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The global direct-to-consumer laboratory testing market size was valued at USD 12.40 Billion in 2024, driven by the rising prevalence of telemedicine and EHR services across the globe. The market is expected to grow at a CAGR of 26.80% during the forecast period of 2025-2034, with the values likely to rise from USD 15.70 Billion in 2025 to USD 133.23 Billion by 2034.
Base Year
Historical Year
Forecast Year
Value in USD Billion
2025-2034
Direct-To-Consumer Laboratory Testing Market Outlook
*this image is indicative*
Direct to consumer laboratory testing involves providing the customer with a generated lab test, where they get direct results from the test without engaging with a physician. It has gained high popularity owing to their rapid, accurate and convenient results. DTC testing may not be available for all diseases but they can help in monitoring a prevailing health condition or identify an infectious disease like COVID-19.
Direct to customer lab tests have become highly common after the sudden outbreak of COVID-19. People have become more familiar and comfortable to at home lab tests. Apart from COVID-19, pregnancy test kits also hold a significant share of the market.
The direct-to-consumer laboratory testing market value is driven by the rising digital and artificial intelligence integration and EHR (electronic health record) prevalence. Local testing labs like LigoLab has launched their own consumer portal to facilitate prompt and convenient delivery of results. These platforms are HIPAA compliant and integrate other medical system software as well. With a vision to go beyond at-home testing, companies like Everly Health have been developing virtual care services for effective diagnostic testing, treatment, and ongoing condition management.
In July 2023, Quest Diagnostics launched the first direct to consumer blood test that works by detecting abnormal levels of beta amyloid. The test is aimed at adults aged 18 years or older with Alzheimer running in the family history or with mild dementia. If the results turn out to be positive, then the patient is directly contacted by a doctor. Such services are projected to fuel the direct to customer laboratory testing market growth in the upcoming years.
Direct-To-Consumer Laboratory Testing Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Sample Type
Market Breakup by Test Type
Market Breakup by Distribution Channel
Market Breakup by End User
Market Breakup by Region
North America has held a major portion of the direct-to-consumer laboratory testing market share owing to a well organised medical infrastructure. Healthcare professionals have also worked on educating common people with appropriate utilisation of latest technologies. In addition, the increasing innovation due to presence of impactful healthcare companies is a major factor for driving growth. Europe is a key player holding significant part of the market size.
To meet the rising direct-to-consumer laboratory testing market demand, Asia Pacific region has been observing an increase in the at home test kits manufacturing. Being home to a massive percentage of geriatric population, direct-to-consumer laboratory tests come in handy as the older generation cannot physically move all the time. To ensure easy access to test results, the companies have started providing both soft and hard copy of the test results.
The key features of the market report include patent analysis, grants analysis, clinical trials analysis, funding and investment analysis, partnerships, and collaborations analysis by the leading key players. The major companies in the market are as follows:
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market attained a value of about USD 12.40 Billion in 2024, driven by the increasing prevalence of EHR and telehealth services across the globe.
The market is anticipated to grow at a CAGR of 26.80% during the forecast period of 2025-2034, likely to reach a market value of USD 133.23 Billion by 2034.
The market demand is driven by the rising convergence of digital and artificial intelligence aided platforms into the diagnostic testing areas, which has facilitated prompt, convenient and rapid results in patients.
The current market trend is about the increasing number of at home testing kits being launched for various diseases, which include acute diseases like Alzheimer. Quest Diagnostics launched the first direct to consumer blood test for detecting Alzheimer in patients in July 2023.
Blood, urine, saliva, and others are common sample types in the market.
Based on test type, the market is divided into genetic testing, disease risk assessment testing, CBC, diabetes testing, and TSH testing, among others.
Major distribution channels include online platforms/websites, mobile applications, physical retail locations, and telemedicine services, among others.
Major end users include hospitals, clinics, speciality labs, and diagnostic centres, among others.
The major regions of the market include North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America is currently leading the global market.
Key players involved in the market are LabCorp, Quest Diagnostics, Everlywell, LetsGetChecked, HealthTap, AncestryDNA, Veritas Genetics, MyHeritage, Color Genomics, Helix, Orig3n, Pathway Genomics, Thermo Fisher Scientific, Genome Medical and HealthCheck.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
REPORT FEATURES | DETAILS |
Base Year | 2024 |
Historical Period | 2018-2024 |
Forecast Period | 2025-2034 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Sample Type |
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Breakup by Test Type |
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Breakup by Distribution Channel |
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Breakup by End User |
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Breakup by Region |
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Market Dynamics |
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Supplier Landscape |
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Companies Covered |
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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