Global Cranberry Extract Market Report and Forecast 2025-2034

Figure: Key Cranberry Producing Countries (Production in Thousand), 2023

The growing awareness regarding the benefits of using natural products is boosting the adoption of cranberry extract products as opposed to artificial agents. Cranberries and cranberry products are exported to various countries worldwide, with the United States and Canada being major exporters. European countries, such as the United Kingdom, Germany, and the Netherlands, are significant importers of cranberries.

Some of the factors driving the cranberry extract market growth are the growing popularity of natural food colour and the expanding food and beverage sector. Cranberries are known for their potential health benefits, including being a good source of antioxidants, vitamins, and minerals. They are often promoted for their potential to support urinary tract health. Only about 5% of cranberries produced in the United States are sold fresh, and the remaining 95% are processed, most commonly for juice and juice blends.

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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Key Trends and Developments

Global Cranberry Extract Market Trends

Various pharmaceutical studies have linked the nutrients in cranberries to a lower risk of urinary tract infection (UTI), the prevention of certain types of cancer, improved immune function, and decreased blood pressure. Globally, the prevalence of urinary tract is growing. With over 400 million occurrences each year, bacterial urinary tract infections are the most common type of bacterial infection. Cranberry supplements are used in the treatment of the disease as they contain high proanthocyanidin content.

Furthermore, the growing focus towards innovations in cranberry extract products is leading consumers to prioritise additive-free food and beverages. Only about 5% of cranberries produced in the United States are sold fresh, and the remaining 95% are processed, most commonly for juice and juice blends.

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Market Segmentation

Conventional cranberry extract is expected to dominate the cranberry extract market share due to its high nutritional content

Conventional sources of cranberries are less fluctuating in terms of pricing, and highly available due to the ease of excessive production. Conventional farming methods frequently concentrate on maximising crop yield and effectiveness, which can result in higher production levels than organic farming. With the rising investment activities within cranberry production, producers with conventional farming tend to grow more berries than Americans consume.

Organic cranberry extract involves cranberries, which are grown organically without the use of synthetic pesticides, herbicides, or genetically modified organisms (GMOs). The key factors like high demand due to its nutritional content, rising public awareness of healthy lifestyles, and consumer shift towards a vegan diet are the market drivers of organic cranberries. Fruits and vegetables that are grown using organic techniques typically contain 30% more antioxidants. The number of vitamins, minerals, and other nutrients is also higher in organic cranberries.

Competitive Landscape

Other key players in the cranberry extract market include Artemis International, Diana Food, Decas Cranberry Products, Inc., and Northland Cranberries, Inc.

Global Cranberry Extract Market Analysis by Region

North America is anticipated to hold a dominant position in the market as the United States is one of the major suppliers of cranberry extract for the food and beverage industry. Cranberries are consumed by Americans in nearly 400 million pounds annually, with Thanksgiving week accounting for 20% of total consumption. In 2021, American farmers harvested cranberries on 16,000 hectares, producing 0.3 million metric tonnes.

The Europe cranberry extract market is driven by the significant production of cranberries in countries such as Lithuania, Bulgaria, Poland, and the Netherlands. Naturex, a part of Givaudan and headquartered in France, along with Canada-based Fruit d'Or, stands as one of the prominent suppliers of cranberry extracts within the European market. In response to the increasing demand, these companies are introducing organic cranberry extracts to strategically address this growing market segment.

The Asia Pacific also holds a prominent cranberry extract market share, driven by rising consumer health consciousness. In the region, the penetration rates of cranberry products in bakeries and convenience stores have risen rapidly, climbing to 50% and 29%, respectively. China, India, and South Korea are among the major producers. With the growing popularity of healthier snacks, drinks, and dietary supplement options that contain cranberries, food manufacturers such as Del Monte Foods and Dabur Ltd. are capitalising on this trend.

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Cranberry Extract Market Report Snapshots

Cranberry Extract Market Size

Cranberry Extract Market Trends

Cranberry Extract Market Regional Analysis

Cranberry Extract Companies