Global Earl Grey Tea Market Report and Forecast 2024-2032

Global Earl Grey Tea Market Size

The global earl grey tea market reached a volume of 7.20 million tons in 2023. The industry is further expected to grow at a CAGR of 3.5% in the forecast period of 2024-2032, to reach a volume of 9.80 million tons in 2032.

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Earl Grey Tea Market Growth

Rising Demand for Detoxing Beverages Bolstering the Market Growth of Earl Grey Tea

The rising availability of a wide range of flavours and the growing demand for organic products are likely to boost the growth of the industry in the coming years. The growing health consciousness and the rapidly growing distribution channels are expected to further aid the market growth in the forecast period. The growth of the earl grey tea market is primarily driven by the rising demand for detox and de-stressing beverages in developed as well as emerging regions owing to the rising working population. The tea is widely demanded among the population with a hectic lifestyle.

Earl Grey Tea Market Trends

Increased incorporation of Earl Grey tea in culinary items such as desserts and cocktails to establish it as a versatile food item is a key trend in Earl Grey tea market. Moreover, Earl Grey tea providers are increasingly leveraging social media and other digital platform channels to connect with prospective consumers, especially the young millennials and Gen Z.

Recent Developments

As per the earl grey tea market dynamics and trends, LiHO announced in November 2023 that it is bringing back the popular Earl Grey Milk Tea to its menu again. The company also announced that it intended to offer a 1-for-1 promotion on the Earl Grey Milk Tea for a limited period of time in December.

Industry Outlook

According to FAO, the global black tea consumption data for 2022 indicates notable trends across different regions. As per the earl grey tea industry analysis, the Far East leads significantly, with India consuming the highest at 1,139,705 tonnes, followed by Pakistan at 245,629 tonnes and China at 466,195 tonnes. This highlights the cultural importance and widespread consumption of black tea in these countries. Southeast Asian nations like Sri Lanka, Vietnam, and Malaysia also show considerable consumption, emphasizing their traditional tea-drinking cultures.

In Africa, Kenya is the predominant consumer with 40,285 tonnes, reflecting its role as both a producer and consumer of black tea. Other African nations like South Africa and Uganda also show notable consumption levels, indicating a growing preference for black tea, which contributes to the growth of the earl grey tea industry. In the Near East, Türkiye (Turkey) and Iran report substantial consumption at 250,021 tonnes and 85,000 tonnes, respectively, highlighting tea's integral role in their social customs.

In 2022, global black tea production reached 3,578,805 tonnes. Within Africa, Kenya was the largest producer with 540,306 tonnes, followed by Malawi (47,755 tonnes), Zimbabwe (14,400 tonnes), Rwanda (35,700 tonnes), South Africa (3,000 tonnes), Uganda (75,000 tonnes), Tanzania (25,295 tonnes), and other African countries accounted for a combined volume of 41,363 tonnes, which boosted the earl grey tea industry revenue. In Latin America and the Caribbean, Argentina led with 76,890 tonnes, Brazil produced 3,000 tonnes, and other countries contributed 7,440 tonnes. In the Near East, Iran produced 31,000 tonnes, while Turkey contributed 2,45,773 tonnes. In the Far East, India was the top producer with 1,346,990 tonnes, followed by Sri Lanka (249,689 tonnes), China (466,600 tonnes), Vietnam (80,000 tonnes), Bangladesh (93,829 tonnes), and Nepal (24,700 tonnes).

Factors Contributing to the Growth of the Earl Grey Tea Market Share, Globally

• Rising consumer preference for unique and flavoured teas boosts demand.

• Increasing awareness of health benefits associated with Earl Grey tea drives growth.

• Expanding specialty tea market enhances visibility and availability and aids earl grey tea demand growth.

• Growth of premium tea segments supports higher demand for quality earl grey.

• Innovation in flavors and blends attracts more consumers.

Challenges Faced by Manufacturers in the Global Earl Grey Tea Market

• Fluctuating supply of key ingredients affects production consistency.

• High cost of premium ingredients impacts pricing and profitability.

• Consumer preferences shift towards new or exotic flavours and affect earl grey tea demand forecast.

• Economic downturns influence consumer spending on premium products.

• Counterfeit products dilute brand reputation and consumer trust.

Key Indicators of Prices in the Global Earl Grey Tea Market

• Cost of Raw Ingredients influences the final price of Earl Grey tea.

• Quality of tea leaves and bergamot oil affects pricing for premium blends. 

• Packaging and branding costs contribute to the overall product price and earl grey tea market value.

• Production scale and efficiency impact cost competitiveness.

• Retail markup and distribution channels influence the final consumer price.

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Earl Grey Tea Industry Segmentations

Earl grey tea is a mixture made with bergamot oil by drying the tea leaves. It was first introduced as a part of premium Chinese teas in England at the beginning of 1800. Earl grey tea typically uses black tea, but can also have green tea, oolong, and other varieties. It is known to improve the health of teeth and digestion, minimise anxiety and stress, detoxes the body, and boosts the energy level.

Based on origin, the earl grey tea market can be divided as follows:

• Organic

• Conventional

The type of the product can be divided as follows:

• Black 

• Green 

• Oolong 

• Others

The forms of the product can be segmented as follows:

• Loose  

• Sachets/Bags 

• Premixes 

• Ready-to-Drink 

• Others

The distribution channels can be categorised as follows:

• Hypermarket and Supermarket 

• Convenience Stores 

• Special Stores 

• Online 

• Others

The regions for earl grey tea market can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Competitive Landscape

The report gives a detailed analysis of the following key players in the global earl grey tea market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Unilever Plc 

• Numi, Inc.

• Stash Tea Company

• R. Twining and Company Limited

• The Tea Makers of London

• Kusmi Tea

• Others

The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis.

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Earl Grey Tea Market Regional Analysis

Europe and North America to be Significant Regional Markets for Earl Grey Tea

Europe and North America are expected to dominate the global market due to the robust demand for natural and healthy products among consumers. Since tea is one of the leading beverages in the region, the Asia Pacific is anticipated to witness significant growth in the forecast period. Other regions like Latin America and the Middle East and Africa are also expected to witness stable growth in the forecast period.

Earl grey tea has various nutritional benefits, including enhancing the teeth's wellbeing, promoting digestion, reducing anxiety and stress, detoxification, and increasing energy. These favourable properties of the product are expected to propel the earl grey tea demand across all major reasons. The rising demand for energy beverages in developing areas is anticipated to further fuel the global market for earl grey tea.

Key Highlights of the Report

Earl Grey Tea Market Report Snapshots

Earl Grey Tea Market Size

Earl Grey Tea Market Growth

Earl Grey Tea Market Trends

Earl Grey Tea Companies

Earl Grey Tea Market Regional Analysis