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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Customer Success Platform Market Analysis by Region
North America is one of the prominent regions as it has a high concentration of customer success platform vendors
The North American region is anticipated to hold a dominant position in the customer success platform market as it has a high concentration of customer success platform vendors, such as Salesforce, Gainsight, Totango, and ChurnZero. The region also has a large and diverse customer base, spanning across various industries, such as technology, healthcare, financial services, and education. The key factors that drive the customer success platform market growth in this region are the high awareness and adoption of customer success platform among businesses, the strong presence of cloud infrastructure and service providers, and the increasing competition and customer expectations in the market.
As per customer success platform market report, the Asia Pacific is the fastest-growing market for customer success platform as the region is witnessing a rapid digital transformation and adoption of cloud-based solutions among businesses, especially in emerging economies, such as China, India, Japan, and Australia. The region also has a large and growing population of internet and smartphone users, creating a huge potential for customer success platform vendors to tap into. The key factor that drive the market in Asia Pacific is the increasing demand for customer success platform from small and medium-sized enterprises (SMEs).
Moreover, Europe also has a well-developed customer success platform industry, with several established and emerging vendors, such as Planhat, Custify, UserIQ, and Akita. The key factors that drive the customer success platform market value in Europe are the high adoption of customer success platform among businesses, the strong regulatory and compliance framework for data protection and privacy, and the increasing focus on customer satisfaction and retention.
Customer Success Platform Market Report Snapshots
Customer Success Platform Market Size
Customer Success Platform Market Trends
Customer Success Platform Market Share
Customer Success Platform Companies
Customer Success Platform Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the customer success platform market reached an approximate value of USD 1704.37 million.
The market is expected to grow at a CAGR of 26.1% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 13,740.39 million by 2032.
Customer success platform (CSP) is a software solution that helps businesses manage their customer relationships, retention, and loyalty. CSPs enable companies to identify risks and opportunities, deliver customer support and guidance, and measure the impact of customer success initiatives.
The major drivers of the market include the rise in data volume, increase in digitalisation, rising acceptance of advanced technologies such as Artificial Intelligence (AI) and Machine Learning (ML), innovation in start-ups based on customer success platforms, and higher adoption of customer satisfaction solutions across various industry verticals.
Key trends aiding customer success platform market expansion include the introduction of cloud computing for customer satisfaction, and the need for innovative solutions to track customer scores and lower turnover.
The major regions in the market are North America, Latin America, Middle East and Africa, Europe, and Asia Pacific.
The significant application of the global customer success platform market are customer experience management, sales and marketing management, risk and compliance management, and customer service.
Based on deployment model, the market can be divided into on-premises and cloud.
The market can be divided based on organisation size into small and medium-sized enterprises and large enterprises.
The significant industry verticals are banking, financial services, and insurance, retail and e-commerce, telecommunications and IT, healthcare and life sciences, and government and public sector, among others.
Key players in the market are Gainsight, Inc., Salesforce.com, Inc., SmartKarrot Inc., Totango, Inc., ClientSuccess, Inc., Strikedeck, Inc., ChurnZero, Inc, and Freshworks Inc., among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124