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Global Digital Content Creation Market Size, Share, Analysis: By Component: Tools, Services; By Content Format: Textual, Graphical, Video, Audio, Others; By Deployment Type: On-premise, Cloud; By Organisation Size: Large Enterprise, Small and Medium Enterprise; By End Use; Regional Analysis; Competitive Landscape; 2024-2032
Global Digital Content Creation Market Size
The global digital content creation market is projected to grow at a CAGR of 12.50% between 2024 and 2032, reaching a value of around USD 44.56 billion by 2032.
Digital Content Creation Market Outlook
- The growing influence of social media globally is boosting the need for content creation.
- Over 8 years, India saw broadband users surge from 60M to 810M, and smartphones from 150M to 750M, according to PIB.
- The internet was accessed by 63% of the global population in 2021, as per the World Bank, fostering content growth.
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Digital Content Creation Market Growth Rate
Increased market demand for advanced digital content creation tools across diverse industries is propelled by the necessity to allure consumers through refined marketing strategies. Crucial elements encompass enhancing brand image, cost-efficient engagement with leads, and the inclination towards digitalization in marketing efforts.
Social media platforms escalate the requirement for digital content, while tools witness heightened demand owing to the emergence of virtual reality and artificial intelligence. The extensive utilisation of social networking platforms such as Twitter, Instagram, Facebook, and LinkedIn has led to an upsurge in the need for digital content.
As per the Ericsson Mobility Report, global mobile subscriptions reached 8,460 million in 2023 and are projected to reach 9,210 million by 2029. Concurrently, fixed broadband connections totalled 1,450 million in 2023, contributing to the growth of the global digital content creation market.
Key Trends and Developments
Growing artificial intelligence, the rise of interactive content, the emergence of mobile creators and the focus on niche content are the major trends impacting the digital content creation market growth.
April 29, 2024
DJI introduced the DJI Avata 2 aimed at content creators and production pros, boasting enhanced FPV drone experience, imaging, safety, and battery life. It featured DJI Goggles 3 and DJI RC Motion 3 for real-time flight.
April 22, 2024
Pulsar Media, a Geneva-based agency specializing in corporate communications, crisis management, and thought leadership, unveiled Typr, a distinctive generative AI tool crafted to enhance and expedite content creation for communication professionals and thought leaders.
March 8, 2024
Adobe launched the beta of its AI content creation app, Adobe Express, for Android and iOS. It utilized Adobe's Firefly generative AI, providing functions such as Generative Fill, text-to-image, text effects, and mobile video editing.
January 20, 2024
Simplified, a leading AI content creation platform, introduced AI Clips. This advanced tool effortlessly transformed long videos into captivating short clips, revolutionizing content creation with automatic highlights and tailored social media-ready output.
Growing artificial intelligence
It facilitates personalized content production on a large scale, adapting to individual user preferences. Through recommendation algorithms, AI transforms the content creation and consumption landscape.
Rise of interactive content
The surge in interactive content, like quizzes, polls, and interactive videos, reflects creators' increasing desire to actively engage their audiences, emphasizing participatory experiences and user feedback.
Emergence of mobile creators
There is improvement in accessibility and capabilities of smartphones, along with intuitive editing applications. This phenomenon democratizes content creation, resulting in a proliferation of user-generated content.
Focus on niche content
Given the abundance of content, audiences seek authenticity and specialization, prompting creators to thrive by focusing on niche topics and cultivating communities.
Digital Content Creation Market Trends
Platforms such as Snapchat and Instagram popularized ephemeral content, which sparked real-time engagement through disappearing stories. Creators adopted cross-platform approaches, repurposing content for broader reach and engagement via cross-promotion and platform-specific adjustments.
Influencer marketing retained its potency, as brands partnered with micro and nano influencers for genuine connections with specialised audiences. Emerging platforms like Clubhouse, Twitch, and Substack addressed various content creation requirements.
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Digital Content Creation Industry Segmentation
“Digital Content Creation Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Component
- Tools
- Services
Market Breakup by Content Format
- Textual
- Graphical
- Video
- Audio
- Others
Market Breakup by Deployment Type
- On-premise
- Cloud
Market Breakup by Enterprise Size
- Large Enterprise
- Small and Medium Enterprise
Market Breakup by End Use
- Hospitality
- Retail
- Automotive
- Travel and Tourism
- Healthcare
- Pharmaceuticals
- Media and Entertainment
- Government
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Digital Content Creation Market Share
The demand for digital content creation and marketing services is expected to increase, as they help streamline the content creation process, enabling creators to produce high-quality content more efficiently
Content creation services provide specialized expertise, saving time by managing tasks, accessing resources and tools, scaling operations, ensuring consistency, and cost-effectiveness, offering fresh perspectives, and delivering measurable results.
