Global Effervescent Products Market Report and Forecast 2024-2032

Global Effervescent Products Market Size

The global market for effervescent products witnessed healthy growth in the historical period of 2018-2023. The market is further expected to grow at a CAGR of 6.30% in the forecast period of 2024-2032.

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Effervescent Products Market Growth

Rising Demand to Optimise Dosage Forms to Aid the Effervescent Products Industry Can Aid the Market Growth

The growth of the effervescent products market is driven by the rising demand for the optimisation of dosage forms, which has necessitated improved compliance. The market is further being driven by the rising demand for the product from the pharmaceutical companies. Many alternative user-friendly dosage forms like effervescent tablets, chewable tablets, and others have also been developed so as to cater to different demands, which is catalysing the market growth.

Effervescent Products Market Trends

Rising Focus by the Companies to Manufacture Novel Drugs to Aid the Growth of Effervescent Products Industry

The effervescent products demand is being driven by the product’s ability to easily combine large amounts of active pharmaceutical ingredients (APIs) and to be easily consumed in a single dose instead of multiple dosages (dependent on the therapy). Effervescent products transform any liquid into a functional beverage, which comforts patients. The market is further aided by the rising focus of the companies to manufacture novel drugs containing ingredients that have visible effects on patients’ health and lifestyle.

The rising demand for eco-friendly products is a crucial trend in effervescent products market and is also enhancing market growth as the product significantly contributes to the environment as it reduces the use of plastics and related products. This is expected to boost the market growth over the forecast period as environmental concerns are on the rise.

Recent Developments

As per the effervescent products market dynamics and trends, ISO PLUS, a provider of nutritional food supplements, announced that it is launching the MyElements range in Romania, which consists of effervescent tablets. These tablets consist of vitamins, minerals, and iron, among other nutrients to support a healthy lifestyle.

Industry Outlook

According to the effervescent products industry analysis, scientists from the Czech Advanced Technology and Research Institute (CATRIN) developed a product in 2021 which can deal with environmental accidents and contaminated waters. This product or effervescent tablet contains iron nanoparticles and can remove hexavalent chromium, arsenic, herbicides, pesticides and other pollutants from the water bodies. This product is a part of the Security Research Programme of the Czech Republic and can be used to minimise the effect of hazardous chemical substances on people.

As per the industry reports, effervescent tablets show more bioavailability compared to traditional tablets, which lets them dissolve more effectively in the human body. This higher bioavailability of effervescent tablets leads to the higher absorption of active ingredients and is extremely beneficial for patients who are looking for quick recovery. This can further boost the growth of the effervescent products industry.

Furthermore, a study published in Springer stated that an effervescent formulation of alendronate if used weekly for the treatment of osteoporosis can enhance patient persistence much more compared to the traditional tablets. This tablet is much gentler on the gastrointestinal tract and improves the adherence of a patient. They also showcase fewer side effects compared to traditional tablets which makes them more viable in the treatment and can boost the effervescent products industry revenue.

Growing Health Awareness and Expanding Retail Channels Drive the Success of the Global Market

• Growing health awareness drives demand for dietary supplements and vitamins.

• Rising incidence of chronic diseases.

• Development of new flavours and formulations to enhance consumer appeal can aid effervescent products demand growth.

• Expanding retail channels improve product accessibility.

Challenges Impacting the Global Market Include High Production Costs, Strict Regulations, and Market Competition

• Advanced manufacturing processes and high-quality ingredients increase production costs.

• Strict regulations and approval processes for dietary supplements and pharmaceuticals.

• Lack of awareness and scepticism about the efficacy of effervescent products can negatively impact effervescent products demand forecast.

• Competition from alternative forms like pills, capsules, and liquid supplements.

Key Trends Shaping the Global Market Focus on Immune Support, an Tailored Supplements

• Increased demand for immune-supporting supplements, especially post-COVID-19.

• Rising interest in tailored supplements to meet individual needs.

• Expansion in emerging markets is boosting demand of effervescent products market.

• Integration with functional foods and beverages.

Threats in the Global Market Arise from Economic Downturns, Competition, and Supply Chain Issues

• Reduced consumer spending on non-essential health products during economic downturns.

• High competition from both global and local players leading to pricing pressures.

• Dependence on high-quality raw materials susceptible to supply chain issues can affect effervescent products market value. 

• Compliance with varying international standards and health regulations.

Key Players in the Global Effervescent Products Market Share and Their Strategic Initiatives

Bayer AG

• Innovative Product Development: Focuses on developing innovative effervescent formulations with enhanced flavors and improved efficacy through significant R&D investments.

• Personalized Nutrition and Health Solutions: Offers personalized nutrition solutions by leveraging consumer data to develop customized effervescent supplements that address specific health concerns and dietary needs, which can boost effervescent products market revenue.

Nuun & Company, Inc.

• Strategic Acquisitions and Partnerships: Strengthens market position through strategic acquisitions and partnerships, expanding product portfolios and market reach.

• Customer-Centric Solutions: Focuses on customer satisfaction by providing a wide range of flavours and formulations tailored to specific health needs, building brand loyalty through digital marketing and social media engagement, which can boost the effervescent products industry expansion.

Herbalife Nutrition Ltd.

• Sustainability and Eco-friendly Practices: Commits to sustainable practices by using eco-friendly packaging materials and promoting recycling, appealing to eco-conscious consumers.

GlaxoSmithKline plc

• Global Expansion and Localization: Pursues global expansion by establishing new manufacturing facilities and distribution networks, and localizing products to meet regional preferences and regulatory requirements.

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Effervescent Products Industry Segmentations

Effervescent products are those which dissolve upon contact with water to release carbon dioxide and produce a drink.

On the basis of form, the market is divided into:

• Powder

• Tablets

• Others

Based on type, the industry can be segmented into:

• Dental Products

• Functional Foods

• Pharmaceuticals

• Others

By distribution channel, the effervescent products industry is categorised into:

• Supermarkets and Hypermarkets

• Convenience Stores

• Pharmacies

• Online

• Others

The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Competitive Landscape

The report gives a detailed analysis of the following key players in the global effervescent products market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Hermes Arzneimittel GmbH

• Reckitt Benckiser Group plc

• Bayer AG

• Nutrilo GmbH

• Prestige Consumer Healthcare, Inc.

• Herbalife International of America, Inc.

• GlaxoSmithKline Plc

• Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

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Effervescent Products Market Regional Analysis

Effervescent products have come into being owing to their improved acceptability and convenience. They can be seen to be used significantly and widely in European countries, such as Austria, Germany, and Switzerland. People like the elderly and children who have a problem swallowing tablets and capsules resort to taking medications which come in the form of effervescent. The rising population across the globe is aiding the effervescent products industry development.

Key Highlights of the Report

Effervescent Products Market Report Snapshots

Effervescent Products Market Size

Effervescent Products Market Growth

Effervescent Products Market Trends

Effervescent Products Companies

Effervescent Products Market Regional Analysis