Global Domestic Tourism Market Report and Forecast 2024-2032

Global Domestic Tourism Market Outlook

The global domestic tourism market size reached approximately USD 1.87 billion in 2023. The market is projected to grow at a CAGR of 15.2% between 2024 and 2032, reaching a value of around USD 6.67 billion by 2032.

Key Trends in the Market

Domestic tourism can be defined as the act of individuals or groups travelling and exploring within their own country, rather than venturing abroad. This form of tourism encompasses leisure, recreation, and cultural activities undertaken by residents within their national boundaries.

• One of the primary factors driving the domestic tourism market growth is the changing preferences of travellers. Many individuals are seeking more authentic and immersive travel experiences, desiring to explore the hidden gems and cultural diversity within their own country. Domestic travel allows for a deeper connection to local communities, traditions, and heritage, fostering a sense of pride and appreciation for one's own nation.

• Marketing and promotional campaigns stand as some of the most influential domestic tourism market trends. Tourism boards, travel agencies, and destination marketing organisations have been actively promoting domestic travel through strategic advertisements, social media campaigns, and targeted promotions. Through these advertising efforts, organisations aim to spread awareness about the diverse tourist attractions within a country.

• According to the domestic tourism market analysis, changing working dynamics have contributed to the rise of microcations and short getaways. Individuals are increasingly seeking ways to balance their professional commitments with leisure time, leading to a growing demand for shorter, more frequent trips. Domestic travel offers the convenience of easy accessibility, reduced travel time, and flexibility in planning. This trend is further fuelled by remote work arrangements, allowing individuals to work from anywhere and combine work and leisure in a single trip, which enhances the domestic tourism market demand.

Market Analysis

Based on location, the market is bifurcated into local travel and interstate travel. On the basis of the mode of booking, the market can be divided into OTA and direct booking. The market, based on tour type, is categorised into conferences/meetings, weekend gateways, adventure tours, spiritual/cultural, and sports, among others.

The domestic tourism market segmentation, based on age group, includes those below 30 years, 30-49 years, and 50 years and above. The major regional markets for domestic tourism are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global domestic tourism market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.

• Cox & Kings Ltd.

• Thomas Cook Tourism

• Kensington Tours Ltd.

• Micato Safaris, Inc.

• Abercrombie & Kent USA, LLC

• Wyndham Destinations, Inc

• TUI Group

• La Vacanza Travel

• Butterfield & Robinson Inc

• Scott Dunn Limited

• Others

Market Share by Tour Type

Adventure travel accounts for a significant portion of the global domestic tourism market share. This form of leisure entails engaging in outdoor activities and immersing oneself in unique surroundings. Adventurers actively seek out opportunities that entail a certain level of risk and excitement, as well as personal growth. They are drawn to remote and exotic corners of the globe, eager to embrace challenges and discover tranquillity in unfamiliar territories.

Market Share by Regions

During the forecast period, Europe is expected to significantly enhance the domestic tourism market value. Renowned for its captivating blend of historical significance, diverse cultures, and awe-inspiring natural landscapes, Europe boasts some of the world's most celebrated cities and nations. With a wide range of destinations to choose from, travellers can immerse themselves in a tapestry of rich histories, explore varied traditions, and indulge in the breathtaking beauty of Europe's natural wonders.

Competitive Landscape

Cox & Kings Ltd, established in 1758, is a renowned travel and tourism company with an extensive legacy. As one of the world's oldest travel companies, Cox & Kings holds a distinguished position in the tourism sector. Headquartered in Maharashtra, India, the company offers a comprehensive suite of travel services encompassing domestic and international holiday packages, corporate travel solutions, trade fair arrangements, foreign exchange services, and visa processing.

Thomas Cook (India) Limited is a leading travel and tourism company based in India. It is a subsidiary of Fairfax Financial Holdings, a global investment and insurance holding company. Thomas Cook (India) Limited, since its acquisition in August 2012, acts as a separate entity from the original Thomas Cook Group, which faced liquidation in 2019.

Kensington Tours Ltd. is a distinguished luxury tour operator that specialises in providing tailor-made travel experiences. Founded in 1999 and headquartered in Toronto, Canada, Kensington Tours is dedicated to curating customised itineraries for discerning individual travellers and small groups. Its expertise lies in creating exceptional and immersive journeys to a variety of global destinations.

Other domestic tourism market players include Micato Safaris, Inc., Abercrombie & Kent USA, LLC, Wyndham Destinations, Inc, TUI Group, La Vacanza Travel, Butterfield & Robinson Inc, and Scott Dunn Limited, among others.

Key Highlights of the Report