Digital content creation tools streamline workflows, improve quality, enhance accessibility, scalability, and cost-effectiveness, offer creative freedom, and improve audience engagement, enabling efficient, high-quality content production for individuals and businesses.
Video consumption rates, especially short form video content, are expected to remain high as they are naturally more captivating and visually appealing
Video content in digital content creation provides significant engagement, visual communication, emotional resonance, versatility, shareability, improved demonstration, brand development, and measurable outcomes enabling effective communication strategies.
Graphical content enhances digital content creation by delivering visual appeal, reinforcing brand identity, versatility across platforms, simplified information visualization, heightened engagement, and SEO benefits fostering effective communication strategies.
Digital Content Creation Market Leaders
The companies offer assistance to users for creating exceptional content that aligns with their objectives and brand.
Adobe Inc., founded in 1982 in California is a renowned global software company recognized for its innovative, creative and digital marketing solutions, empowering individuals and businesses to create, manage, and deliver compelling content.
Corel Corporation, established in 1985 in Canada, is a leading software company acclaimed for its diverse range of graphic design, productivity, and digital media software, serving professionals and enthusiasts worldwide.
MarketMuse, Inc., founded in 2009 in the United States, provides AI-powered content intelligence and strategy solutions, enabling marketers and content creators to optimize content performance and drive organic growth effectively.
Quark Software Inc., established in 1981 in the United States, specializes in content automation and publishing software solutions, empowering organizations to streamline content workflows and efficiently deliver engaging content across various channels.
Other players in the content creation market are Acrolinx GmbH., Aptara Inc., Avid Technology, Inc., PicsArt, Inc., Integra Software Services Pvt. Ltd., and Canva, among others.
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Digital Content Creation Market Analysis by Region
North America leads the market due to the increasing focus of businesses on expanding their global reach by utilising innovative marketing and promotional strategies.
North America maintains a substantial share of the global market owing to the widespread adoption and penetration of digital content creation tools and services, along with their extensive application across various end-user segments in the region. With 92% of the population in the United States using the internet in 2021 (according to the World Bank), this trend is expected to continue to grow.
Additionally, the Asia Pacific region is poised for growth, supported by the increasing adoption of digital content-creation tools in countries like China, India, and Japan. These countries are actively developing robust internet infrastructure and digital technology, offering substantial opportunities for vendors in the market.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Component |
|
| Breakup by Content Format |
|
| Breakup by Deployment Type |
|
| Breakup by Enterprise Size |
|
| Breakup by End Use |
|
| Breakup by Region |
|
| Market Dynamics |
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| Value Chain Analysis |
|
| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Digital Content Creation Market Analysis
8.1 Key Industry Highlights
8.2 Global Digital Content Creation Historical Market (2018-2023)
8.3 Global Digital Content Creation Market Forecast (2024-2032)
8.4 Global Digital Content Creation Market by Component
8.4.1 Tools
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Services
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Digital Content Creation Market by Content Format
8.5.1 Textual
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Graphical
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Video
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Audio
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Others
8.6 Global Digital Content Creation Market by Deployment Type
8.6.1 On-premise
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Cloud
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Digital Content Creation Market by Enterprise Size
