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Report Overview

The global direct-to-consumer laboratory testing market size was valued at USD 12.40 Billion in 2024, driven by the rising prevalence of telemedicine and EHR services across the globe. The market is expected to grow at a CAGR of 26.80% during the forecast period of 2025-2034, with the values likely to rise from USD 15.70 Billion in 2025 to USD 133.23 Billion by 2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Compound Annual Growth Rate

Value in USD Billion

26.8%

2025-2034


Direct-To-Consumer Laboratory Testing Market Outlook

*this image is indicative*

Direct-To-Consumer Laboratory Testing: Introduction

Direct to consumer laboratory testing involves providing the customer with a generated lab test, where they get direct results from the test without engaging with a physician. It has gained high popularity owing to their rapid, accurate and convenient results. DTC testing may not be available for all diseases but they can help in monitoring a prevailing health condition or identify an infectious disease like COVID-19.

Global Direct-To-Consumer Laboratory Testing Market Analysis

Direct to customer lab tests have become highly common after the sudden outbreak of COVID-19. People have become more familiar and comfortable to at home lab tests. Apart from COVID-19, pregnancy test kits also hold a significant share of the market.

The direct-to-consumer laboratory testing market value is driven by the rising digital and artificial intelligence integration and EHR (electronic health record) prevalence. Local testing labs like LigoLab has launched their own consumer portal to facilitate prompt and convenient delivery of results. These platforms are HIPAA compliant and integrate other medical system software as well. With a vision to go beyond at-home testing, companies like Everly Health have been developing virtual care services for effective diagnostic testing, treatment, and ongoing condition management.

In July 2023, Quest Diagnostics launched the first direct to consumer blood test that works by detecting abnormal levels of beta amyloid. The test is aimed at adults aged 18 years or older with Alzheimer running in the family history or with mild dementia. If the results turn out to be positive, then the patient is directly contacted by a doctor. Such services are projected to fuel the direct to customer laboratory testing market growth in the upcoming years.

Global Direct-To-Consumer Laboratory Testing Market Segmentation

Direct-To-Consumer Laboratory Testing Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Sample Type

  • Blood
  • Urine
  • Saliva
  • Others

Market Breakup by Test Type

  • Genetic Testing
  • Disease Risk Assessment Testing
  • CBC
  • Diabetes Testing
  • TSH Testing
  • Others

Market Breakup by Distribution Channel

  • Online Platforms/Websites
  • Mobile Applications
  • Physical Retail Locations
  • Telemedicine Services
  • Others

Market Breakup by End User

  • Hospitals
  • Clinics
  • Specialty Labs
  • Diagnostic Centres
  • Others

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Global Direct-To-Consumer Laboratory Testing Market Overview

North America has held a major portion of the direct-to-consumer laboratory testing market share owing to a well organised medical infrastructure. Healthcare professionals have also worked on educating common people with appropriate utilisation of latest technologies. In addition, the increasing innovation due to presence of impactful healthcare companies is a major factor for driving growth. Europe is a key player holding significant part of the market size.

To meet the rising direct-to-consumer laboratory testing market demand, Asia Pacific region has been observing an increase in the at home test kits manufacturing. Being home to a massive percentage of geriatric population, direct-to-consumer laboratory tests come in handy as the older generation cannot physically move all the time. To ensure easy access to test results, the companies have started providing both soft and hard copy of the test results.

Global Direct-To-Consumer Laboratory Testing Market: Competitor Landscape

The key features of the market report include patent analysis, grants analysis, clinical trials analysis, funding and investment analysis, partnerships, and collaborations analysis by the leading key players. The major companies in the market are as follows:

  • LabCorp
  • Quest Diagnostics
  • Everlywell
  • LetsGetChecked
  • HealthTap
  • AncestryDNA
  • Veritas Genetics
  • MyHeritage
  • Color Genomics
  • Helix
  • Orig3n
  • Pathway Genomics
  • Thermo Fisher Scientific
  • Genome Medical
  • HealthCheck

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market attained a value of about USD 12.40 Billion in 2024, driven by the increasing prevalence of EHR and telehealth services across the globe.

The market is anticipated to grow at a CAGR of 26.80% during the forecast period of 2025-2034, likely to reach a market value of USD 133.23 Billion by 2034.

The market demand is driven by the rising convergence of digital and artificial intelligence aided platforms into the diagnostic testing areas, which has facilitated prompt, convenient and rapid results in patients.

The current market trend is about the increasing number of at home testing kits being launched for various diseases, which include acute diseases like Alzheimer. Quest Diagnostics launched the first direct to consumer blood test for detecting Alzheimer in patients in July 2023.

Blood, urine, saliva, and others are common sample types in the market.

Based on test type, the market is divided into genetic testing, disease risk assessment testing, CBC, diabetes testing, and TSH testing, among others.

Major distribution channels include online platforms/websites, mobile applications, physical retail locations, and telemedicine services, among others.

Major end users include hospitals, clinics, speciality labs, and diagnostic centres, among others.

The major regions of the market include North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America is currently leading the global market.

Key players involved in the market are LabCorp, Quest Diagnostics, Everlywell, LetsGetChecked, HealthTap, AncestryDNA, Veritas Genetics, MyHeritage, Color Genomics, Helix, Orig3n, Pathway Genomics, Thermo Fisher Scientific, Genome Medical and HealthCheck.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Sample Type
  • Test Type
  • Distribution Channel
  • End User
  • Region
Breakup by Sample Type
  • Blood
  • Urine
  • Saliva
  • Others
Breakup by Test Type
  • Genetic Testing
  • Disease Risk Assessment Testing
  • CBC
  • Diabetes Testing
  • TSH Testing
  • Others
Breakup by Distribution Channel
  • Online Platforms/Websites
  • Mobile Applications
  • Physical Retail Locations
  • Telemedicine Services
  • Others
Breakup by End User
  • Hospitals
  • Clinics
  • Speciality Labs
  • Diagnostic Centres
  • Others
Breakup by Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
Market Dynamics
  • Market Drivers and Constraints
  • SWOT Analysis
  • PESTEL Analysis
  • Porter’s Five Forces Model 
  • Key Demand Indicators
  • Key Price Indicators
  • Industry Events, Initiatives, and Trends 
  • Value Chain Analysis
Supplier Landscape
  • Market Structure
  • Company Profiles
    • Financial Analysis
    • Product Portfolio
    • Demographic Reach and Achievements
    • Company News and Developments
    • Certifications
Companies Covered
  • LabCorp
  • Quest Diagnostics
  • Everlywell
  • LetsGetChecked
  • HealthTap
  • AncestryDNA
  • Veritas Genetics
  • MyHeritage
  • Color Genomics
  • Helix
  • Orig3n
  • Pathway Genomics
  • Thermo Fisher Scientific
  • Genome Medical
  • HealthCheck

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