Global Dog Food Market Report and Forecast 2024-2032

Dog Food Market Growth Rate

Dog food is specifically formulated and intended for consumption by dogs and other related canines. Dog food is created to provide a balanced diet for dogs, containing all the necessary nutrients, vitamins, and minerals they need to maintain health and comes in various forms, including dry kibble, wet food (canned), semi-moist products, and raw diets.

The increasing awareness among dog owners about the need to feed their pets with quality nutritional food and concern for the health of their pets is fuelling the dog food market development. The busy lifestyles of pet owners influence the demand for convenient dog food options which includes easy-to-serve formats, such as pre-portioned meals and snacks, as well as products that are available through e-commerce platforms for home delivery. Changes in demographics, such as the increase in single-person households or couples having no children, can lead to a rise in pet ownership. Pets are often adopted by these demographics as companions, leading to increased spending on pet care and dog food.

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Key Trends and Developments

Dog Food Market Trends

The trend of pet humanisation, where pets are increasingly viewed and treated as integral family members, has had a profound impact on consumer behaviour and the pet sector, particularly in the dog food market. As dogs are considered part of the family, there is a growing willingness among pet owners to spend more on higher-quality dog food. The humanisation trend has heightened awareness and concern over pets' dietary needs. There's a surge in demand for dog food that supports specific health issues, like obesity, diabetes, or food allergies.

Market players are launching innovative products to cater to the specific requirements of dogs. Burns Pet Nutrition announced the launch of a new diet food for weaning puppies in March 2024, which highlights the company's focus on catering to specific nutritional needs during the critical life stage of weaning. Weaning puppies transition from mother's milk to solid food, a process that typically begins around three to four weeks of age and is a crucial period for establishing a foundation for healthy growth and development.

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Dog Food Industry Segmentation

Dog Food Market Share

Demand for dry dog food is increasing as it is convenient to store and is rich in nutrition

Dry dog food occupies a major market share. Dry dog food is often more economically efficient, offering a higher calorie content per purchase dollar and longer shelf life than wet food, making it a cost-effective option for dog owners. It is also convenient to store and handle and many believe dry food is beneficial for dental health, as the kibble's texture can help reduce plaque and tartar buildup on dogs' teeth. Many dry dog foods are formulated to be nutritionally complete, providing all the necessary nutrients, vitamins, and minerals for a dog's health. This balanced approach to nutrition supports the overall well-being of pets, catering to various life stages, sizes, and dietary needs.

Wet dog food is anticipated to gain robust growth in the coming years. Wet dog food is more palatable and often preferred by dogs, especially those who are picky eaters, elderly, or have dental issues that make chewing hard kibble difficult. It also provides hydration, which can be beneficial for dogs with specific health concerns.

Supermarkets and hypermarkets maintain their dominance in the market due to the ease of accessibility

Supermarkets and hypermarkets occupy a substantial share of the dog food market. Supermarkets and hypermarkets offer the convenience of one-stop shopping, where consumers can purchase their groceries, household items, and pet food in a single visit. This convenience is a significant draw for busy shoppers who prefer to minimise the time and effort spent on shopping by consolidating their purchases. These retailers typically offer a wide selection of dog food brands and products, ranging from economy to premium options and this variety ensures that shoppers can find products that meet their specific preferences, budget, and their pet's dietary needs.

The online channel is anticipated to gain sizeable growth in the dog food market in the forecast period. E-commerce platforms provide access to a broader range of dog food products than might be available in local stores, including speciality and premium brands, imported products, and niche dietary options and this variety ensures that pet owners can find the exact products that meet their dogs' specific nutritional needs and preferences.

Leading Providers of Dog Food in the Market

The market players are increasing their investments and launching novel products to gain a competitive edge in the dog food market

Nestlé S.A.

Nestlé S.A., established in 1866 and headquartered in Vevey, Switzerland, produces a diverse range of products including baby food, bottled water, cereals, chocolate & confectionery, coffee, dairy products, drinks, health science products, ice cream, and pet products.

Mars, Incorporated

Mars, Incorporated, founded in 1911 in Virginia, United States, specializes in chocolate, pet care products, g...

Colgate-Palmolive Company

Colgate-Palmolive Company, originating in 1806 in New York, United States, manufactures oral care products, pe...

General Mills, Inc.

General Mills, Inc., founded in 1866 in Minnesota, United States, offers cereals, snacks, yoghurt, and conveni...

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other major players in the dog food market include Schell & Kampeter, Inc., Wellness Pet Company, Inc., Champion Petfoods USA Inc., RUSSO MANGIMI SP, H&H Group, Open Farm Inc., Annamaet Pet Foods Inc., Pets Global Inc., Primal Pet Group, Inc., Stella & Chewy’s, LLC, Fromm Family Foods, LLC, Affinity Petcare S.A, Canidae, LLC, Petfood Saladillo S.A., and PremieRpet, among others.

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Dog Food Market Analysis by Region

At a regional level, America holds a major market share due to the increase in dog ownership in the United States. The trend of pet humanisation, where pets are treated as family members, is particularly strong in North America. This has led to increased spending on premium dog food products that are perceived as healthier or more beneficial for the pet's well-being and pet owners are looking for dog food that aligns with the trends in human nutrition, such as non-GMO, organic, grain-free, and high-protein diets. Busy lifestyles and the convenience factor significantly influence dog food demand in North America and there is a strong preference for dog food products that are easy to store and serve, with dry kibble being a popular choice.

Meanwhile, the dog food market in Europe is experiencing steady growth due to the rise in the adoption of well-known dog breeds and the preference for premium dog food products. Europe has strict regulations governing pet food safety and labelling, managed by entities such as the European Pet Food Federation (FEDIAF) and these regulations ensure high standards for dog food products, making safety and quality key factors in consumer purchasing decisions.

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Dog Food Market Report Snapshots

Dog Food Market Size

Dog Food Market Growth

Dog Food Market Trends

Dog Food Market Share

Dog Food Companies

Dog Food Market Regional Analysis