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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Digital Experience Platform Market Trends
The growth of the market is driven by factors like its ability to help understand the customer's instant requirements, decreasing client churn rates, increasing cloud-based solutions deployment, and increasing demand for big data analytics. Other factors that support the digital experience platform industry revenue include the increasing use of advanced techniques such as AI, data analytics, and cloud computing.
Sustainability has become a key focus with consumers and is forcing brands to turn more eco-friendly and reduce their carbon footprint. This also indicates using sustainable materials and wasting less of them but ensuring that they are sourced ethically. As people learn more about climate change, it's not surprising that businesses showing environmental responsibility often have higher customer loyalty and market share.
While personalization is changing customer experiences, businesses are leveraging data and technology to personalize products and services to each individual's preference. It can range from personalization of marketing campaigns to customizable products. On a greater level, by providing a more relevant and engaging experience for the customers on the digital platforms, companies build more authentic relationships with them that help improve their satisfaction and loyalty in the long term. These digital experience platform market dynamics and trends are changing the way businesses engage with consumers.
Digital Experience Platform Market Report Snapshots
Digital Experience Platform Market Size
Digital Experience Platform Market Growth
Digital Experience Platform Market Trends
Digital Experience Platform Market Share
Digital Experience Platform Companies
Digital Experience Platform Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the global digital experience platform market attained a value of nearly USD 10.51 billion.
The market is projected to grow at a CAGR of 11.5% between 2024 and 2032.
The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach about USD 28.12 billion by 2032.
The major market drivers include growing technological innovations, the rising demand for digital experience platforms in developing regions, the increase in the number of internet and smartphone users, and surging volume of data generation.
The key trends guiding the growth of the market include technological advancements, the growing use of data analytics, the increasing integration of AI, and a growing shift towards cloud computing.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Platforms and services are the different components of digital experience platform in the market.
On-premises and cloud are the major deployment types of digital experience platform in the market.
The significant applications in the market include IT and telecom, BFSI, retail, healthcare, manufacturing, travel and hospitality, media and entertainment, and public sector, among others.
The major players in the market are Adobe Inc., Oracle Corporation, International Business Machines Corporation, SAP SE, and Microsoft Corporation, Salesforce.com, Inc., among others.
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