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Report Overview
The global dark spirits market value reached around USD 105.10 Billion in 2024 due to increasing popularity of premium craft spirits, particularly among millennials. Brands like Bulleit Bourbon and Havana Club Rum have gained traction for their artisanal production methods and distinctive flavours. As a result, the industry is expected to grow at a CAGR of 6.50% during the forecast period of 2025-2034 to attain a value of USD 197.29 Billion by 2034. The growing interest in spirit tourism, exemplified by distilleries like Jack Daniel's Distillery in Tennessee offering tours and tastings, contributes to market growth.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
- In 2023, sales of Brandy and Cognac in the United States reached 12.5 million cases, each containing 9 litres, resulting in substantial revenue that has bolstered the demand for dark spirits. This surge highlights a growing preference among consumers for high-quality, sophisticated alcoholic beverages.
- According to IWSR Drinks Insights, Spain accounted for 6% of global consumption of dark spirits in 2022. The region's rich cultural heritage around spirits, combined with a growing interest in craft distilling and premium offerings, positions Spain as a key player in the dark spirits market. As European consumers increasingly seek unique and high-quality options, brands are responding with innovative products that cater to these preferences.
- The Philippines is the largest producer of rum globally and Tanduay Distillers is a significant contributor to this production. The country's favourable climate for sugarcane cultivation enhances its rum production capabilities, allowing it to meet both domestic and international demand. Rum's popularity is particularly strong in Central and South America, where it dominates the dark spirits market.
Dark Spirits Market Growth
Dark spirits are liquors that are darker in appearance. All distilled liquors start out clear, like clear spirits but eventually turn darker. This can be due to their ageing in the barrels or adding caramel to maintain their golden amber colour. Brandy is distilled from wine or mash of any fruit, especially grapes. As per the dark spirits industry analysis, whiskey is distilled from barley, corn, rye, and wheat. Rum, on the other hand, is distilled from sugarcane and its by-products, such as sugarcane juice, molasses, and others. The base is then mixed with water and yeast to complete the process. Emerging markets, especially in Asia Pacific and Latin America, are witnessing rapid urbanisation and rising disposable incomes. This economic growth leads to increased consumption of premium dark spirits in these regions.
Dark Spirits Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the market reached an approximate value of USD 105.10 Billion.
The dark spirits market is assessed to grow at a CAGR of 6.50% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 197.29 Billion by 2034.
The major market drivers include the rising population, growing urbanisation, and the growing demand for craft spirits among millennials.
The key trends guiding the market growth are the rising demand for clean labelled, organic, natural, additive-free, and GMO-free alcohol and the introduction of new product variants that meet evolving consumer demands.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The various dark spirit types considered in the market report are whiskey, rum, and brandy.
The leading distribution channels of dark spirits are on-trade and off-trade.
The major players in the market are Anheuser-Busch InBev SA/NV, Asahi Group Holdings, Ltd., Kirin Brewery Company, Limited, Suntory Holdings Limited, and Diageo Plc, among others.
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