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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Direct Selling Market Share
Multi-level marketing is expected to hold significant direct selling market share as it relies on individuals rather than traditional retail outlets
The MLM model places the selling responsibility in the hands of independent distributor networks. In the MLM structure, these distributors are not considered company employees; rather, they function as independent business owners who build and manage their distributor networks to facilitate product sales.
Meanwhile, in single-level marketing, independent sales representatives act as distributors for brands. As per direct selling industry analysis, this model of marketing is expected to streamline and revolutionise the direct selling market landscape in the forecast period.
The demand for wellness products from direct selling is significantly rising amid rising disposable incomes
Wellness products are anticipated to hold a significant share in the direct selling market due to increasing global disposable income and rising health-consciousness. According to direct selling industry statistics from Global Wellness Economy, the wellness economy is expected to reach USD 7.0 trillion in 2025, with a 9.9% average annual growth. Some of the leading wellness direct-selling companies are Amway, Herbalife, Infinitus, PM-International, Melaleuca, Nu Skin, Young Living, and Forever Living amongst others.
Moreover, the sales of cosmetics from direct selling are likely to increase in the forecast period as key players in the market focus on personalisation, research and development, and premiumisation.
Direct Selling Market Report Snapshots
Direct Selling Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The direct selling market reached a value of nearly USD 175.19 billion in 2023.
The market is projected to grow at a CAGR of 1.6% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 204.89 billion by 2032.
The major drivers include rising incomes, a heightened awareness of health and beauty concerns, and the expanding middle-class population.
The key trends include the surging demand for customised purchasing experience, rising awareness of health and well-being, and rising internet penetration.
The different types of direct selling include single-level marketing and multi-level marketing.
Major applications of direct selling include wellness, cosmetics, and household goods, among others.
The major players in the market include Amway Corp., Herbalife Nutrition Ltd, Natura & Co, Vorwerk SE & Co. KG, Tupperware Brands Corporation, Oriflame Holding AG, and Mary Kay Inc., among others.
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