Ecuador Pasta Market Report and Forecast 2024-2032

Ecuador Pasta Market Outlook 

The Ecuador pasta market size is assessed to grow at a CAGR of 3.30% between 2024 and 2032. The market is being driven by the rising sales of pasta from e-commerce channels.      

Key Takeaways:

• In 2022, Ecuador imported 9.9 million kilograms of pasta, with Peru, Italy, and China being the fastest-growing import markets.

• Online channels are expected to constitute a major portion of the Ecuador pasta market share in the coming years.

• Canned pasta is expected to grow in popularity among consumers due to its convenience and affordability.

The urbanisation rate in Ecuador stands at nearly 64%, reflecting the growing aspirations of city dwellers to switch towards packaged and ready-to-eat food items. In Ecuador, customers typically consume pasta as a second dish in a three-course meal, comprising soup, rice/pasta, and meat, for wholesome nutrition and good health. With evolving consumer preferences and dietary patterns, the Ecuador pasta market is expected to witness significant growth in the coming years.

The growing use of durum wheat semolina, which is rich in proteins and fibres, is favouring the Ecuador pasta market growth. With technological improvements in the processing and breeding of durum wheat, its usage for manufacturing pasta has been soaring steadily over the last few years. Moreover, the high appeal of pasta among children is expected to drive the market development in the coming years.

With improving smartphone penetration (50%+) and internet accessibility, the e-commerce sector has been rising steadily in Ecuador, which is expected to contribute to an increase in sales of pasta over the forecast period. Between 2021 and 2022, the number of internet users in Ecuador increased by 3.4 million, which contributed to the popularity of online distribution platforms. Moreover, with improvements in order placing and receipt on delivery channels, consumers are expected to increasingly buy pasta from online retail channels in the forecast period.

Market Segmentation

Ecuador Pasta Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Dried

• Chilled 

• Canned

Market Division by Raw Material

• Durum Wheat Semolina

• Wheat

• Barley

• Maize

• Others

Market Segmentation by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others

Key Ecuador pasta market players are focusing on launching healthy pasta to capture consumer attention and cater to their evolving dietary preferences.

The key market players are Barilla G. e R. Fratelli S.p.A, Ecuatoriana De Alimentos S.A., and Moderna Alimentos S.A, among others.

Key Highlights of the Report