The global Elderberry Supplements market was valued at USD 1.20 Billion in 2024, driven by the growing preference for dietary supplements to improve general wellness across the globe. The market is anticipated to grow at a CAGR of 8.90% during the forecast period of 2025-2034, with the values likely to reach USD 2.81 Billion by 2034.
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Historical Year
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The market is expected to grow significantly, driven by increasing consumer awareness of natural remedies and the rising demand for immune-boosting products, particularly during cold and flu seasons.
As more consumers shift towards plant-based and holistic health solutions, elderberry supplements are gaining popularity for their antioxidant properties and role in supporting immune function, contributing to market expansion.
The growing focus on preventive healthcare and natural wellness solutions, combined with rising e-commerce platforms, is expected to further accelerate the adoption of elderberry supplements globally.
Elderberry supplements are derived from the berries of the Sambucus tree, known for their high antioxidant and immune-boosting properties. These supplements are commonly used to support the immune system, especially during cold and flu seasons. Rich in vitamins A, B, and C, elderberry supplements are gaining popularity as a natural remedy for improving overall health and wellness.
Growing Demand for Immune-Boosting Products to Drive Market Expansion
The increasing consumer demand for immune-boosting products and the rise of natural, allergy-free formulas are driving market growth. For instance, in December 2024, Witsbb launched its innovative Elderberry Yeast β-glucan drink, aimed at boosting immunity in children aged 6 months to 12 years. This product, enhanced with high-standard immune formulas, has already received positive market feedback. The growing trend of natural, immune-supporting nutritional products will likely accelerate market expansion, especially in children's health, influencing deep learning in the drug discovery market by advancing formulations and precision nutrition models in the coming years.
Preference for Natural Ingredients to Boost Elderberry Supplements Market Demand
The demand for natural ingredients and plant-based solutions is growing globally, particularly in the healthcare sector. This is leading to the launch of new products in the market. For instance, in August 2022, Nektium launched an organic, more concentrated version of its elderberry extract, specifically targeting consumers seeking natural, potent remedies for upper respiratory symptoms. With a new 10% anthocyanin grade in its elderberry portfolio, the move reflects a broader shift towards high-quality botanical ingredients. This development will likely fuel further research and application of natural compounds, by facilitating the identification of active compounds and accelerating clinical trials for natural-based therapies.
The market is witnessing several trends and developments to improve the current scenario. Some of the notable trends are as follows:
The market report offers a detailed analysis of the market based on the following segments:
Market Breakup by Form
Market Breakup by Distribution Channel
Market Breakup by Targeted Population
Market Breakup by Region
Market Segmentation Based on Distribution Channels to Witness Growth
Supermarkets and hypermarkets are expected to hold the largest market share due to their wide accessibility, convenience, and large customer base. These retail chains attract consumers seeking easy access to health products, driving significant sales volume. Moreover, their established distribution networks increase product visibility and availability.
Based on the regional analysis, North America holds the largest market share due to factors like high consumer awareness, strong health and wellness trends, and a growing preference for natural remedies. The region's well-established distribution channels and increasing demand for immune-boosting supplements during cold and flu seasons further contribute to its dominance.
The key features of the market report comprise patent analysis, grants analysis, funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Headquartered in Los Angeles, California, Jarrow Formulas, Inc. was established in 1977. It is a leading manufacturer of dietary supplements, including vitamins, minerals, amino acids, and herbal products. The company focuses on delivering high-quality, scientifically backed supplements designed to support health and wellness, including offerings in the elderberry supplements market.
Solgar, founded in 1947 and based in Leonia, New Jersey, is a global leader in the dietary supplement industry. Known for its extensive range of vitamins, minerals, herbs, and other wellness products, Solgar offers premium elderberry supplements to enhance immune support and overall health, with a focus on natural ingredients and sustainability.
Established in 1971 and headquartered in Ronkonkoma, New York, Nature's Bounty, Inc. is renowned for producing high-quality nutritional supplements. Its portfolio includes elderberry supplements designed to support immunity, along with a wide range of vitamins, minerals, and herbal products. The company emphasises quality control and customer trust in its products.
Founded in 2007 and headquartered in India, Ancient GreenFields Pvt. Ltd. is dedicated to producing high-quality herbal supplements and wellness products. Its portfolio includes elderberry supplements aimed at boosting immune health, using traditional formulations combined with modern manufacturing practices to deliver natural, effective remedies for health-conscious consumers.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Gaia Herbs, Inc., Now Health Group, Inc., Archer Daniels Midland Company, Glanbia plc., and Blackmores Limited.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Form |
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| Breakup by Distribution Channel |
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| Breakup by Targeted Population |
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| Breakup by Region |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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