Global Digital Signage Software Market Report and Forecast 2024-2032

Global Digital Signage Software Market Size

The global digital signage software market attained a value of USD 27.48 billion in 2023. The market is further expected to grow at a CAGR of 8.1% between 2024 and 2032, to reach a value of USD 55.51 billion by 2032.

Digital Signage Software Market Outlook

• At ISE 2024, LG Electronics will unveil LG Business Cloud, the company's first cloud-based digital signage platform. The new platform gives B2B clients access to remote device management and digital signage CMS services from LG and partners, thus creating several digital signage software market opportunities.

• In 2024, Samsung Electronics today announced the formal launch of its Visual eXperience Transformation (VXT) platform, a cloud-based Content Management Solution (CMS) that combines content and remote signage management into a single secure platform.

• DocuSign Inc.'s overall revenue for the first quarter of 2023 was USD 661.4 million, a 12% rise from the previous year. The amount received from subscriptions was USD 639.3 million, a 12% rise from the previous year. Revenue from professional services and other sources totaled USD 22.1 million, up 14% from the previous year.

• In 2024, Sertifi and MDO (myDigitalOffice) have jointly announced an integrated product. When hoteliers use MDO in conjunction with Sertifi's e-signature technology, they can digitally manage and sign daily audit reports, which increases staff productivity through a quicker, more accurate, and easily accessible reporting process.

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Digital Signage Software Market Growth

Digital signage software refers to software which facilitates the management of digital signage content of the users by scheduling content, producing playlists, segmenting screen content, and removing the chances of errors. This type of software enables several features such as real-time monitoring of networks, multi-layout display, and application integration, among others. Digital signage software can be used for any type of digital content supported by the sign, such as text, videos, and animation.

As per digital signage software industry analysis, the market is mostly propelled by the growing need for dynamic, collaborative, and captivating content across a range of industries, such as corporate settings, retail, and transportation. The functionality and attractiveness of digital signs are improved by technological advancements like real-time data integration, cloud-based systems, and high-resolution displays. Furthermore, market expansion is driven by the growing number of smart cities along with the Internet of Things (IoT), as well as the necessity for efficient communication and advertising tactics. The need for enhanced operational efficiency and customized client experiences drives the digital signage software demand in a variety of sectors.

Key Trends and Recent Developments

Booming cloud-based infrastructure, integration of smart technologies and digitalisation efforts are the key trends accelerating the digital signage software market development.

July 2024

SpinetiX unveiled the iBX440, an 8K media player with integrations to SpinetiX ARYA, a CMS software platform, and the ability to drive video walls with synchronized content. SpinetiX ARYA was created with the demands of the customer in mind, making life easier for integrators along with installers while also providing simplicity for end users within the digital signage software industry globally.

April 2024

For the MEA and APAC markets, Equinox Technologies will serve as the exclusive VAD for airSlate's suite of document automation solutions, which includes Workflow, pdfFiller, and SignNow. Through the strategic alliance, Equinox Technologies will be able to better serve companies looking to boost productivity by automating their document workflows while also increasing airSlate's market share in these important areas.

May 2024

The top supplier of AI-powered agreement management software, Lexion, will be acquired by Docusign for $165 million in cash, subject to usual adjustments. The acquisition will strengthen Docusign's position in the expanding SaaS market for intelligent agreement management (IAM) and give the Docusign IAM platform access to more potent AI features.

November 2022

At Electronica 2022, Ynvisible Interactive Inc. unveiled their latest Digital Signage Solution. A straightforward big format e-paper display featuring digital as well as alphanumeric capabilities intended for ultra-low power applications is part of this new, reasonably priced family of products.

Booming Cloud-based Software

The increasing adoption of cloud-based digital signage software by businesses and advertising firms, owing to the affordable pricing, a feature of quick content change, and automatic updates, among others, is expanding the digital signage software market opportunities.

Integration of VR, AR and AI

Increasing penetration of advanced technologies such as artificial intelligence (AI) and virtual and augmented reality in digital signage systems, enabling the creation of more sophisticated and dynamic digital signage experiences, are the key digital signage software market trends. These displays attract greater consumer attention, resulting in improved results for advertisers.

Cross-industry Rapid Digitalisation Efforts

Digital signage software market data also projects that the market is anticipated to witness an upward trajectory driven by the rapid digitalisation across sectors such as retail, healthcare, hospitality, and banking and transportation, among others. Innovations in design and increasing content quality are likely to lead to higher pricing of digital signages, which are expected to generate a higher digital signage software market revenue in the coming years.

Development of Smart Cities

Rapid urbanisation, rising standards of living, and increasing investments by various governments towards developing smart cities are expected to augment the dynamics of the digital signage software market forecast. Modern infrastructure in urban cities and smart cities often have greater support for digital signage, resulting in greater demand of global digital signage software market.

