Global Digital Experience Platform Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

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The digital experience platforms market is growing rapidly as businesses focus on meeting the immediate needs of the customer. DXPs enable seamless integration across various digital channels, enhancing customer experience. These platforms help organisations deliver personalised, consistent interactions, boosting engagement and satisfaction across all touchpoints. In May 2024, Acquia expanded its digital experience platform (DXP) with the launch of the Acquia Digital Experience Optimization (DXO) solution. This includes Acquia SEO, Acquia Convert, and Monsido, enhancing content relevance, search performance, and conversions. The solution streamlines optimisation strategies, improving customer engagement and satisfaction throughout the digital journey.

The digital experience platform market is rapidly evolving, driven by the integration of advanced technologies. Digital experience platforms leverage advanced analytics and big data analytics to enhance user interactions. Artificial Intelligence (AI) and Machine Learning (ML) are utilised to personalise experiences and improve decision-making. The seamless integration of these technologies enables businesses to optimise customer journeys, boost engagement, and create more relevant, data-driven experiences across various digital touchpoints.

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The digital experience platform (DXPs) market is experiencing rapid growth, driven by innovation in digital marketing. DXPs enable businesses to deliver personalised, seamless experiences across multiple channels. With the increasing demand for enhanced customer engagement, these platforms are becoming essential tools for organisations seeking to optimise their digital marketing strategies and stay competitive in a fast-evolving market.

In October 2024, Sitecore launched Sitecore Stream, an intelligent digital experience platform (DXP) co-created with leading brands. The platform uses brand-aware AI to assist enterprise marketers in creating personalised content and experiences. Sitecore Stream leverages Microsoft Azure OpenAI, simplifying marketing workflows and enhancing productivity. It integrates with Sitecore's composable DXP products, automating tasks like content creation and A/B testing while ensuring brand compliance. Customers, including Nestlé, have already adopted Sitecore Stream to improve digital marketing effectiveness.

The digital experience platform market is driven by the need to enhance ROI (Return on Investment) through seamless omnichannel strategies. These platforms provide a comprehensive framework at digital touchpoints, enabling businesses to integrate various channels effectively. By optimising customer experiences across multiple platforms, organisations can maximise engagement and achieve better performance, ultimately boosting ROI in the digital landscape.

The digital experience platform (DXP) market focuses on enhancing ROI through seamless integration of digital tools. By improving data distribution across various platforms, DXPs enable businesses to optimise customer interactions. This integration ensures a more efficient flow of information, driving better performance and increased ROI across digital channels. In November 2024, Mitel launched Mitel CX, an AI-powered customer experience platform, to enhance customer engagement, streamline workflows, and improve employee efficiency. The platform supports omnichannel interactions and integrates with unified communications, offering customisable automation, virtual agents, and analytics. Mitel CX aims to meet rising consumer expectations and offers flexible deployment options, including hybrid cloud strategies.

The digital experience platform (DXP) market continues to evolve with significant investment in R&D (Research and Development) to meet the growing demands for enhanced customer experiences. Companies are increasingly integrating AI solutions to improve personalisation and automate customer interactions. This technology focus helps businesses stay competitive, optimise digital touchpoints, and enhance overall customer engagement, paving the way for innovative and efficient digital experiences across various industries.

In September 2024, Avaya launched its Experience Platform (AXP) Public Cloud in India, offering AI-powered capabilities for businesses across various sectors. This platform enables digital access, AI self-service, analytics, and workforce engagement. It supports omnichannel customer interactions, driving growth and improving efficiency. Indian organisations can now leverage advanced AI and journey orchestration to enhance customer experiences, build loyalty, and optimise business outcomes, with a focus on AI integration and data management across sectors like healthcare and government.

Key Trends and Recent Developments

Component Insights

In the global digital experience market, platforms are central to providing seamless, integrated customer experiences across multiple digital touchpoints. These platforms allow businesses to manage content, personalisation, and interactions through a unified system. By consolidating AI, analytics, and customer data management tools, digital experience platforms (DXPs) streamline processes, enabling more efficient and scalable engagement strategies.

