Consumer Insights
Uncover trends and behaviors shaping consumer choices today
Procurement Insights
Optimize your sourcing strategy with key market data
Industry Stats
Stay ahead with the latest trends and market analysis.
Report Overview
The digital marketing market size reached a value of approximately USD 363.05 billion in 2023. The market is projected to grow at a CAGR of 13.1% between 2024 and 2032, reaching a value of around USD 1099.33 billion by 2032.
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Competitive Landscape
Digital marketing market players have been ramping up investments in advanced technologies such as AI, machine learning, and natural language processing to deliver personalised and automated services. They are also expanding through mergers and acquisitions and strategic partnerships into global expansion, data-driven campaign optimization and targeting, and adaptive trends and platforms that continue to change. Such trends in the digital marketing market can open up new avenues for the global market.
Key Market Players
Key industry leaders in this industry are:
Accenture Plc: Dublin, Ireland, based Accenture, was established in the year 1989 and operates globally as a pure play management consulting and professional services company, specialising in digital, cloud, and security solutions.
IBM Corporation: IBM is a well-established global technology company headquartered in Armonk, New York; it was incorporated in the year 1911. It is well-known for providing unparalleled service in hardware, software, cloud computing, and artificial intelligence solutions to virtually all countries around the world.
Dentsu Group Inc: Established in the year 1901 and headquartered in Tokyo, Japan, Dentsu Group is one of the well-known world conglomerates that operates within the business sector of advertising and public relations. It is also known for providing different marketing and communication services.
Havas Group: It is a worldwide advertising and communications company, originally founded in 1835. The group is headquartered in Paris, France, and occupies a leadership position among the biggest groups in its category, with integrated marketing services on a global scale.
The global digital marketing market key players are WebFX, RAPP Worldwide Inc., Disruptive Advertising, Thrive Internet Marketing Agency, TopSpot Internet Marketing, and PB&J Promotions LLC, among others.
Digital Marketing Market Report Snapshots
Digital Marketing Market Growth
Digital Marketing Market Trends
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Looking for specific insights?
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
Key Questions Answered in the Report
The market was valued at USD 363.05 billion in 2023.
The market is projected to grow at a CAGR of 13.1% between 2024 and 2032.
The revenue generated from the digital marketing market is expected to reach USD 1099.33 billion in 2032.
Growing artificial intelligence, the rise of interactive content, the emergence of mobile creators and the focus on niche content are the major trends impacting the digital marketing market growth rate.
The market is categorised according to the digital channel, which includes email marketing, SEO, interactive consumer websites, online/display advertising, blogging, and podcasting (including microblogging), social network marketing, mobile marketing, viral marketing, digital out-of-home (OOH) media, online video marketing, and various others.
The market key players are Accenture Plc, IBM Corporation, Dentsu Group Inc., Havas Group, WebFX, RAPP Worldwide Inc., Disruptive Advertising, Thrive Internet Marketing Agency, TopSpot Internet Marketing, and PB&J Promotions LLC, among others.
The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
The Asia-Pacific region is the fastest-growing region in the global digital marketing market, driven by rising demand across education, BFSI and media and entertainment.
The top five companies in the digital marketing market are Accenture Plc, IBM Corporation, Dentsu Group Inc., Havas Group, and WebFX.
The market is categorised according to the end use, automotive, BFSI, education, government, healthcare, media and entertainment and others.
Purchase Full Report
Datasheet
- Selected Sections, One User
- Printing Not Allowed
- Email Delivery in PDF
Free Limited CustomisationPost Sales Analyst Support50% Discount on Next Update
Single User License
One User
- All Sections, One User
- One Print Allowed
- Email Delivery in PDF
Free Limited CustomisationPost Sales Analyst Support50% Discount on Next Update
Five User License
Five Users
- All Sections, Five Users
- Five Prints Allowed
- Email Delivery in PDF
- Free Limited Customisation
- Post Sales Analyst Support
50% Discount on Next Update
Corporate License
Unlimited Users
- All Sections, Unlimited Users
- Unlimited Prints Allowed
- Email Delivery in PDF + Excel
- Free Limited Customisation
- Post Sales Analyst Support
- 50% Discount on Next Update
How To Order
Our step-by-step guide will help you select, purchase, and access your reports swiftly, ensuring you get the information that drives your decisions, right when you need it.
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Subscribe to our Newsletter
By subscribing you agree to with our privacy policy and provide
consent to
receive
updates
from our company.
Our Offices
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124