Global Cranberry Extract Market Report and Forecast 2024-2032

Global Cranberry Extract Market Outlook

The global cranberry extract market size reached a value of nearly USD 729.14 million in 2023. The market is projected to grow at a CAGR of 5.7% between 2024 and 2032 and reach around USD 1203.08 million by 2032.

Key Takeaways

• The market for cranberry extract is being driven by the rising demand for the product from the food and beverage industry as food colour.

• The cranberry extract market is driven by the rising demand for natural flavours and pigmenting agents.

• According to industry reports, around 75% of consumers are willing to pay more for natural and clean-label products.

The growing awareness regarding the benefits of using natural products is boosting the adoption of cranberry extract products as opposed to artificial agents. Cranberries and cranberry products are exported to various countries worldwide, with the United States and Canada being major exporters. European countries, such as the United Kingdom, Germany, and the Netherlands, are significant importers of cranberries.

Some of the factors driving the cranberry extract market growth are the growing popularity of natural food colour and the expanding food and beverage sector. Cranberries are known for their potential health benefits, including being a good source of antioxidants, vitamins, and minerals. They are often promoted for their potential to support urinary tract health. Only about 5% of cranberries produced in the United States are sold fresh, and the remaining 95% are processed, most commonly for juice and juice blends.

Figure: Key Cranberry Producing Countries (Production in Thousand), 2023

Key Trends and Developments

Health benefits of cranberries; rising demand for cranberry extract in food and beverage applications; surging preference for natural flavours; and the thriving cosmetics industry are favouring the cranberry extract market growth

June 2023

Ocean Spray Cranberries Inc. introduced Snack Medley, a line of snackable dried-fruit mixes.

June 2023

Naturex acquired the entire capital of Vegetable Juices Inc., a Chicago-based company with expertise in manufacturing and distributing natural vegetable ingredients.

May 2023

Ocean Spray Cranberries, Inc. collaborated with The Hershey Co., headquartered in Pennsylvania, to launch a new line of fruit snacks that are dipped in chocolate.

March 2023

ENI developed polyphenol sources with well-defined health advantages, tailored for inclusion in supplements, beverages, and powdered products.

Health benefits of cranberry

Being a good source of antioxidants, vitamins, and minerals, cranberries are often promoted for their potential to support urinary tract health.

Increasing application of cranberry extracts in the food and beverages sector

In the food and beverages sector, cranberry extracts are used as a natural food colour and flavouring agent.

Growing demand for natural flavours

The growing demand for natural flavours, driven by consumer demand for natural and clean-labelled products, is aiding the cranberry extract market growth.

Applications of cranberry in the cosmetics industry

Cranberry extract is used in the cosmetic industry as it is rich in antioxidants and Vitamin C, hence stimulating the natural rejuvenation of the skin.

Global Cranberry Extract Market Trends

Various pharmaceutical studies have linked the nutrients in cranberries to a lower risk of urinary tract infection (UTI), the prevention of certain types of cancer, improved immune function, and decreased blood pressure. Globally, the prevalence of urinary tract is growing. With over 400 million occurrences each year, bacterial urinary tract infections are the most common type of bacterial infection. Cranberry supplements are used in the treatment of the disease as they contain high proanthocyanidin content.

Furthermore, the growing focus towards innovations in cranberry extract products is leading consumers to prioritise additive-free food and beverages. Only about 5% of cranberries produced in the United States are sold fresh, and the remaining 95% are processed, most commonly for juice and juice blends.

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Market Segmentation

Global Cranberry Extract Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup By Source:

• Organic

• Conventional

Market Breakup By Product Form:

• Liquid

• Dried

• Powder

Market Breakup By Application:

• Food and Beverages

• Pharmaceuticals

• Nutraceuticals

• Cosmetics and Personal Care

• Others

Market Breakup By Distribution Channel:

• Direct

• Indirect

Market Breakup By Region:

• North America

• Europe

• Asia Pacific 

• Latin America 

• Middle East and Africa 

Conventional cranberry extract is expected to dominate the cranberry extract market share due to its high nutritional content

Conventional sources of cranberries are less fluctuating in terms of pricing, and highly available due to the ease of excessive production. Conventional farming methods frequently concentrate on maximising crop yield and effectiveness, which can result in higher production levels than organic farming. With the rising investment activities within cranberry production, producers with conventional farming tend to grow more berries than Americans consume.

Organic cranberry extract involves cranberries, which are grown organically without the use of synthetic pesticides, herbicides, or genetically modified organisms (GMOs). The key factors like high demand due to its nutritional content, rising public awareness of healthy lifestyles, and consumer shift towards a vegan diet are the market drivers of organic cranberries. Fruits and vegetables that are grown using organic techniques typically contain 30% more antioxidants. The number of vitamins, minerals, and other nutrients is also higher in organic cranberries.

Competitive Landscape

Market players are increasing their collaboration, partnership, and research and development activities to gain a competitive edge

Ocean Spray

Ocean Spray, headquartered in the United States and founded in 1930, is a prominent juice supplier. Its product line includes fresh fruits, sauces, and snacks with fruit flavours, juices and drinks made from various fruits like cranberries, blueberries, and grapefruit, and dried fruits like dried cranberries.

Nexira

Nexira, headquartered in France and founded in 1985, offers emulsifiers and stabilisers, coating agents, texturisers, encapsulating agents, and a wide variety of branded natural acacia gum components.

Ethical Naturals, Inc.

Ethical Naturals, headquartered in the United States, was founded in 1895. It offers AlphaWave L-Theanine, GreenGrown Glucosamine, Cranberex Cranberry, PureLeaf Ginkgo biloba, ResveraTrue resveratrol, and other special ingredients.

Naturex

Naturex, headquartered in France and founded in 1992, provides a wide range of premium ingredients for food, medicine, nutraceuticals, and cosmetic uses that are ethically obtained from nature.

Other key players in the cranberry extract market include Artemis International, Diana Food, Decas Cranberry Products, Inc., and Northland Cranberries, Inc.

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Global Cranberry Extract Market Analysis by Region

North America is anticipated to hold a dominant position in the market as the United States is one of the major suppliers of cranberry extract for the food and beverage industry. Cranberries are consumed by Americans in nearly 400 million pounds annually, with Thanksgiving week accounting for 20% of total consumption. In 2021, American farmers harvested cranberries on 16,000 hectares, producing 0.3 million metric tonnes.

The Europe cranberry extract market is driven by the significant production of cranberries in countries such as Lithuania, Bulgaria, Poland, and the Netherlands. Naturex, a part of Givaudan and headquartered in France, along with Canada-based Fruit d'Or, stands as one of the prominent suppliers of cranberry extracts within the European market. In response to the increasing demand, these companies are introducing organic cranberry extracts to strategically address this growing market segment.

The Asia Pacific also holds a prominent cranberry extract market share, driven by rising consumer health consciousness. In the region, the penetration rates of cranberry products in bakeries and convenience stores have risen rapidly, climbing to 50% and 29%, respectively. China, India, and South Korea are among the major producers. With the growing popularity of healthier snacks, drinks, and dietary supplement options that contain cranberries, food manufacturers such as Del Monte Foods and Dabur Ltd. are capitalising on this trend.

Key Highlights of the Report

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Cranberry Extract Market Report Snapshots

Cranberry Extract Market Size

Cranberry Extract Market Trends

Cranberry Extract Market Regional Analysis

Cranberry Extract Companies