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Report Overview

The global Elderberry Supplements market was valued at USD 1.10 Billion in 2023, driven by the growing preference for dietary supplements to improve general wellness across the globe. The market is anticipated to grow at a CAGR of 8.90% during the forecast period of 2024-2032, with the values likely to reach USD 2.37 Billion by 2032.

2023

Base Year

2017-2023

Historical Year

2024-2032

Forecast Year

  • The market is expected to grow significantly, driven by increasing consumer awareness of natural remedies and the rising demand for immune-boosting products, particularly during cold and flu seasons.
  • As more consumers shift towards plant-based and holistic health solutions, elderberry supplements are gaining popularity for their antioxidant properties and role in supporting immune function, contributing to market expansion.
  • The growing focus on preventive healthcare and natural wellness solutions, combined with rising e-commerce platforms, is expected to further accelerate the adoption of elderberry supplements globally.

Elderberry Supplements Market Overview

Elderberry supplements are derived from the berries of the Sambucus tree, known for their high antioxidant and immune-boosting properties. These supplements are commonly used to support the immune system, especially during cold and flu seasons. Rich in vitamins A, B, and C, elderberry supplements are gaining popularity as a natural remedy for improving overall health and wellness.

Elderberry Supplements Market Growth Drivers

Growing Demand for Immune-Boosting Products to Drive Market Expansion

The increasing consumer demand for immune-boosting products and the rise of natural, allergy-free formulas are driving market growth. For instance, in December 2024, Witsbb launched its innovative Elderberry Yeast β-glucan drink, aimed at boosting immunity in children aged 6 months to 12 years. This product, enhanced with high-standard immune formulas, has already received positive market feedback. The growing trend of natural, immune-supporting nutritional products will likely accelerate market expansion, especially in children's health, influencing deep learning in the drug discovery market by advancing formulations and precision nutrition models in the coming years.

Preference for Natural Ingredients to Boost Elderberry Supplements Market Demand

The demand for natural ingredients and plant-based solutions is growing globally, particularly in the healthcare sector. This is leading to the launch of new products in the market. For instance, in August 2022, Nektium launched an organic, more concentrated version of its elderberry extract, specifically targeting consumers seeking natural, potent remedies for upper respiratory symptoms. With a new 10% anthocyanin grade in its elderberry portfolio, the move reflects a broader shift towards high-quality botanical ingredients. This development will likely fuel further research and application of natural compounds, by facilitating the identification of active compounds and accelerating clinical trials for natural-based therapies.

Elderberry Supplements Market Trends

Elderberry Supplements Market Segmentation

The market report offers a detailed analysis of the market based on the following segments:

Market Breakup by Form

  • Capsules
  • Tablets
  • Syrups
  • Gummies and Chews
  • Powder and Softgels
  • Others

Market Breakup by Distribution Channel

  • Supermarkets/Hypermarkets
  • Health and Wellness Stores
  • Online Retail Stores
  • Others

Market Breakup by Targeted Population

  • Kids/Children
  • Adults

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Elderberry Supplements Market Share

Market Segmentation Based on Distribution Channels to Witness Growth

Supermarkets and hypermarkets are expected to hold the largest market share due to their wide accessibility, convenience, and large customer base. These retail chains attract consumers seeking easy access to health products, driving significant sales volume. Moreover, their established distribution networks increase product visibility and availability.

Elderberry Supplements Market Analysis by Region

Based on the regional analysis, North America holds the largest market share due to factors like high consumer awareness, strong health and wellness trends, and a growing preference for natural remedies. The region's well-established distribution channels and increasing demand for immune-boosting supplements during cold and flu seasons further contribute to its dominance.

Leading Players in the Elderberry Supplements Market

The key features of the market report comprise patent analysis, grants analysis, funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:

Jarrow Formulas, Inc.

Headquartered in Los Angeles, California, Jarrow Formulas, Inc. was established in 1977. It is a leading manufacturer of dietary supplements, including vitamins, minerals, amino acids, and herbal products. The company focuses on delivering high-quality, scientifically backed supplements designed to support health and wellness, including offerings in the elderberry supplements market.

Solgar, Inc.

Solgar, founded in 1947 and based in Leonia, New Jersey, is a global leader in the dietary supplement industry...

Nature's Bounty, Inc.

Established in 1971 and headquartered in Ronkonkoma, New York, Nature's Bounty, Inc. is renowned for producing...

Ancient GreenFields Pvt. Ltd

Founded in 2007 and headquartered in India, Ancient GreenFields Pvt. Ltd. is dedicated to producing high-quali...

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other key players in the market include Gaia Herbs, Inc., Now Health Group, Inc., Archer Daniels Midland Company, Glanbia plc., and Blackmores Limited.

Key Questions Answered in the Elderberry Supplements Market

  • What was the elderberry supplements market value in 2023?
  • What is the elderberry supplements market forecast outlook for 2024-2032?
  • What is the market breakup based on the form?
  • What is the market breakup based on the distribution channel?
  • What is the market breakup based on the targeted population?
  • How has the market performed so far and how is it anticipated to perform in the coming years?
  • What are the market's major drivers, opportunities, and restraints?
  • Which country is expected to experience expedited growth during the forecast period?
  • What are the major elderberry supplement market trends?
  • Which form will lead the market segment?
  • Which distribution channel will lead the market segment?
  • Which targeted population will dominate the market segment?
  • Who are the key players involved in the elderberry supplements market?
  • What is the patent landscape of the market?
  • What are the current unmet needs and challenges in the market?
  • How are partnerships, collaborations, mergers, and acquisitions among the key market players shaping the market dynamics?

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2017-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Form
  • Distribution Channel
  • Targeted Population
  • Region
Breakup by Form
  • Capsules
  • Tablets
  • Syrups
  • Gummies and Chews
  • Powder and Softgels
  • Others
Breakup by Distribution Channel
  • Supermarkets/Hypermarkets
  • Health and Wellness Stores
  • Online Retail Stores
  • Others
Breakup by Targeted Population
  • Kids/Children
  • Adults
Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Market Dynamics
  • Market Drivers and Constraints
  • SWOT Analysis
  • PESTEL Analysis
  • Porter’s Five Forces Model 
  • Key Demand Indicators
  • Key Price Indicators
  • Industry Events, Initiatives, and Trends 
  • Value Chain Analysis
Supplier Landscape
  • Market Structure
  • Company Profiles
    • Financial Analysis
    • Product Portfolio
    • Demographic Reach and Achievements
    • Company News and Developments
    • Certifications
Companies Covered
  • Jarrow Formulas, Inc.
  • Solgar, Inc.
  • Nature's Bounty, Inc.
  • Ancient GreenFields Pvt. Ltd
  • Gaia Herbs, Inc.
  • Now Health Group, Inc
  • Archer Daniels Midland Company
  • Glanbia plc.
  • Blackmores Limited.

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63 Fiona Drive, Tamworth, NSW

+61-448-061-727

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63-287-899-028, +63-967-048-3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124