Global Dog Food Market Report and Forecast 2024-2032

Global Dog Food Market Size

The global dog food market reached approximately USD 60.73 billion in 2023. The market is projected to grow at a CAGR of 3.9% between 2024 and 2032, reaching a value of around USD 85.69 billion by 2032.

Dog Food Market Outlook

• Advancements in nutrition science and technology are driving innovation in dog food which includes the development of diet formulas.

• Functional ingredients, such as probiotics, omega-3 fatty acids, and joint health supplements are becoming common in dog food formulations.

• The Saudi Arabia market is growing due to the expanding veterinary network and increasing awareness regarding dog nutrition.

Dog Food Market Growth Rate

Dog food is specifically formulated and intended for consumption by dogs and other related canines. Dog food is created to provide a balanced diet for dogs, containing all the necessary nutrients, vitamins, and minerals they need to maintain health and comes in various forms, including dry kibble, wet food (canned), semi-moist products, and raw diets.

The increasing awareness among dog owners about the need to feed their pets with quality nutritional food and concern for the health of their pets is fuelling the dog food market development. The busy lifestyles of pet owners influence the demand for convenient dog food options which includes easy-to-serve formats, such as pre-portioned meals and snacks, as well as products that are available through e-commerce platforms for home delivery. Changes in demographics, such as the increase in single-person households or couples having no children, can lead to a rise in pet ownership. Pets are often adopted by these demographics as companions, leading to increased spending on pet care and dog food.

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Key Trends and Developments

Natural and organic pet food; rising trend of humanisation; innovation and premiumisation; and sustainability and ethical considerations are the major trends impacting the dog food market expansion

March 6th, 2024

PawCo Foods, a plant-based dog food nutrition brand announced that it has secured USD  million in funding.

March 5th, 2024

Burns Pet Nutrition, a Welsh-based natural dog and cat food brand announced the launch of a new diet food specifically designed for weaning puppies.

November 7th, 2023

Vafo Group, a pet food company announced the launch of a sustainable dog and cat food brand, Planet Pet Society, whose products are made from unused human food resources.

September 12th, 2023

Allana Group, an exporter of processed food products and agricultural commodities, is investing Rs 200 crore in the establishment of a pet food production plant near Zaheerabad, India.

Natural and organic pet food

Growing demand for natural and organic pet food in the pet food market has forced manufacturers to shift their focus from synthetic products to natural products.

Trend of humanisation

Owing to the growing pet humanisation trend around the world, pet owners are becoming more concerned about the health and nutrition of their animals.

Innovation and premiumisation

Premium dog foods often include high-quality, novel proteins, and ingredients that support health benefits such as improved digestion, coat health, and weight management.

Sustainability and ethical considerations

There is a growing demand for dog food products that are sustainably and ethically sourced and produced.

Dog Food Market Trends

The trend of pet humanisation, where pets are increasingly viewed and treated as integral family members, has had a profound impact on consumer behaviour and the pet sector, particularly in the dog food market. As dogs are considered part of the family, there is a growing willingness among pet owners to spend more on higher-quality dog food. The humanisation trend has heightened awareness and concern over pets' dietary needs. There's a surge in demand for dog food that supports specific health issues, like obesity, diabetes, or food allergies.

Market players are launching innovative products to cater to the specific requirements of dogs. Burns Pet Nutrition announced the launch of a new diet food for weaning puppies in March 2024, which highlights the company's focus on catering to specific nutritional needs during the critical life stage of weaning. Weaning puppies transition from mother's milk to solid food, a process that typically begins around three to four weeks of age and is a crucial period for establishing a foundation for healthy growth and development.

