Global E-Cigarette Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The global e-cigarette market has experienced significant growth due to the increasing demand for nicotine salt e-liquids. These products offer a smoother vaping experience and faster nicotine absorption, resembling the sensation of traditional cigarettes. Manufacturers are quickly adapting to this demand, leading to rapid innovation in nicotine salt-based solutions. Nicotine salts, created by combining nicotine with acids, reduce pH levels to prevent throat irritation, allowing for higher nicotine concentrations. While this offers smoother vaping, it may also increase the risk of side effects from higher nicotine delivery.

Disposable e-cigarettes are gaining popularity due to their convenience and ease of use, appealing to both new and seasoned users. With no refilling or maintenance required, these products have become a dominant trend in the market. Their affordability, sleek designs, and availability in various flavours have further bolstered their appeal. In January 2025, MR FOG introduced its NOVA disposable vape, featuring a 2.01-inch TFT colour display and three adjustable modes (ECO, BOOST, and TURBO), setting a new benchmark for performance and sophistication in the industry.

As public awareness of smoking's harmful effects rises; more smokers are turning to e-cigarettes as a safer alternative. E-cigarettes are perceived as less harmful than traditional tobacco products, driving their increasing popularity. This shift towards smokeless options is expected to continue influencing global market growth. In October 2024, a study revealed that one million people in England vape despite never having smoked regularly, a significant rise from 2021. Experts have called for stricter regulations, particularly around marketing and product design, to address concerns about the increasing use among young people and non-smokers.

Technological innovations are reshaping the e-cigarette market, with manufacturers introducing devices that provide improved performance, extended battery life, and enhanced customisation options. Features like temperature control and adjustable airflow allow users to personalise their vaping experience, driving market growth. In 2025, innovations such as AI-powered e-cigarettes that optimise settings for flavour and battery life, solar-powered pods, and synthetic nicotine-based e-liquids were introduced. These advances, combined with mobile app connectivity and graphene-coil technology, promise to enhance user satisfaction and fuel the market’s expansion, particularly among experienced vapers.