Global Crackers Market Report and Forecast 2024-2032

Global Crackers Market Outlook

The global crackers market size reached a value of approximately USD 23.75 billion in 2023. The market is expected to grow at a CAGR of 5.3% between 2024 and 2032, reaching a value of USD 37.70 billion by 2032.

Key Trends in the Market

A cracker is a crispy bread product that is baked using water and flour and has a low fat and sugar content. It is typically a dry, hard-textured, and savoury wafer and biscuit commonly served as an appetiser or consumed as a snack.

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• Rising health consciousness among people has influenced their eating habits and thus consumers are opting for crackers made with natural ingredients and whole grains resulting in an increased crackers market demand.

• Busy lifestyles of consumers, especially working individuals, has contributed to increasing the demand for convenient, ready-to-eat food products such as crackers which can be consumed as both a snack and a part of meal.

• Introduction of a variety of bold and unique flavours including spicy, savoury, and sweet, among others, is attracting an increasing number of consumers towards the crackers, leading to a rapid growth of the market.

Global Crackers Market Analysis

Based on product type, the market is segmented into sandwich crackers, saltine crackers, and graham crackers. On the basis of distribution channels, the crackers market segmentation is supermarkets and hypermarkets, convenience stores, and online, among others. On the basis of region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global crackers market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Intersnack Group GmbH & Co. KG

• Kellogg Company

• Mondelez International, Inc. (Mondelez Global LLC)

• PepsiCo, Inc

• Campbell Soup Company (Lance)

• Arnott’s Biscuits Limited

• Britannia Industries Limited

• Westminster Cracker Company Inc.

• Galbusera S.p.A

• Mary’s Gone Crackers, Inc.

• Others

Global Crackers Market Share by Product Type

Saltine crackers accounted for a sizable share of the market for crackers by product type owing to its versatility of being useful in both cooking and snacking. They are widely used as a topping for products such as soups and are used with ingredients such as cheese and peanut butter. Moreover, saltine crackers are easily digestible and are odourless which makes them a perfect choice for people having upset stomach or nausea. Additionally, saltine crackers typically have low cholesterol and reduced fat content, which is further enhancing the demand of saltine crackers.

Global Crackers Market Share by Region

North America accounts for a large share of the market owing to the rising demand for convenient food and snacks in the region. Availability of several local and global market players supported by a large consumer base are further supporting the growth of the market for crackers in North America. Significant consumption and demand from countries such as the United States is a major factor supporting the regional market. Moreover, availability of diverse range of flavours is attracting consumers which is rapidly contributing to the growth of the North America market for crackers.

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Competitive Landscape

Intersnack Group GmbH & Co. KG was founded in 1995 and is headquartered in Düsseldorf, Germany. This food company produces various types of snacks such as nuts, specialty snacks, potato chips and baked products.

Kellogg Company is a cereal breakfast food company that was founded in 1906 and is headquartered in Michigan, United States. They focus on manufacturing cereals and convenience foods such as cookies, cereal bars, and crackers.

Mondelez International, Inc. (Mondelez Global LLC) was founded in 2012 and has its headquarter located in Illinois in the United States. This food company provides various confectionary, beverage, and snack products to consumers globally.

Other market players include, PepsiCo, Inc, Campbell Soup Company (Lance), Arnott’s Biscuits Limited, Britannia Industries Limited, Westminster Cracker Company Inc., Galbusera S.p.A, and Mary’s Gone Crackers, Inc., among others.

Key Highlights of the Report