back and forth oscillation, so as to clean teeth by removing plaque buildup from gums and teeth. The vibrations of the electric toothbrush allow for micro-movements every time the brush is moved across the teeth.

• Growing prevalence of dental diseases is aiding the electric toothbrush market growth. Electric brushes are more suitable for patients with orthodontic appliances including braces, as they make brushing easier.

• Electric toothbrushes do most of the work for the user and are therefore, suitable for individuals with limited mobility, including people with arthritis, carpal tunnel, and developmental disabilities, among others.

• Changing lifestyle and eating habits are increasing the demand for oral care products including electric toothbrushes. This is because consumption of alcohol and tobacco and sugar rich foods boosts the occurrence of cavities, among other dental issues.

• The growing popularity of rechargeable electric toothbrushes due to the convenience offered by them is another key trend aiding the market expansion. Various rechargeable toothbrushes use oscillating-rotation technology and provide advanced cleaning action.

Global Electric Toothbrush Market Analysis

On the basis of product type, the market is bifurcated into rechargeable and battery powered. Based on bristle, the market is divided into soft bristles and nanometre bristles. On the basis of head movement, the market is classified into rotation/ oscillations and sonic/ side-by-side.

Based on end user, the market is categorised into children and adult. On the basis of region, the electric toothbrush market segmentation includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the electric toothbrush market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Koninklijke Philips N.V.

• Procter and Gamble Co.

• Colgate Palmolive Company

• Panasonic Holdings Corporation

• FOREO Sweden

• Church & Dwight Co. Inc.

• Lion Corporation

• Den-Mat Holdings, LLC

• JSB Healthcare

• Oclean

• Spotlight Oral Care Ltd

• Other

Global Electric Toothbrush Market Share by Head Movement

The toothbrushes with sonic/ side-by-side head movement are expected to account for a significant share of the market in the coming years. These toothbrushes have a frequency range from 200 to 400 Hz, equating to 24,000-48,000 movements per minute and rely on sweeping motion to clean teeth and remove plaque. These toothbrushes deploy side to side vibrations for cleaning and have a shape very similar to manual toothbrushes, making for a smoother transition for those currently using manual toothbrushes.

Market Share by Region

The Asia Pacific is expected to witness significant growth over the forecast period, owing to the growing awareness about oral hygiene and increasing dental issues in the region. Electric toothbrushes are known to clean gums and teeth much better than a manual toothbrush. Individuals using electric brushes witness less incidences of tooth decay and have healthier gums, as compared to individuals using manual toothbrushes. The electric toothbrush market demand is also being increased by the adoption of aggressive promotional strategies by manufacturers and rising disposable incomes in the Asia Pacific.

Competitive Landscape

Koninklijke Philips N.V., founded in 1891, is one of the largest conglomerate corporations in the world, focusing on the development of health technology. Their innovations aim to improve the health and wellbeing of their consumers.

Colgate Palmolive Company is focused on developing oral care, home care, pet nutrition, and personal care products for their customers. The company is the home to various major brands including Palmolive, Colgate, and Protex, among others.

Panasonic Holdings Corporation, headquartered in Osaka, Japan, is an appliance, electrical, and electronics manufacturing company. Panasonic is known to provide a wide range of integrated solutions across automotive, foodservice, and personal care sectors, among others.

Other market players include Procter and Gamble Co., FOREO Sweden, Church & Dwight Co. Inc., Lion Corporation, Den-Mat Holdings, LLC, JSB Healthcare, Oclean, and Spotlight Oral Care Ltd, among others.

Key Highlights of the Report