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Report Overview
The global custom shoes market was valued at USD 900.42 Billion in 2025 and is expected to grow at a CAGR of 5.00% during the forecast period of 2026-2035. Increasing demand for shoes featuring hyper-personalisation, ranging from NFT-linked designs to biodegradable soles, among Gen Z and millennials is steering rapid growth, aiding the market to reach a value of USD 1466.69 Billion by 2035.
Government initiatives are also propelling the global market forward. In the United Kingdom, Innovate UK’s funding under the Smart Program that provides grants of between EUR 100,000 to EUR 500,000 has supported startups integrating 3D scanning and AI into shoe customisation platforms. Meanwhile, the EU’s Horizon 2020 project also spotlighted digital fashion ecosystems, encouraging SMEs to adopt 3D printing for rapid prototyping. These programmes have opened opportunities for smaller players to bring in technology-led flexibility without heavy upfront costs.
Growth in the custom shoes market is boosted by the blend of personalisation and advanced technology, particularly in the post-pandemic era, as consumer preferences drastically shifted towards comfort and individuality. With increased disposable income and wellness awareness, demand has surged not just for comfort-driven designs but also for bespoke aesthetics. This spike reflects a growing demand among professionals, athletes, and even orthopaedic patients.
Apart from design, custom shoes are being integrated with biofeedback sensors and sustainable materials. For instance, several manufacturers in Europe such as Studio Klarenbeek & Dros, Olmix, and Fermentalg, have started using algae-based soles and recycled fibres. This convergence of sustainability and innovation is becoming a core differentiator in B2B procurement, shaping the custom shoes market dynamics. Moreover, customisation is evolving from luxury into utility, especially across corporate gifting, athlete gear, and medical footwear.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
Competitive Landscape
Leading custom shoes market players are focusing on digital configurators, AI-powered design tools, and eco-material sourcing. Partnerships with hospitals, gyms, and sports academies are opening opportunities for B2B verticals, particularly in wellness and performance wear. Players are also exploring licensing models to let smaller brands use their customisation technology, creating a decentralised ecosystem. Companies like Puma and New Balance have used 3D printing technology are creating incredibly comfortable and customised shoes.
For custom shoes companies, sustainability has become a non-negotiable factor, prompting investment in circular design systems and repair-based business models. Localised production hubs are also emerging as a way to reduce supply chain delays and tap into regional styling trends. AI-aided design, bio-material innovation, micro-manufacturing, corporate wellness initiatives, and on-demand digital platforms are transforming how B2B clients engage with and invest in the market.
Nike Inc.
Founded in 1964 and headquartered in Oregon, United States, Nike has pioneered digital design customisation via its “Nike By You” platform, offering personalised footwear at scale. It partners with sports academies and large retailers for limited-edition bulk orders and athlete-centric custom designs.
AliveShoes Inc.
Founded in 2013, AliveShoes empowers designers globally to build custom shoes without owning a factory. Their B2B model includes white-label custom production for influencers, creative studios, and apparel startups across 130+ countries.
Edward Green & Co. Ltd.
Known for high-end, handcrafted shoes, Edward Green integrates digital fitting with classic design. The company, founded in 1890 and based in Northampton, United Kingdom, partners with tailors and luxury brands to provide made-to-measure services in limited-run, premium B2B drops.
Undandy S.A.
Established in the year 2015 and founded in Lisbon, Undandy blends artisanal craftsmanship with tech-enabled customisation. They offer business-class shoes tailored by AI-foot scans and sell to boutique B2B clients including hotels, corporate gift suppliers, and stylists globally.
Other key players in the market are John Lobb, Crockett & Jones Ltd., J.M. WESTON, S.A.S., Toesmith Shoes, Inc., Italian Shoe Factory, and Carmina Shoemaker, among others.
Custom Shoes Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market is projected to grow at a CAGR of 5.00% between 2026 and 2035.
Key strategies driving the market include investing in AI-based fitting, forming localised production alliances, offering white-label custom solutions, integrating ESG metrics, and co-developing seasonal collections with fashion or fitness B2B partners.
The emergence of the new fashion trends in the global society is expected to be a key trend guiding the growth of the industry.
The different products available in the global market are running shoes, walking shoes, aerobic shoes, trekking shoes, and sports shoes, among others.
Custom shoes have offline and online distribution channels.
End users of custom shoes include men, women, and kids.
The leading players in this market are Nike Inc., AliveShoes Inc., Edward Green & Co. Ltd., Undandy S.A., John Lobb, Crockett & Jones Ltd., J.M. WESTON, S.A.S., Toesmith Shoes, Inc., Italian Shoe Factory, and Carmina Shoemaker, among others.
In 2025, the custom shoes market reached an approximate value of USD 900.42 Billion.
The key challenges are high production costs, complex sizing logistics, and lack of standardised technology integration.
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