8.7.1 Large Enterprise
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Small and Medium Enterprise
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.8 Global Digital Content Creation Market by End Use
8.8.1 Hospitality
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Retail
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Automotive
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Travel and Tourism
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Healthcare
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
8.8.6 Pharmaceuticals
8.8.6.1 Historical Trend (2018-2023)
8.8.6.2 Forecast Trend (2024-2032)
8.8.7 Media and Entertainment
8.8.7.1 Historical Trend (2018-2023)
8.8.7.2 Forecast Trend (2024-2032)
8.8.8 Government
8.8.8.1 Historical Trend (2018-2023)
8.8.8.2 Forecast Trend (2024-2032)
8.8.9 Others
8.9 Global Digital Content Creation Market by Region
8.9.1 North America
8.9.1.1 Historical Trend (2018-2023)
8.9.1.2 Forecast Trend (2024-2032)
8.9.2 Europe
8.9.2.1 Historical Trend (2018-2023)
8.9.2.2 Forecast Trend (2024-2032)
8.9.3 Asia Pacific
8.9.3.1 Historical Trend (2018-2023)
8.9.3.2 Forecast Trend (2024-2032)
8.9.4 Latin America
8.9.4.1 Historical Trend (2018-2023)
8.9.4.2 Forecast Trend (2024-2032)
8.9.5 Middle East and Africa
8.9.5.1 Historical Trend (2018-2023)
8.9.5.2 Forecast Trend (2024-2032)
9 North America Digital Content Creation Market Analysis
9.1 Market by Component
9.2 Market by Content Format
9.3 Market by Deployment Type
9.4 Market by Enterprise Size
9.5 Market by End Use
9.6 Market by Country
9.6.1 United States of America
9.6.1.1 Historical Trend (2018-2023)
9.6.1.2 Forecast Trend (2024-2032)
9.6.2 Canada
9.6.2.1 Historical Trend (2018-2023)
9.6.2.2 Forecast Trend (2024-2032)
10 Europe Digital Content Creation Market Analysis
10.1 Market by Component
10.2 Market by Content Format
10.3 Market by Deployment Type
10.4 Market by Enterprise Size
10.5 Market by End Use
10.6 Market by Country
10.6.1 United Kingdom
10.6.1.1 Historical Trend (2018-2023)
10.6.1.2 Forecast Trend (2024-2032)
10.6.2 Germany
10.6.2.1 Historical Trend (2018-2023)
10.6.2.2 Forecast Trend (2024-2032)
10.6.3 France
10.6.3.1 Historical Trend (2018-2023)
10.6.3.2 Forecast Trend (2024-2032)
10.6.4 Italy
10.6.4.1 Historical Trend (2018-2023)
10.6.4.2 Forecast Trend (2024-2032)
10.6.5 Others
11 Asia Pacific Digital Content Creation Market Analysis
11.1 Market by Component
11.2 Market by Content Format
11.3 Market by Deployment Type
11.4 Market by Enterprise Size
11.5 Market by End Use
11.6 Market by Country
11.6.1 China
11.6.1.1 Historical Trend (2018-2023)
11.6.1.2 Forecast Trend (2024-2032)
11.6.2 Japan
11.6.2.1 Historical Trend (2018-2023)
11.6.2.2 Forecast Trend (2024-2032)
11.6.3 India
11.6.3.1 Historical Trend (2018-2023)
11.6.3.2 Forecast Trend (2024-2032)
11.6.4 ASEAN
11.6.4.1 Historical Trend (2018-2023)
11.6.4.2 Forecast Trend (2024-2032)
11.6.5 South Korea
11.6.5.1 Historical Trend (2018-2023)
11.6.5.2 Forecast Trend (2024-2032)
11.6.6 Australia
11.6.6.1 Historical Trend (2018-2023)
11.6.6.2 Forecast Trend (2024-2032)
11.6.7 Others
12 Latin America Digital Content Creation Market Analysis
12.1 Market by Component
12.2 Market by Content Format
12.3 Market by Deployment Type
12.4 Market by Enterprise Size
12.5 Market by End Use
12.6 Market by Country
12.6.1 Brazil
12.6.1.1 Historical Trend (2018-2023)
12.6.1.2 Forecast Trend (2024-2032)
12.6.2 Argentina
12.6.2.1 Historical Trend (2018-2023)
12.6.2.2 Forecast Trend (2024-2032)
12.6.3 Mexico
12.6.3.1 Historical Trend (2018-2023)
12.6.3.2 Forecast Trend (2024-2032)
12.6.4 Others
13 Middle East and Africa Digital Content Creation Market Analysis
13.1 Market by Component
13.2 Market by Content Format
13.3 Market by Deployment Type
13.4 Market by Enterprise Size
13.5 Market by End Use
13.6 Market by Country
13.6.1 Saudi Arabia
13.6.1.1 Historical Trend (2018-2023)
13.6.1.2 Forecast Trend (2024-2032)
13.6.2 United Arab Emirates
13.6.2.1 Historical Trend (2018-2023)
13.6.2.2 Forecast Trend (2024-2032)
13.6.3 Nigeria
13.6.3.1 Historical Trend (2018-2023)
13.6.3.2 Forecast Trend (2024-2032)
13.6.4 South Africa
13.6.4.1 Historical Trend (2018-2023)
13.6.4.2 Forecast Trend (2024-2032)
13.6.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Trade Data Analysis
16.1 Major Importing Countries
16.1.1 By Volume
16.1.2 By Value
16.2 Major Exporting Countries
16.2.1 By Volume
16.2.2 By Value
17 Price Analysis
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 Adobe Inc.