Digital Signage Software Market Trends

A significant trend of global digital signage software industry is the move toward cloud-based systems, which are motivated by the requirements of scalability, remote administration, and affordability. Companies can control many screens from a single interface, update information in real-time, and use less on-premises hardware thanks to cloud platforms. This adaptability facilitates the delivery of tailored and dynamic content, improving customer engagement as well as operational effectiveness.

By providing enhanced analytics, targeted advertising, and interactive features, the market is being transformed by the incorporation of artificial intelligence into digital signs. AI-powered solutions can offer insights into campaign performance, assess viewer demographics, and improve the content in real-time using viewer data. By increasing digital signage's impact and relevance, this trend encourages the development of more successful advertising and communication campaigns.

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Digital Signage Software Industry Segmentation

The EMR’s report titled “Digital Signage Software Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

By service, the market is divided into:

• Maintenance and Support Services

• Installation Services

By type, the market is segmented into:

• Content Management System

• Edge Server Software

• Others

By application, the market is divided into:

• Banking and Transportation

• Entertainment and Education

• Healthcare and Hospitality

• Others  

The EMR report looks into regional markets for digital signage software including North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Global Digital Signage Software Market Share

Content Management System To Gain a Significant Share For The Ease Of Usage

The content management system segment, based on type, accounts for a healthy share of the market. A content management system (CMS) optimises the digital experience of users by enabling quick, easy, and effective upload of content. CMS can choose appropriate animation, resolutions, feeds, and images, worthy of getting displayed. The CMS can also create content from scratch and based on templates which allows users to cultivate their brand image and produce an alluring quality of content accordingly.

According to the digital signage software market analysis, content management systems have a major role in helping users display and schedule their content on digital signage, aiding in spearheading business productivity by attracting a greater number of customers. With CMS, a content manager can seamlessly change display content, using the facility of adding and removing content from the database, which is further bolstering the segment’s growth.

Entertainment and Education Application to Gain Traction For Enhancing The Visual Experience

Entertainment and education applications hold a significant portion of the digital signage software market share. According to the digital signage software market report, the increasing application of digital signage software to enhance visual experience in locations such as sporting events, movie theatres, exhibitions, theme parks, gaming zones, schools, colleges, and recreational places, is adding to the digital signage software market value.

Furthermore, entertainment and education cater to a wide audience of potential consumers that can easily be targeted by digital signage. Through digital signage software, entertainment and education companies can provide an infotainment experience and spark the interest of consumers which is further aiding this segment. Over the forecast period, rising investments towards the development of schools, nightclubs, cinema venues, stadiums, and amusement parks, are expected to provide impetus to this segment.

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Digital Signage Software Market Regional Analysis

Advanced Technological Infrastructure To Boost Digital Signage Software Demand in North America

North America's outstanding technological infrastructure along with rapid adoption rates of digital solutions are major factors contributing to the region's sizable market share in digital signage software. Leading technological companies and startups are heavily represented in the area, which encourages creativity and the creation of state-of-the-art digital signage systems.

To increase customer interaction, brand awareness, and operational efficiency, businesses in a variety of sectors, like transportation, retail, and corporate environments, substantially invest in digital signage. The drive for digital transformation and smart cities contributes to growth of the digital signage software industry. High consumer spending and the desire for personalized, interactive content further contribute to North America's dominant position in the market.

Competitive Landscape

Cloud-based solutions and AI integration are being used by major companies in the digital signage software market to innovate. This promotes digital signage software demand growth and technical advancement.

DocuSign, Inc. is a leading software company which provides advanced solutions catering to the diverse needs of various sectors, such as finance, insurance, real estate, and government, among others. The e-signature solutions offered by this company enable businesses to go digital while managing agreements and various other processes. The company was founded in 2003 and is currently headquartered in California, United States.

Adobe Inc. is a leading computer software company which develops printing, publishing, and graphics software that are adopted by various businesses. The company offers productivity tools, company asset protection, business integration solutions, and advanced desktop and mobile applications. Adobe Inc. was founded in 1982 and is headquartered in California, United States.

airSlate Inc. is a prominent software company which designs and develops high-quality software products catering to the diverse demands of various businesses. The company automates workflows, creates documents, provide digital contracts, and integrates systems. Founded in 2006 and headquartered in Massachusetts in the United States, airSlate caters to the demands of various sectors including education, healthcare, legal, and construction.

Other key players in the digital signage software market report include Glykka LLC, Cloud Software Group, Inc., Sertifi, Inc., Omnivex Corporation, Panasonic Corporation, and Samsung Electronics Co. Ltd., among others.

Key Highlights of the Report

Digital Signage Software Market Report Snapshots

Digital Signage Software Market Size

Digital Signage Software Market Growth

Digital Signage Software Market Trends

Digital Signage Software Market Share

Digital Signage Software Companies

Digital Signage Software Market Regional Analysis