Global Educational Tourism Market Report and Forecast 2024-2032

Global Educational Tourism Market Outlook

The global educational tourism market size is expected to grow at a CAGR of 16.80% during the forecast period of 2024-2032 to reach a value of around USD 2,243.12 billion by 2032.

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Key Trends in the Market 

People who travel for the purpose of receiving education or training are said to be engaging in educational tourism. It could be either short- or long-term. Many people migrate to other areas in order to pursue their education, domestically or internationally. The purpose of educational tourism is to expose pupils to various cultures and new knowledge, making the learning process more participatory and practical.

• The adoption of the educational tourism market is expected to increase over the course of the forecast period as a result of the expanding digital marketing sector and increased demand for domestic and international school travels.

• Additionally, the acceptance and demand for educational tourism is predicted to promote market growth during the anticipated time due to favourable efforts by various governments to encourage educational tourism, particularly for advanced degrees.

• Education tourism benefits students by fostering their professional and personal growth through interaction with locals in the region as well as through their studies. Such elements will likely contribute to the future expansion of the educational tourism industry.

• Easier travelling policies through affordable means of travel and straightforward visas for students are further expected to encourage educational tourism in the coming years.

Global Educational Tourism Market Analysis

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On the basis of type, the market is segmented into youth travel, study abroad programs, and study tours, among others. Based on destination, the market is divided into international and domestic. The regional markets for educational tourism can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. 

The comprehensive EMR report offers a detailed analysis of the market based on a SWOT analysis and Porter's five forces model. The following top players in the global educational tourism market are thoroughly analysed in the study, along with their competitive landscape and recent developments such as mergers, acquisitions, investments, and expansion plans.  

• Global Educational Travel

• Brightspark Travel

• World Expeditions Travel Group Pty Ltd

• Capital Tours, Inc.

• Acis Educational Tours

• TourRadar GmbH

• WorldStrides, Inc.

• EF Education First

• AAI EDUTOURZ

• Educational Tours, Inc.

• Others

Market Share by Destination

Domestic educational tourism is expected to occupy a significant share of the market, due to the ease and affordability in planning. With domestic travel, the costs of transportation and lodging tend to be lower, and there is also no need for visas or passports. Trips domestically can be planned at a greater frequency and be accessed a wider range of students because of the lower costs involved.

An international educational tour can be expensive; however, it offers many advantages. It helps students gain awareness of various social challenges around the world and provide them with specialised knowledge. International educational tourism includes research into that country's history, culture, economy, psychology, and sociology, due to which students have a greater understanding of both local and international issues. 

Market Share by Region

North America is anticipated to be one of the leading regions in the global educational tourism market during the forecast period. The market in the United States is growing in popularity because it has leading educational facilities, promotes educational tours, and invests in high-quality education and research. 

The presence of Ivy League universities in the United States and the courses provided to students in the nation are anticipated to fuel expansion of the market for educational tourism. Additionally, a variety of international study options and student exchange programmes provided by universities are drawing foreign students to American schools, stimulating regional industry expansion.

Europe is also a leading market for educational tourism, because of the close proximity of multiple countries that are in easy travelling distance. Students visiting a particular country in Europe can easily visit multiple other countries nearby, widening their horizons and enriching their experiences. 

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Competitive Landscape

Capital Tours, Inc. is one of the oldest, most reputable, and well-known travel agencies in the India. Its primary sectors are in the Northeast of India, such as Guwahati, Silchar, Karimganj, Aizawl, and Shillong, and many more will be added soon. Through its services, the company's primary objective is to improve connectivity with the Northeast states of India.

Acis Educational Tours is a leading educational travel partner for teachers, students, and individuals who wish to travel internationally to learn about and see the globe. The 9–15-day group excursions that ACIS designs and runs are exceptional, carefully organised, and go to locations in Europe, Asia, Latin America, and the Caribbean.

TourRadar GmbH is a top adventure booking platform globally, enabling users to easily reserve individual, group, and custom multi-day organised experiences from more than 160 countries. With the click of a button, travellers can book multi-day journeys through the company's online marketplace, which also delivers customised travel content to give users a better travel experience.

Other market players are Global Educational Travel, Brightspark Travel, World Expeditions Travel Group Pty Ltd, WorldStrides, Inc., EF Education First, AAI EDUTOURZ, and Educational Tours, Inc., among others.

Key Highlights of the Report