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Corel Corporation.
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 MarketMuse, Inc.
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Quark Software Inc.
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Acrolinx GmbH.
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 Aptara Inc.
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Avid Technology, Inc.
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 PicsArt, Inc.
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 Integra Software Services Pvt. Ltd.
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 Canva
18.2.10.1 Company Overview
18.2.10.2 Product Portfolio
18.2.10.3 Demographic Reach and Achievements
18.2.10.4 Certifications
18.2.11 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Digital Content Creation Market: Key Industry Highlights, 2018 and 2032
2. Global Digital Content Creation Historical Market: Breakup by Component (USD Million), 2018-2023
3. Global Digital Content Creation Market Forecast: Breakup by Component (USD Million), 2024-2032
4. Global Digital Content Creation Historical Market: Breakup by Content Format (USD Million), 2018-2023
5. Global Digital Content Creation Market Forecast: Breakup by Content Format (USD Million), 2024-2032
6. Global Digital Content Creation Historical Market: Breakup by Deployment Type (USD Million), 2018-2023
7. Global Digital Content Creation Market Forecast: Breakup by Deployment Type (USD Million), 2024-2032
8. Global Digital Content Creation Historical Market: Breakup by Enterprise Size (USD Million), 2018-2023
9. Global Digital Content Creation Market Forecast: Breakup by Enterprise Size (USD Million), 2024-2032
10. Global Digital Content Creation Historical Market: Breakup by End Use (USD Million), 2018-2023
11. Global Digital Content Creation Market Forecast: Breakup by End Use (USD Million), 2024-2032
12. Global Digital Content Creation Historical Market: Breakup by Region (USD Million), 2018-2023
13. Global Digital Content Creation Market Forecast: Breakup by Region (USD Million), 2024-2032
14. North America Digital Content Creation Historical Market: Breakup by Country (USD Million), 2018-2023
15. North America Digital Content Creation Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Europe Digital Content Creation Historical Market: Breakup by Country (USD Million), 2018-2023
17. Europe Digital Content Creation Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Asia Pacific Digital Content Creation Historical Market: Breakup by Country (USD Million), 2018-2023
19. Asia Pacific Digital Content Creation Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Latin America Digital Content Creation Historical Market: Breakup by Country (USD Million), 2018-2023
21. Latin America Digital Content Creation Market Forecast: Breakup by Country (USD Million), 2024-2032
22. Middle East and Africa Digital Content Creation Historical Market: Breakup by Country (USD Million), 2018-2023
23. Middle East and Africa Digital Content Creation Market Forecast: Breakup by Country (USD Million), 2024-2032
24. Global Digital Content Creation Market Structure
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 12.50% between 2024 and 2032.
The revenue generated from the digital content creation market is expected to reach USD 44.56 billion in 2032.
The market is categorised based on the component into tools and services.
The key players are Adobe Inc., Corel Corporation, MarketMuse, Inc., Quark Software Inc., Acrolinx GmbH, Aptara Inc., Avid Technology, Inc., PicsArt, Inc., Integra Software Services Pvt. Ltd., and Canva, among others.
Based on the content format, the market is divided into textual, graphical, video, audio, and others.
Based on the enterprise size, the market is divided into large enterprises and small and medium enterprises.
The market is broken down into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.
Analyst Review
The global digital content creation market is being driven by the increasing demand for digitalised content from various business sectors. Aided by the robust internet infrastructure and digital technology and increasing demand for improving brand status with valuable content, the market is expected to witness further growth in the forecast period of 2024-2032, growing at a CAGR of 12.50%. The market is projected to reach USD 44.56 billion by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the market. The various components of the market include tools and services. The market consists of textual, graphical, video, and audio based on the content format, among others. By deployment type, the market is divided into on-premise and cloud. The market is segmented into large enterprises and small and medium enterprises based on enterprise size. The end-uses of the market are hospitality, retail, automotive, travel and tourism, healthcare, pharmaceuticals, media and entertainment, and government, among others. The major regional markets for digital content creation are North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa. The key players in the above market include Adobe Inc., Corel Corporation., MarketMuse, Inc., Quark Software Inc., Acrolinx GmbH., Aptara Inc., Avid Technology, Inc., PicsArt, Inc., Integra Software Services Pvt. Ltd., and Canva, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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