Base Year
Historical Year
Forecast Year
The global custom t-shirt printing market attained a value of USD 4.07 billion in 2023. The market is estimated to grow at a CAGR of 9.4% between 2024 and 2032, to reach a value of USD 9.14 billion by 2032.
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Custom t-shirt printing allows users to personalize clothing with designs and colours, offering a unique experience. Its affordability, speed, and satisfaction enhance the market growth. The fashion industry's prosperity, driven by rising disposable income, urbanization, and celebrity influence, fuels demand. Increased awareness of customization benefits, like diverse designs and enhanced personalization, drives the custom t-shirt printing market growth.
With India's rising disposable income, PIB reports the Gross National Disposable Income (GNDI) for 2022-23 at INR 273.99 lakh crore, up from INR 239.25 lakh crore in 2021-22, indicating a 14.5% growth. This favours the demand for innovative and personalised apparel, including custom t-shirt and its printing.
The rise of digital printing, thriving e-commerce sector, focus on sustainability, and on-demand printing are the major trends impacting the custom t-shirt printing market growth.
January 19, 2024
Big Frog Custom T-shirts & More opened in Austin, offering custom apparel like T-shirts, bags, and accessories, with various printing services and free design assistance.
November 21, 2023
Off/Script, a platform driven by community collaboration and focusing on AI-generated merchandise, introduced a mobile application enabling users to conceive, share, and monetize product prototypes, spanning various categories such as clothing and electronics.
March 28, 2022
Delta Apparel, Inc. expanded its digital print business with advanced technology to meet market demands, collaborating with Fanatics. This innovation revolutionized the made-to-order model, ensuring quality and print standards for real-time licensed sports merchandise.
December 15, 2020
Amazon launched Made for You, allowing customers to create personalized clothing like custom T-shirts tailored to individual measurements. Unlike scanning apps, users provided height, weight, body style, and photos for precise fitting.
Rise of digital printing
DTG (Direct-to-Garment) and DTF (Direct-to-Film) digital printing methods are increasingly favoured, offering quicker turnaround, reduced costs for small orders, and superior fabric printing compared to traditional methods.
Thriving e-commerce sector
Online platforms now simplify custom t-shirt design and ordering. With user-friendly interfaces and on-demand printing, customization is swift, leading to expedited delivery.
Focus on sustainability
The demand for sustainable practices in t-shirt printing grows as eco-conscious consumers favour organic materials, water-based inks, and energy-efficient methods.
On-demand printing rises
Subscriptions for curated designs with on-demand printing are gaining popularity, providing regular custom t-shirts for individuals seeking fresh, personalised apparel.
Personalisation is increasing, meeting the need for distinct designs reflecting individual identities. Sustainability is growing, emphasizing eco-friendly materials and processes. Technology integration is leading to the adoption of advanced printing techniques like DTG and sublimation.
On-demand services cater to specialized markets, while e-commerce broadens reach. Fashion partnerships and customization tools enrich offerings, targeting specific interests like sports teams and fandoms.
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“Custom T-shirt Printing Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Design
Market Breakup by Printing Technique
Market Breakup by Sales Channel
Market Breakup by Region
Graphic design enjoys substantial demand, as it can enhance the appeal of custom t-shirts with visually appealing designs, attracting attention, and making them more desirable to consumers.
Graphic design elevates custom t-shirts by enhancing visual attractiveness, expressing brand identity, allowing for personalization, setting them apart in the market, and serving as an effective communication tool.
Artwork fosters creativity, individuality, emotional connections, storytelling, cultural reflection, and perceived value, attracting collectors and enthusiasts.
Online orders have recorded a substantial growth as online channels provide customers with the ability to design and purchase t-shirts from any location with internet connectivity, offering convenience and a user-friendly experience.
Online custom t-shirt printing provides convenience, global accessibility, cost-effectiveness, personalization, and analytics. Customers can design and purchase from anywhere, while businesses can reach wider audiences with competitive pricing and robust customization options.
Offline printing offers personalized service, tangible experiences, immediate access to products, community engagement, and enhanced brand visibility through physical stores.
The companies serve as creative platforms for customizing clothing, accessories, and other items.
CafePress Inc.
Established in 1999, CafePress operates as an online retailer specializing in customizable merchandise, headquartered in Louisville, Kentucky. It offers a diverse range of products, enabling customers to craft unique designs, spanning apparel to home decor.
Real Thread, Inc.
Founded in 2008 in Orlando, Florida, Real Thread specializes in high-quality custom apparel printing, prioritizing excellence, and innovation. It caters to businesses, events, and organizations nationwide.
CustomInk, LLC
Established in 2000, CustomInk leads the market in personalized apparel and accessories. Based in Fairfax, Virginia, it provides a user-friendly online platform for customers to design and order customized merchandise for various needs.
Printful Inc.
Printful, founded in 2013, operates as a print-on-demand drop shipping and fulfilment company in Charlotte, North Carolina. It offers a comprehensive solution for businesses seeking to create and sell custom-designed products with minimal initial investment.
Other players in the custom t-shirt printing market are Spreadshirt, Inc., RushOrderTees, Big Frog Custom T-Shirts, Threadbird, VistaPrint, and UberPrints, Inc., among others.
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Asia Pacific dominates the market, fuelled by consumer demand for unique and personalized clothing, reflecting individuality and self-expression.
In Asia Pacific, the rapid surge of social media plays a vital role in promoting premium custom t-shirts. According to market analysis, the increasing adoption of custom t-shirt printing in advertising amplifies company branding, driving higher revenues.
In 2022, the World Bank noted that women comprised 51.4% of Japan's population, while men represented 49%, fuelling demand in the custom t-shirt market.
In Europe, the expanding online retail sector enhances consumer convenience through improved accessibility, design standards, and doorstep delivery of custom t-shirt printing, marking significant industry trends.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Design |
|
| Breakup by Printing Technique |
|
| Breakup by Sales Channel |
|
| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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Custom T-shirt Printing Market Size
Custom T-shirt Printing Market Growth
Custom T-shirt Printing Market Trends
Custom T-shirt Printing Market Share
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market was valued at USD 4.07 billion in 2023.
The market is projected to grow at a CAGR of 9.4% between 2024 and 2032.
The revenue generated from the custom t-shirt printing market is expected to reach USD 9.14 billion in 2032.
The market is categorised based on the design into graphic design and artwork.
The key market players are CafePress Inc., Real Thread, Inc., CustomInk, LLC, Printful Inc., Spreadshirt, Inc., RushOrderTees, Big Frog Custom T-Shirts, Threadbird, VistaPrint, and UberPrints, Inc., among others.
Based on the printing technique, the market is divided into screen printing, digital printing, and plot printing.
Based on the sales channel, the market is divided into offline and online.
The market is broken down into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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