Global Electric Kettle Market Report and Forecast 2024-2032

Global Electric Kettle Market Outlook

The global electric kettle market size reached approximately USD 4.30 billion in 2023. The market is estimated to grow at a CAGR of 4.4% in the forecast period of 2024-2032, reaching a value of around USD 6.34 billion by 2032.

Key Trends in the Market

An electric kettle is a kitchen appliance which is used to provide quick heating of liquid such as water or tea. It is powered by electricity and contains a heating element which heats the liquid in comparatively less time than a stove.

• One of the major factors driving the electric kettle market growth is the growing adoption of electric kettles by the working-class population. These appliances offer a time-saving solution for the preparation of hot tea and other beverages and meals when compared to traditional stoves, catering to the schedule of busy individuals.

• Electric kettles are usually equipped with auto shut-off features, which makes them safer compared to the standard stoves. This feature lets the kettle shut off immediately once the liquid is boiled and prevents overheating and excess energy usage.

• The rising integration of smart features in electric kettles is another crucial trend supporting the electric kettle market demand. These features include digital screen displays, programmable settings for specific temperatures or heating times, and Bluetooth or Wi-Fi-based remote control of electric kettles.

• A surge in the launch of innovative electric kettles by market players, which offers enhanced efficiency, is also expected to boost the growth of the market in the coming years. For example, in December 2023, Xiaomi launched Mijia Electric Kettle P1 Light Edition, which features four temperature presets and a noise reduction system during boiling.

Electric Kettle Market Segmentation

Based on material, the market is divided into stainless steel, glass, and plastic, among others. On the basis of application, the market is bifurcated into residential and commercial.

On the basis of sales channel, the market is classified into supermarkets and hypermarkets, speciality stores, and online stores, among others. The major regional markets of electric kettle include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the electric kettle market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Koninklijke Philips N.V.

• Robert Bosch GmbH 

• Midea Group Co. Ltd.

• Electrolux AB

• Conair LLC

• Breville USA, Inc.

• Aroma Housewares Company

• Hamilton Beach Brands, Inc.

• Bajaj Electricals Limited

• Hangzhou Jiuchuang Household Appliances Co., Ltd.

• Bonavita

• Others

Market Share by Material

Stainless steel occupies a significant portion of the electric kettle market share as it offers excellent durability compared to other materials. This material is corrosion, scratch, and stain resistant and can last for a longer period. It also provides easy maintenance as it can be easily wiped down after every usage.

Several manufacturers are now offering double-walled stainless-steel kettles that can keep the liquid warm for a longer time. Additionally, plastics are expected to witness healthy growth in the coming years, due to their lightweight and portability.

Market Share by Region

As per the electric kettle market analysis, the Asia Pacific accounts for a substantial portion of the market share, due to increasing consumer spending on domestic appliances that can ease their day-to-day life. Factors such as the increasing working-class population, coupled with the rising purchasing power of consumers, also provide lucrative market growth opportunities.

Moreover, government initiatives to promote the use of energy-efficient devices, including electric kettles, also propel the market growth. For example, the star rating label on electric appliances in India aids consumers in making informed choices by offering them transparency in energy efficiency.

Competitive Landscape

Koninklijke Philips N.V. or Philips, is a global technology leader, founded in 1891 and based in Amsterdam, the Netherlands. It offers its products in the automotive, personal care, household, health, and lighting sectors, among others. The company operates in over 100 countries in the divisions of connected care, diagnosis and treatment, and personal health.

Robert Bosch GmbH, established in 1886, is a multinational technology company, headquartered in Gerlingen, Germany. Some of its domestic appliances include dishwashers, washers, dryers, fridges and freezers, among others. The company incorporates a circular economy strategy throughout the entire lifecycle of its products to promote sustainability.

Midea Group Co. Ltd., incorporated in 1968 and based in Guangdong province, China, is an electric appliance company. It is a Fortune 500 company with over 60 branches and 200 subsidiaries overseas. Its electric kettle range offers 6 smart temperature options and a quality thermostat which offers rapid boiling to save electricity.

Other electric kettle market players include Electrolux AB, Conair LLC, Breville USA, Inc., Aroma Housewares Company, Hamilton Beach Brands, Inc., Bajaj Electricals Limited, Hangzhou Jiuchuang Household Appliances Co., Ltd., and Bonavita, among others.

Key Highlights of the Report