These platforms allow businesses to customise digital experiences for diverse audiences, enhancing user satisfaction and engagement. With robust capabilities for real-time content distribution and omnichannel integration, businesses can adapt to evolving customer expectations and stay competitive. Drupal launched its Drupal CMS platform in January 2025, aimed at empowering marketers to create sophisticated digital experiences without requiring technical expertise. The platform provides AI-powered tools, smart defaults, and seamless marketing integrations.

Services within the digital experience market offer a broad range of benefits by empowering businesses to leverage technology for enhanced customer engagement. These services typically include content management, customer journey orchestration, and data analytics. By utilising these services, organisations can optimise their digital strategies and improve operational efficiency, ensuring they meet the demands of modern customers while enhancing brand value.

Additionally, these services provide the necessary expertise and tools for businesses to personalise experiences at scale. In February 2025, Trinity Hunt Partners made significant investments in Craft and Verndale, launching a digital customer experience platform. Rising Phoenix Capital launched a USD 20 million royalty fund, offering high-yield investments in oil and gas royalties, with strong past returns.

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Deployment Insights

On-premise solutions provide organisations with full control over their data, ensuring high levels of security and compliance. Customisation is flexible, enabling tailored digital experiences. Additionally, businesses can leverage existing infrastructure and integrate with legacy systems, offering reliable performance, especially for sensitive industries like finance and healthcare.

Neptune Software launched Neptune DXP Cloud in June 2021, offering a managed, public-cloud version of its low-code app development platform. This solution enabled businesses, especially small and medium-sized ones, to innovate rapidly without managing complex cloud infrastructure. It provided a scalable, secure tech stack built on Microsoft Azure and Kubernetes.

Cloud solutions offer significant advantages, such as scalability, flexibility, and cost-efficiency. Businesses can scale resources up or down based on demand, which is ideal for fluctuating workloads. The cloud provides easy access to data and applications from anywhere, making it ideal for remote work and global collaboration. By outsourcing infrastructure to cloud providers, companies save on capital expenditures for hardware and maintenance, allowing funds to be invested in other areas. Additionally, cloud platforms often include regular updates and advanced features, ensuring businesses remain competitive and can leverage the latest technology without the need for manual upgrades or installations.

Application Insights

B2C models allow businesses to directly engage with consumers, creating personalised digital experiences that drive customer loyalty and increase sales. By leveraging data analytics, companies can deliver tailored content, offers, and recommendations, enhancing user satisfaction and fostering long-term relationships. It also allows businesses to scale efficiently across a wide customer base.

In March 2025, Adobe launched the Adobe Experience Platform Agent Orchestrator, enabling businesses to build and manage AI agents from both Adobe and third-party ecosystems. This platform, coupled with ten purpose-built AI agents, helps businesses deliver personalised customer experiences at scale. Adobe also introduced Brand Concierge, enhancing B2B and B2C engagement through AI-powered, immersive, and conversational brand experiences.

B2B digital experiences help companies streamline processes, foster collaboration, and optimise operations. By implementing digital platforms for communication and transactions, businesses can improve efficiency and reduce operational costs. Additionally, B2B models allow for deeper customer relationships through tailored solutions that cater to specific business needs, enhancing trust and loyalty.

In May 2024, Acquia expanded its digital experience platform by launching Acquia Digital Experience Optimization (DXO). This solution included Acquia SEO, Acquia Convert, and Monsido, aimed at optimising content relevance, search performance, and conversions. The platform helped digital marketing teams streamline optimization strategies for enhanced customer engagement and satisfaction.

End-Use Insights

In the BFSI sector, digital experience platforms streamline customer interactions, enhance service delivery, and boost security. By personalising content, automating processes, and improving engagement, these platforms drive customer satisfaction, increase retention, and provide real-time insights for better decision-making and operational efficiency. In January 2025, ABBANK launched a digital banking platform, ABBANK Business, using Backbase's Engagement Banking Platform. The platform successfully migrated 100% of business clients in three months, enhancing SMEs' banking experience with features like bill payments and international transfers.

