Global Direct-to-Consumer Genetic Testing Market Report and Forecast 2025-2034

Global Direct-to-Consumer Genetic Testing Market Outlook

The global direct-to-consumer genetic testing market size was valued at USD 1.9 billion in 2024, driven by the rising number of global research and development activities. The market size is anticipated to grow at a CAGR of 20.7% during the forecast period of 2025-2034 to achieve a value of USD 10.4 billion by 2034.

Direct-to-Consumer Genetic Testing: Introduction

Direct-to-consumer genetic tests allow consumers to access genetic testing without the direct involvement of healthcare providers. Direct-to-consumer genetic tests (DTC-GT) are genetic tests that are distributed directly to consumers to provide genetic information such as ancestry, health traits and health risks) with help of a saliva sample. These tests could be accurate and effective but still it is recommended to use health care professional’s advice to perform these tests.

Global Direct-to-Consumer Genetic Testing Market Analysis

The continuous technological innovations generating widespread interest from academics, clinicians, and consumers alike for consumer genetic testing has been driving the growth of the market. Polygenic score is the latest advancement in genomics which can potentially expand understandings of the scope and role of DTC genetic testing, which is expected to further propel the market growth. With Direct-to-consumer (DTC) genetic testing equipment there is no requirement for healthcare professionals to be around which is expected to reduce expenses and increase the availability to potential patients, further contributing to the direct-to-consumer genetic testing market growth.

The increasing health awareness among people is expanding the market significantly and this awareness has majorly been experienced in developed countries such as United States, Canada, and the United Kingdom. The rising prevalence of chronic diseases, including cancer, Alzheimer's disease, and Parkinson's disease are also driving the market growth. The increasing research and development on innovative genetic testing approaches are further expected to intensify the market growth.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Global Direct-to-Consumer Genetic Testing Market Segmentations

Market Breakup by Test Type

• Carrier Testing

• Predictive Testing

• Ancestry and Relationship Testing

• Nutrigenomics Testing

• Others

Market Breakup by Technology

• Targeted Analysis

• Single Nucleotide Polymorphism (SNP) Chips

• Whole Genome Sequencing (WGS)

Market Breakup by Sales Channel

• Institutional Sales
  • Hospitals
  • Speciality Clinics
  • Diagnostic Laboratories
  • Others

• Retail Sales
  • Retail Pharmacies
  • Online sales

Market Breakup by End User

• Laboratories

• Blood Banks 

• Nursing Homes

• Hospitals

• Imaging Centres

• Home Care

• Cosmetics  

• Others

Market Breakup by Region 

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Global Direct-to-Consumer Genetic Testing Market Overview

The increasing popularity of genetic testing among people and healthcare professionals are among major factors driving the market growth. The continuous advancements in technology are the reason that genealogy testing has become more accessible and affordable and this has directly increased its demand in the market. The pharmacogenetics has been witnessing significant traction recently and it is expected to expand the DTC testing space which will further increase the market growth. The increasing demand for precision and personalized medicine in clinics and increasing awareness about precision medicine is also expected to intensify the adoption of DTC genetic testing and increase the market demand. The high efficacy and accuracy of DTC genetic testing is also set to drive the market growth.

North America is leading the regional market and is expected to drive the market growth. The increased public awareness about direct-to-consumer genetic tests among regional population is a major factor responsible for market growth.

Global Direct-to-Consumer Genetic Testing Market: Competitor Landscape

The key features of the market report include patent analysis, grants analysis, clinical trials analysis, funding and investment analysis, partnerships, and collaborations analysis by the leading key players. The major companies in the market are as follows:

• Counsyl

• Gene by Gene

• Easy DNA

• Karmagenes SA

• Living DNA Ltd.

• Helix OpCo LLC

• Full Genome Corporation Inc.

• Genesis Healthcare Co.

• The SkinDNA Company Pty Ltd

• DNA Genotek Inc.

• DNA Diagnostic Center

• Dante Lab

• Ambry Genetics

Key Highlights of the Report

Direct-to-Consumer Genetic Testing Market Report Snapshots

Direct-to-Consumer Genetic Testing Market Size

Direct-to-Consumer Genetic Testing Market Analysis

Direct-to-Consumer Genetic Testing Companies