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Report Overview
The digital marketing market size reached a value of approximately USD 363.05 billion in 2023. The market is projected to grow at a CAGR of 13.1% between 2024 and 2032, reaching a value of around USD 1099.33 billion by 2032.
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Digital Marketing Market Trends
Rapid growth of mobile commerce to bolster growth
Mobile commerce, or m-commerce is blowing up, with more and more buyers turning to smartphones and tablets to shop. According to digital marketing market analysis, mobile commerce accounted for about 70% of global e-commerce sales in 2023 and is projected to reach 78% by 2025. Driving this trend are improvements in mobile technologies, better user experiences, and increased usage of mobile payment solutions.
For example, Amazon and Alibaba aligned their platforms to be mobile-friendly by improving the interface of the mobile application and by providing smooth payment processes. As a result, sales through mobile have improved in both companies. In countries like India, because of improved access to the mobile internet, recent improvement in m-commerce is observed, where more than 50% of online retail sales are currently made via mobile devices.
Personalisation and artificial intelligence is taking the centre stage
With AI into play, the digital marketing market is showing a trend towards personalization of the user experience in order to engage more customers. AI-driven tools analyse user behaviour, preferences, and past interactions to offer customised content and recommendations. For example, Netflix uses AI algorithms for show recommendations based on viewer history, enhancing users' satisfaction and increasing engagement. Epsilon reports that 80% of consumers say they are more likely to make a purchase from a brand offering personalised experiences. AI-powered systems help businesses enhance their customer service by implementing chatbots and virtual assistants that can offer instant support and personalised responses, thereby changing the game in customer engagement and bolstering digital marketing demand.
Digital Marketing Market Report Snapshots
Digital Marketing Market Growth
Digital Marketing Market Trends
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market was valued at USD 363.05 billion in 2023.
The market is projected to grow at a CAGR of 13.1% between 2024 and 2032.
The revenue generated from the digital marketing market is expected to reach USD 1099.33 billion in 2032.
Growing artificial intelligence, the rise of interactive content, the emergence of mobile creators and the focus on niche content are the major trends impacting the digital marketing market growth rate.
The market is categorised according to the digital channel, which includes email marketing, SEO, interactive consumer websites, online/display advertising, blogging, and podcasting (including microblogging), social network marketing, mobile marketing, viral marketing, digital out-of-home (OOH) media, online video marketing, and various others.
The market key players are Accenture Plc, IBM Corporation, Dentsu Group Inc., Havas Group, WebFX, RAPP Worldwide Inc., Disruptive Advertising, Thrive Internet Marketing Agency, TopSpot Internet Marketing, and PB&J Promotions LLC, among others.
The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
The Asia-Pacific region is the fastest-growing region in the global digital marketing market, driven by rising demand across education, BFSI and media and entertainment.
The top five companies in the digital marketing market are Accenture Plc, IBM Corporation, Dentsu Group Inc., Havas Group, and WebFX.
The market is categorised according to the end use, automotive, BFSI, education, government, healthcare, media and entertainment and others.
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