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Dog Food Industry Segmentation

“Dog Food Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Dry Dog Food

• Dog Treats

• Wet Dog Food

Market Breakup by Pricing

• Mass Products

• Premium Products

Market Breakup by Ingredient

• Animal Derived

• Plant Derived

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Specialty Stores

• Online

• Others

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Dog Food Market Share

Demand for dry dog food is increasing as it is convenient to store and is rich in nutrition

Dry dog food occupies a major market share. Dry dog food is often more economically efficient, offering a higher calorie content per purchase dollar and longer shelf life than wet food, making it a cost-effective option for dog owners. It is also convenient to store and handle and many believe dry food is beneficial for dental health, as the kibble's texture can help reduce plaque and tartar buildup on dogs' teeth. Many dry dog foods are formulated to be nutritionally complete, providing all the necessary nutrients, vitamins, and minerals for a dog's health. This balanced approach to nutrition supports the overall well-being of pets, catering to various life stages, sizes, and dietary needs.

Wet dog food is anticipated to gain robust growth in the coming years. Wet dog food is more palatable and often preferred by dogs, especially those who are picky eaters, elderly, or have dental issues that make chewing hard kibble difficult. It also provides hydration, which can be beneficial for dogs with specific health concerns.

Supermarkets and hypermarkets maintain their dominance in the market due to the ease of accessibility

Supermarkets and hypermarkets occupy a substantial share of the dog food market. Supermarkets and hypermarkets offer the convenience of one-stop shopping, where consumers can purchase their groceries, household items, and pet food in a single visit. This convenience is a significant draw for busy shoppers who prefer to minimise the time and effort spent on shopping by consolidating their purchases. These retailers typically offer a wide selection of dog food brands and products, ranging from economy to premium options and this variety ensures that shoppers can find products that meet their specific preferences, budget, and their pet's dietary needs.

The online channel is anticipated to gain sizeable growth in the dog food market in the forecast period. E-commerce platforms provide access to a broader range of dog food products than might be available in local stores, including speciality and premium brands, imported products, and niche dietary options and this variety ensures that pet owners can find the exact products that meet their dogs' specific nutritional needs and preferences.

Leading Providers of Dog Food in the Market

The market players are increasing their investments and launching novel products to gain a competitive edge in the dog food market

Nestlé S.A., established in 1866 and headquartered in Vevey, Switzerland, produces a diverse range of products including baby food, bottled water, cereals, chocolate & confectionery, coffee, dairy products, drinks, health science products, ice cream, and pet products.

Mars, Incorporated, founded in 1911 in Virginia, United States, specializes in chocolate, pet care products, gum and mints, as well as nutritional and health foods.

Colgate-Palmolive Company, originating in 1806 in New York, United States, manufactures oral care products, personal care products, and household cleaners.

General Mills, Inc., founded in 1866 in Minnesota, United States, offers cereals, snacks, yoghurt, and convenient meals.

Other major players in the dog food market include Schell & Kampeter, Inc., Wellness Pet Company, Inc., Champion Petfoods USA Inc., RUSSO MANGIMI SP, H&H Group, Open Farm Inc., Annamaet Pet Foods Inc., Pets Global Inc., Primal Pet Group, Inc., Stella & Chewy’s, LLC, Fromm Family Foods, LLC, Affinity Petcare S.A, Canidae, LLC, Petfood Saladillo S.A., and PremieRpet, among others.

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Dog Food Market Analysis by Region

At a regional level, America holds a major market share due to the increase in dog ownership in the United States. The trend of pet humanisation, where pets are treated as family members, is particularly strong in North America. This has led to increased spending on premium dog food products that are perceived as healthier or more beneficial for the pet's well-being and pet owners are looking for dog food that aligns with the trends in human nutrition, such as non-GMO, organic, grain-free, and high-protein diets. Busy lifestyles and the convenience factor significantly influence dog food demand in North America and there is a strong preference for dog food products that are easy to store and serve, with dry kibble being a popular choice.

Meanwhile, the dog food market in Europe is experiencing steady growth due to the rise in the adoption of well-known dog breeds and the preference for premium dog food products. Europe has strict regulations governing pet food safety and labelling, managed by entities such as the European Pet Food Federation (FEDIAF) and these regulations ensure high standards for dog food products, making safety and quality key factors in consumer purchasing decisions.

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Dog Food Market Regional Analysis