Digital experience platforms in healthcare improve patient engagement, streamline appointments, and enable personalised care. By integrating data from various sources, they enhance communication between patients and healthcare providers, optimise workflows, and ensure a more efficient and responsive system, leading to better patient outcomes and satisfaction.

For IT and telecom companies, digital experience platforms optimise customer journeys by personalising services and automating support. These platforms enhance service delivery, improve customer interaction through various touchpoints, and help businesses scale more effectively. In February 2025, Mobicom Corporation partnered with Circles to launch Xplore, an AI-powered platform enhancing digital experiences in Central Asia. The platform, now live in four markets, personalises interactions, boosts engagement, and creates new revenue opportunities, revolutionising customer experiences for Mobicom's consumers.

In manufacturing, digital experience platforms enhance supply chain visibility, optimise production processes, and improve collaboration. By connecting systems and streamlining operations, they provide real-time data for decision-making, improve customer experiences, and ensure more agile and efficient workflows, leading to higher productivity and reduced downtime.

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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Regional Insights

North America has been a dominant region in the global digital experience platform (DXP) market. The demand for advanced digital experiences driven by e-commerce growth, cloud adoption, and AI technologies has significantly boosted market expansion. Key industries like retail, healthcare, and banking have led the way, seeking personalized, efficient, and innovative customer engagement solutions.

In February 2025, the U.S. Small Business Administration launched the MySBA digital platform to improve user experience with advanced digital tools. It streamlined processes, offering single sign-on access to various SBA services. The platform enhanced loan matching, certification processing, and entrepreneurial content, creating a more efficient, responsive, and transparent experience for small business owners, prioritising technology-driven solutions.

Asia Pacific is witnessing rapid growth in the DXP market due to the increasing internet penetration, mobile usage, and digital transformation initiatives across industries. Countries like China, India, and Japan have become key players, with businesses seeking localized content delivery, better customer insights, and improved user experiences. The region's focus on AI-driven platforms and customer-centric strategies is propelling DXP adoption.

In February 2025, Omnichat aimed to raise USD 10 million in Series A+ funding to expand its AI-driven omnichannel customer experience platform. It achieved significant growth, increasing its revenue eightfold in three years. The company planned to expand into Japan, Korea, and Australia, continuing its leadership in AI-powered customer engagement across APAC, with notable global brand partnerships.

Europe’s DXP market is growing rapidly as businesses shift towards digital-first strategies, driven by the increasing importance of customer experience and digital content management. The region’s strong focus on GDPR compliance and data privacy regulations has made it a priority for organizations to adopt platforms that ensure secure and transparent data management, with leading players offering tailored solutions to meet regional demands.

The Middle East and Africa (MEA) region is experiencing substantial growth in the DXP market due to increased digital adoption across industries such as retail, banking, and telecommunications. Governments’ focus on digital transformation and smart city initiatives, alongside a growing demand for localized and personalized experiences, has accelerated the use of DXP solutions in the region.

Key Companies & Market Share Insights

Key players in the global digital experience platform market include:

• Adobe Inc. (NASDAQ: ADBE)
• Oracle Corporation (NYSE: ORCL)
• International Business Machines Corporation (NYSE: IBM)
• SAP SE (ETR: SAP)
• Microsoft Corporation (NASDAQ: MSFT)
• Salesforce.com, Inc.
• Acquia Inc.
• Liferay, Inc.
• Open Text Corporation
• Sitecore
• Others

Global Digital Experience Platform Market Report Segmentation

Digital Experience Platform Market Report Snapshots

Digital Experience Platform Market Size

Digital Experience Platform Market Growth

Digital Experience Platform Market Trends

Digital Experience Platform Market Share

Digital Experience Platform Companies

Digital Experience Platform Market Regional Analysis